Yell for Yell

Yell Group got a loud round of applause from Merrill Lynch as the company reiterated its "buy" advice after releasing its full-year results. Among the various metrics shared by Yell, the most impressive was the 10 percent organic growth. This…

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Stop Whining

This morning's New York Times (subscription required) has two major stories about the newspaper industry on the front page of the business section. Columnist David Carr reported a conversation he had with an editor of a major newspaper about a…

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AutoTrader.com

Over the past several months, we have been working on expanding our coverage and building new proprietary research, market estimates and company profiles around several new coverage areas. We will be releasing forecasts, data, research and White Papers this year…

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Paris, You Disappointed Us

It seems the folks at GoYellow.de saw something in Paris Hilton that escaped the rest of us. And then Paris broke their hearts. The German online Yellow Pages directory has cut short its relationship with Paris to promote the upstart…

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RHD Unveils ChicagoB2B.com

Online directory technology provider Local Matters is touting the launch of R.H. Donnelley's Chicago.B2B.com, a "local search and shopping marketplace" for Chicago-area businesses. The site uses Local Matters' Destination Search platform, which is being positioned as a solution for directory…

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YPG’s Annual Meeting

Here is a write-up of today's Yellow Pages Group annual meeting. I am traveling today and have not yet been able to listen to the call.One interesting item is the C$2.5 million purchase of 389 Canadian domain names across vertical…

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An Interesting Idea?

Maybe I'm missing something, but I'm having a hard time getting past the first obvious question that comes to mind as I read this announcement. If this is such a breakthrough business concept, then how come it's being sold on…

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Yahoo! Panama

The following is an excerpt from an article we prepared for Local Media Journal regarding Yahoo!'s new ad engine. It was published last month for our client advisory service. Given Yahoo!'s announcement today, we thought that a portion of the…

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Putting Things in Perspective

What is the best way to bridge the so-called digital divide? • Provide a sub-$100 notebook computer for educational use in developing nations?• Introduce an ultra low-cost computer that is a combination phone and personal organizer that can be fitted…

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Go Long on Traditional Media

Bob Garfield, editor at large for Advertising Age, tried hard (perhaps too hard) to entertain the audience at the recent Yellow Pages Association annual convention. It was one of those multimedia presentations where he used a combination of PowerPoint, video…

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YPG Expands Classified Holdings

Canadian publisher Yellow Pages Group announced this mornings that it will acquire Classified Media Holdings (Trader Canada) for C$760 million. You can read the release here. The deal expands YPG's classified footprint nationally following last year's acquisition of Trader Media…

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Yell to Buy TPI

This just in: Yell will acquire Spain's Telefnica Publicidad e Informacin for US$3.9 billion. Here is a Bloomberg article with some details. We will cover this in more detail in an Advisory. This is a new direction for Yell, which…

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And the Winners Are …

Here is the press release detailing the winners of this year's Yellow Pages Association Industry Excellence Awards. This year's crop includes many very well-deserved honors, and we congratulate all the winners. It's fair to say that the list of winners…

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Local Featured Listing From Yahoo!

Yahoo! has launched a new local advertising search product called Featured Listings. You can see it here on the product page.The advertising product is a fixed ad unit that is sold by position across all local categories. There are "North"…

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Dispatch From Orlando

The Magic is Back, and don't let anyone tell you different.Here at the Yellow Pages Association's annual confab, there is a general air of optimism about the industry. It's sort of the same feeling people get when they anticipate a…

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Harmonic Convergence?

Here at the YPA convention, a panel discussion featuring independent Yellow Pages publishers unveiled one of the worst-kept secrets in the industry. There is a very early effort afoot to combine the three major North American industry trade associations into…

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Craigslist vs. Yellow Pages

This writer shares a personal experience that convinced him at least that Craigslist was a more efficient way than Yellow Pages to locate a tradesperson to install his ceiling fan. It's worth reading and absorbing. The premise is that posting…

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Online Ads to Surpass YP?

Saw this today in an AP report on Yahoo!'s 1Q earnings: In a report released earlier this month, Merrill Lynch media analyst Lauren Rich Fine estimated spending on Internet ads this year will increase 27 percent to $14.5 billion, surpassing…

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MindlessPetition.org

So the news alert comes in over the PR Newswire: "Yellow Pages Face Extinction Due to PaperlessPetition.org." Using Earth Day 2006 as its excuse, PaperlessPetition.org essentially suggests that publishers eliminate print Yellow Pages in favor of Internet directories. The author…

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