Global Yellow Pages Blog
Print Yellow Pages was (just barely) on top in the General Services advertising category in 2012, generating almost $3.8 billion from this vertical. General Services is comprised of 12 different categories, including legal, accounting, janitorial, landscaping and various professional, scientific…
CTOs are having the most interesting conversations at legacy media companies - or at least, that would be the conclusion of a stimulating dialog that took place last week at Leading in Local: SMB Digital Marketing between BIA/Kelsey's Charles Laughlin,…
Seat Pagine Gialle, the troubled Italian search and directory company, placed its UK subsidiary Thomson Local into "administration" yesterday (the UK equivalent of receivership). Thomson immediately dismissed its field sales team in summary fashion. The company appeared poised for liquidation,…
Last week, outgoing Yellow Media CEO Marc Tellier presided over his final earnings call and ended the call with a recitation of his accomplishments during his 12 years at the company's helm. Tellier leaves his post this week, with no…
Lenders are taking control of the UK-based directory company Hibu and converting much of its GBP2.3 billion in debt into equity. This action wasn't unexpected. A series of debt restructurings failed to buy Hibu enough runway to transform the business…
A quick scan through a summary of BIA/Kelsey's Media Ad View Plus unearthed a number of fun, interesting factoids about the local media ecosystem. Media Ad View is BIA/Kelsey's research product that offers a market by market view of the…
Yesterday, BIA/Kelsey issued its annual Global Yellow Pages Forecast, which predicts the industry worldwide would erode at a 4.1% CAGR through 2017. While this forecast may seem bleak, this pace of erosion marks an improvement over the prior five year.…
Dex Media, the newly minted company that was once SuperMedia and Dex One, is counting on a strategy of serving as the "outsourced marketing partner for small-businesses" as they wade into the complex and confusing world of digital media. That…
Companies that are successfully transforming their sales teams to serve a fast changing local and SMB marketplace tend to follow a common set of best practices. These include a focus on customer-driven key performance indicators, a heavy reliance on data…
SuperMedia and Dex One completed their merger today, creating Dex Media, a company with annual revenues of approximately $2.6 billion (based on combined 2012 revenues), with about $500 million in digital revenue. The combined company also has 2,700 sales reps…
Solocal Group CEO Jean-Pierre Remy offered directory publishers a vision for print to digital transformation built on a strong focus on building content, vertical segmentation and a relentless focus on execution. Remy was the keynote speaker at the Local Search…
This morning at the Local Search Association conference in Las Vegas, incoming chair Bill Dinan and association president Neg Norton outlined how a changing marketplace in Yellow Pages and local search are driving the need for changes in the association.…
Local Service Pages, a new publisher in NY who launched a Bronx book in the fall of 2012 is extending the usage of the print books with their Staten Island Book. They are the first directory publisher to have a…
Over the past few months, BIA/Kelsey has been looking at various SMB-focused sales approaches among both traditional media players and digital pure plays. Our objective was to establish a common set of best practices. We discovered early on that the…
I am personally looking forward to Solocal CEO Jean-Pierre Remy's presentation later this month at the Local Search Association's annual conference in Las Vegas. Solocal, which recently changed its name from PagesJaunes, is the leading search and directory company in…
Yellow Media's longtime CEO Marc Tellier is stepping down and the company is seeking a replacement who can lead it through a full transformation to digital. Tellier has been at Yellow Media's helm since October 2001. He has agreed to stay…
Today at BIA/Kelsey's Leading in Local Conference, we kicked things off with an analyst roundtable. The theme: mobile is siphoning off usage from the desktop and other media. That comes in the form of search query volume, minutes spent, etc.…
Dex One and SuperMedia have each entered Chapter 11 bankruptcy as part of a pre-packaged deal as the two companies moved toward merging by mid 2013. The prepackaged route was necessary because the companies were not able to convince all…
The London Evening Standard is reporting that an attempt to engineer a buyout of Hibu's U.S. operation (Yellowbook) is behind the recent dismissal of two senior Hibu U.S. executives. In an internal memo last week, Hibu CEO Mike Pocock announced…
The French search and directory company PagesJaunes Groupe has launched a new corporate brand along with its 2012 earnings announcement. The company is now called Solocal Group, an obvious play on SoLoMo (social, local, mobile). The new corporate brand coincides…
