YP Launches Cross-Device Retargeting

  We live in a multi-screen world, where an action begun on one device is often completed on another. Marketers are eager to follow a consumer all the way along this cross-device chain of actions. That's the cross-device retargeting challenge,…

Read More

YP Boosts Data with Goodzer Deal

YP has made a deal to include Goodzer's enhanced local services data across 3,000 business categories on YP.com and YP's mobile app. The move is designed to improve the value of YP's owned and operated digital properties to merchants and…

Read More

YP’s Reveals Big Mobile Dollars

The U.S. search and directories company YP announced it generated nearly $400 million in mobile advertising revenue in 2013, placing it behind Google and Twitter as the third largest mobile advertising company. YP also reported it has total digital ad…

Read More

YP's Reveals Big Mobile Dollars

The U.S. search and directories company YP announced it generated nearly $400 million in mobile advertising revenue in 2013, placing it behind Google and Twitter as the third largest mobile advertising company. YP also reported it has total digital ad…

Read More

YP Upgrades Its Mybook Tool

YP has unveiled a new version of its mybook feature on YP.com, making the tool more social by enabling users to share their mybook content with friends via email, SMS and social media. Mybook is a tool that allows users to…

Read More

More Yell, Less Hibu in the Future

The global directories company Hibu is apparently beginning to de-emphasize its corporate brand in favor of its old moniker Yell. This is according to an article today in the British newspaper The Evening Standard. Hibu has been undergoing substantial change…

Read More