Local Featured Listing From Yahoo!

Yahoo! has launched a new local advertising search product called Featured Listings. You can see it here on the product page.The advertising product is a fixed ad unit that is sold by position across all local categories. There are "North"…

Read More

Dispatch From Orlando

The Magic is Back, and don't let anyone tell you different.Here at the Yellow Pages Association's annual confab, there is a general air of optimism about the industry. It's sort of the same feeling people get when they anticipate a…

Read More

Harmonic Convergence?

Here at the YPA convention, a panel discussion featuring independent Yellow Pages publishers unveiled one of the worst-kept secrets in the industry. There is a very early effort afoot to combine the three major North American industry trade associations into…

Read More

Craigslist vs. Yellow Pages

This writer shares a personal experience that convinced him at least that Craigslist was a more efficient way than Yellow Pages to locate a tradesperson to install his ceiling fan. It's worth reading and absorbing. The premise is that posting…

Read More

Online Ads to Surpass YP?

Saw this today in an AP report on Yahoo!'s 1Q earnings: In a report released earlier this month, Merrill Lynch media analyst Lauren Rich Fine estimated spending on Internet ads this year will increase 27 percent to $14.5 billion, surpassing…

Read More

MindlessPetition.org

So the news alert comes in over the PR Newswire: "Yellow Pages Face Extinction Due to PaperlessPetition.org." Using Earth Day 2006 as its excuse, PaperlessPetition.org essentially suggests that publishers eliminate print Yellow Pages in favor of Internet directories. The author…

Read More

Verizon Tests PPC in Print

Search Engine Journal points to an AP article that reports Verizon is testing pay-per-phone-call ad auctions in a Boston-area print book. A generic ad is given and "dynamically assigned," meaning it connects users to whatever local business won the auction…

Read More

Sensis Launches Travel Site

Australian publisher Sensis has launched GoStay, a print + online travel service that TKG wrote about in a recent article in Local Media Journal. Here is an article in the Sydney Morning Herald about the new service. This is another…

Read More

Optimism and Professionalism

The message from the ADP Annual Convention last week and my colleagues Carlotta Mast and Charles Laughlin's Advisory this week is that independent publishers continue to be growing quite nicely, thank you. The mood at ADP in Tampa was very…

Read More

Overscope in L.A.?

I don't normally read every scoping announcement Yellow Pages publishers issue via e-Linc, but a recent one caught my eye. Yellow Book announced that it is combining a Burbank book and a Glendale book and offering the market a wide-area…

Read More

Swift Approval

Last week, in Hempstead, New York, city bureaucrats voted to approve Verizon's application to build a competitive television distribution system. The final ruling was probably not ever in doubt given the intense lobbying effort being put forth by Verizon and…

Read More

Battle Over Baltimore

Last week 250,000 editions of The Baltimore Examiner were tossed to homes in and around the Baltimore area. That's right — The Baltimore Examiner not The Baltimore Sun. Interestingly, The Baltimore Sun — the 169-year-old incumbent newspaper — offers its…

Read More

Hail and Farewell

The ADP Annual Convention and Partners Trade Show kicked off officially this morning with presentations by outgoing ADP Chair Jim Hail of Hagadone Directories and President Larry Angove. The tone was much less adversarial toward incumbent publishers than it has…

Read More

Yell in Final Running for TPI

Yell and two private equity consortia are reported to be the final round bidders on Spain's Telefnica Publicidad e Informacin. This excerpt is from the Financial Times. UK telephone directory group Yell and two consortia comprising four private equity firms…

Read More

Auctioning the YP

Lots of pick-ups on an AP article that talks about something Verizon's Eric Chandler discussed at last week's Drilling Down conference, namely the addition of a pay-per-phone-call feature in the print Yellow Pages. We will write about this notion in…

Read More

Independent v. Independent

Found this press release interesting. One independent publisher is suing another in federal court for allegedly copying ads for a competing publication. This is not such a big deal as a business dispute, but it does offer a small glimpse…

Read More

As Long as There Are Publishers …

Yellow Book continues its stready pace of acquiring independent directory publishers — large, small and in between. The company just announced the acquisition of Banana Publishing in Springfield, Mass. This is not the Springfield of "Simpsons" fame (at least we…

Read More