Verizon Tests PPC in Print

Search Engine Journal points to an AP article that reports Verizon is testing pay-per-phone-call ad auctions in a Boston-area print book. A generic ad is given and "dynamically assigned," meaning it connects users to whatever local business won the auction…

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Sensis Launches Travel Site

Australian publisher Sensis has launched GoStay, a print + online travel service that TKG wrote about in a recent article in Local Media Journal. Here is an article in the Sydney Morning Herald about the new service. This is another…

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Optimism and Professionalism

The message from the ADP Annual Convention last week and my colleagues Carlotta Mast and Charles Laughlin's Advisory this week is that independent publishers continue to be growing quite nicely, thank you. The mood at ADP in Tampa was very…

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Overscope in L.A.?

I don't normally read every scoping announcement Yellow Pages publishers issue via e-Linc, but a recent one caught my eye. Yellow Book announced that it is combining a Burbank book and a Glendale book and offering the market a wide-area…

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Swift Approval

Last week, in Hempstead, New York, city bureaucrats voted to approve Verizon's application to build a competitive television distribution system. The final ruling was probably not ever in doubt given the intense lobbying effort being put forth by Verizon and…

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Battle Over Baltimore

Last week 250,000 editions of The Baltimore Examiner were tossed to homes in and around the Baltimore area. That's right — The Baltimore Examiner not The Baltimore Sun. Interestingly, The Baltimore Sun — the 169-year-old incumbent newspaper — offers its…

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Hail and Farewell

The ADP Annual Convention and Partners Trade Show kicked off officially this morning with presentations by outgoing ADP Chair Jim Hail of Hagadone Directories and President Larry Angove. The tone was much less adversarial toward incumbent publishers than it has…

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Yell in Final Running for TPI

Yell and two private equity consortia are reported to be the final round bidders on Spain's Telefnica Publicidad e Informacin. This excerpt is from the Financial Times. UK telephone directory group Yell and two consortia comprising four private equity firms…

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Auctioning the YP

Lots of pick-ups on an AP article that talks about something Verizon's Eric Chandler discussed at last week's Drilling Down conference, namely the addition of a pay-per-phone-call feature in the print Yellow Pages. We will write about this notion in…

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As Long as There Are Publishers …

Yellow Book continues its stready pace of acquiring independent directory publishers — large, small and in between. The company just announced the acquisition of Banana Publishing in Springfield, Mass. This is not the Springfield of "Simpsons" fame (at least we…

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New Customer for FAST

Fast Search & Transfer has announced it landed a deal with the Finnish directory publisher Fonecta, which is part of the PE-backed European Directories organization. Here is the release from FAST. Here is what we picked up from Norwegian News…

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TPI Bids In

Here is what we have found about the bids that have come in for the 60 percent stake in Spanish publisher TPI currently owned by Telefonica, Spain's leading telecom. This is from the AFX news service. Note an apparent contraction…

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Independent v. Independent

Found this press release interesting. One independent publisher is suing another in federal court for allegedly copying ads for a competing publication. This is not such a big deal as a business dispute, but it does offer a small glimpse…

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Seat to Pass on TPI

Word from Italy is that Seat Pagine Gialle, Italy's leading directory organization, is not interested in buying Telefonica's 60 percent stake in Telefnica Publicidad e Informacin, Spain's top YP publisher. TPI is on the market to raise cash for Telefnica…

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