Category: Yellow Pages
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More Yell, Less Hibu in the Future
The global directories company Hibu is apparently beginning to de-emphasize its corporate brand in favor of its old moniker Yell. This is according to an article today in the British newspaper The Evening Standard. Hibu has been undergoing substantial change recently. Last year, lenders took control of the company, removed its CEO Mike Pocock, and…
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Print Directories Still Considered Necessary for Holistic Reach of Local Consumers
The term “Yellow Pages” isn’t tossed around in the advertising world the way it used to be. The local conversation has shifted to online, social and mobile advertising. Yet according to BIA/Kelsey’s Local Commerce Monitor, 29.8 percent of SMBs still purchase print directory advertising. The LCM data shows that advertisers with bigger budgets tend to…
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At LSA14: Transforming a Trade Association
The Local Search Association has done a pretty admirable job of transforming itself from a print-centric Yellow Pages trade group into one that is supporting a much broader and more robust local online advertising industry. The association has moved beyond the cosmetic name change (it used to be the Yellow Pages Publishers Association) to…
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Analyst Roundtable: New Mobile Forecast Data & Tough Love from New Hibu CEO
On the latest installment of BIA/Kelsey’s analyst roundtable series, analyst Mike Boland explained why he is even more bullish on mobile ad revenue with his latest forecast and Managing Editor Charles Laughlin assessed recent actions of Hibu’s new CEO aimed at cutting costs and rationalizing the product set. Boland outlined his 2013-18 mobile advertising…
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Analyst Roundtable: New Mobile Forecast Data & Tough Love from New Hibu CEO
On the latest installment of BIA/Kelsey’s analyst roundtable series, analyst Mike Boland explained why he is even more bullish on mobile ad revenue with his latest forecast and Managing Editor Charles Laughlin assessed recent actions of Hibu’s new CEO aimed at cutting costs and rationalizing the product set. Boland outlined his 2013-18 mobile advertising…
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Big Changes Afoot Under New Hibu CEO
David Eckert hasn’t let any grass grow under his feet since taking the helm last month at the global search and directory company Hibu. Eckert, who had been serving as Hibu’s “operational” chief restructuring officer, was named CEO in March, replacing the departed Mike Pocock. Hibu operates in the United Kingdom, Unites States, Spain…
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Neg Norton Discusses LSA|14’s Focus on ‘Last Mile Advertising’
BIA/Kelsey and the Local Search Association have been working together on conferences since 1992, when most people thought print Yellow Pages, like newspapers, would continue to be a growth engine forever. Much has changed in the directory publishing and local search space since then. Through it all, our organizations have continued to work together…
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Neg Norton Discusses LSA|14's Focus on 'Last Mile Advertising'
BIA/Kelsey and the Local Search Association have been working together on conferences since 1992, when most people thought print Yellow Pages, like newspapers, would continue to be a growth engine forever. Much has changed in the directory publishing and local search space since then. Through it all, our organizations have continued to work together…
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Strategic Deal to Boost Yelp, YP
Coming on the heels of its big content deal with Yahoo, Yelp has inked a strategic agreement with directories giant YP to use the vast YP sales force to sell its inventory. The deal expands Yelp’s sales reach while at the same time exposing YP advertisers to Yelp’s large and engaged base of consumer traffic.…
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Dex Media Focused on Digital Growth
Dex Media plans to spend 2014 moving past the integration phase that occupied much of last year, and into an execution phase focused on dialing in the right digital product set for small-business advertisers. The result should be an improving trend on digital revenue, and possibly a more stable picture on the print side. That’s…
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Yellow Media Enters Phase II of Transformation
For 2013, Canada’s Yellow Media reported solid digital revenue growth and deeper penetration of its signature multimedia bundle — Yellow Pages 360°. The company is on the verge of majority digital status, with 45 percent of revenue last year from online and mobile products and services. Digital revenue grew by 10.6 percent in 2013, to…
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Solocal Looking to Boost Digital Growth
The French search and directory company Solocal Groupe generated 1.7 percent organic digital growth in 2013, a tepid performance driving largely by a brutal online display advertising market. Today’s 2013 earnings announcement revealed Solocal’s total group revenues fell by 5.8 percent, to 999 million euros. The company hopes to improve on that performance in…
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Eniro Sees Growth in a Post-PYP Future
The Nordics search and directory company Eniro needs to grow its digital revenue by roughly 5 percent to 6 percent in order to bring its entire business back to growth. Not a bad position for a company that not so many years ago was known primarily for publishing print Yellow Pages in…
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Boosting Location Targeting Ads: A Conversation with YP
Local search and advertising company,YP, has announced that it has acquired Sense Networks, a mobile ad company. Sense Networks was founded in 2003 and has evolved into a data aggregator and mobile ad targeting platform. It offers real-time bidding and inventory via mobile ad exchanges. This acquisition allows for YP to target the right customer by leveraging data…
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Australia’s Sensis Acquired by U.S. PE Firm
Australia’s leading telecom Telstra has sold off 70 percent of its directories unit Sensis to a U.S. based private equity firm for A$454 million, which works out to a valuation of A$649 million (US$591 million). There was speculation in the Australian press in recent days that the deal could go for as much as A$3…
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U.S. Yellow Pages to Be Majority Digital by 2016
A key transitional milestone for the U.S. Yellow Pages industry — becoming a majority digital business — is about two years away, according to an updated BIA/Kelsey forecast released today. The forecast, which builds on the 2012-17 forecast released in April, projects the U.S. Yellow Pages industry will cross over into majority digital status in…
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Yellow Media Hires Solocal Vet as New CEO
Canada’s Yellow Media has named Solocal executive Julien Billot as its new president & CEO. Longtime CEO Mark Tellier departed in August and was replaced temporarily by company chairman Robert McLellan. Billot is expected to take the helm at YPG on January 1. Billot joined the French search and directory company Solocal (formerly PagesJaunes) in…
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Leadership Shuffle Ahead at Hibu
Hibu will go through a leadership shake up early next year, an aftermath of the recent takeover of the company by lenders. Today we learned that Hibu Chairman Bob Wigley will leave the board, to be replace by Alfred Mockett, who recently left as CEO of Dex One following that company’s merger with Super Media.…