Berry Adding 100 Digital Reps

Just saw this article in the Dayton Business Journal about The Berry Company's growing online sales force. As we wrote in the last edition of Local Media Journal , Berry recently signed a deal with Marchex to upgrade its guaranteed…

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Hicks Quick to Expand in Canada

Not long after completing its acquisition of Phone Directories' Canadian operations, U.S. buyout firm Hicks Muse is pushing an aggressive expansion into bigger Canadian markets. Next week, Canadian Phone Directories, the Hicks-backed company led by industry veteran Olivier Vincent, will…

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AT&T Weighs in on Syndicated Research

AT&T Yellow Pages has contributed to the debate over syndicated research by releasing its own assessment of how it has done so far in its markets measured as part of the ongoing third-party syndicated usage program.AT&T Yellow Pages (formerly SBC)…

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Yellow Book in Clicks Business

Yellow Book announced today that it has acquired Click Forward, a Coral Gables, Florida-based search engine marketing company. Terms were not disclosed. Yellow Book plans to use the assets gained through the acquisition to develop a local search product to…

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Mini Directories March On

One of the more controversial issues in the Yellow Pages business is the subject of companion directories. At last year's Directory Driven Commerce event, Joe Walsh spoke adamantly against the increasing number of mini directories and their impact on the…

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Eniro Adds Click-to-Call

Swedish search and directory company Eniro has signed an agreement with Woize International to use the U.K.-based firm's technology to offer a click-to-call feature on its online product porfolio. You can read the press release here. Eniro plans to offer…

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Dex-RHD Deal Closes

As expected, the merger of R.H. Donnelley Corp. and Dex Media closed today. Dex Media is no more, and RHD is now the third-largest U.S. directory publisher, with combined revenues of roughly US$2.5 billion. You can read more about the…

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YPC Launches Ad Campaign

YellowPages.com has launched its long-awaited advertising campaign to generate awareness and organic traffic. The site is jointly owned by AT&T and BellSouth, and the agency handling the campaign, GSD&M in Austin, also does work for AT&T Yellow Pages (formerly SBC).…

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Yellow Book’s Usage Results

Having just returned from a Yellow Book "summit" with the national ad community, it is fair to say that the national agencies are viewing the company in a new light. The reason? Yellow Book showed significant strength in the first…

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Shareholders OK RHD-Dex

It's official. The RHD-Dex Media merger has been approved by shareholders. Here is the release. The deal, which combines two of the top five U.S. incumbent publishers, is expected to formally close at the end of this month. Here is…

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Bad Signal for Yell on Rate Cap

This article appeared today in the Guardian Newspaper in the U.K., regarding the ongoing review of the rate cap imposed on Yell in the United Kingdom. The Competition Commission has issued a report indicating it may extend or expand the…

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Labor Fired Up About Verizon Talks

Striking Verizon Information Services workers in upstate New York found an interesting way to express their displeasure at the pace and manner of negotiations for a new collective bargaining agreement. You can read about it here. The two sides have…

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News Corp. Taking on Sensis

The Australian is reporting that Rupert Murdoch's News Corp. is planning to challenge Sensis' growing position in Australian directories, classifieds and local search with its own "listings" product. The product will be powered by News Corp.'s latest asset, Australian Local…

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Spin-Offs No Sure Bet to Unlocking Value

BusinessWeek has an interesting take on the benefits of spin-offs, which is apropos given the likelihood that Verizon will go the spin-off route with its Information Services directory publishing unit. A BusinessWeek study conducted by Dealogic found that " ...the…

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