Multimedia Drives More Conversions

A recently released research paper from Integrated Media Measurement Inc., based on data from 3,000 panelists in six major markets, finds that multi-platform advertisers see increases in the number of consumers they reach while also significantly improving conversion rates.  According…

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Telstra Buys Into Chinese Online Marketplaces

Telstra, the parent company of Sensis, the Australian-based Yellow Pages company, has acquired 55 percent of Autohome/PCPop, which runs Autohome.com.cn, a Chinese auto portal, and Norstar Mediatwo, a Chinese CNET-like tech site. The two properties complement Telstra’s 51 percent share in SouFun,…

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YPG-NZ Says Yellow to Mobile

Yellow Pages Group New Zealand has announced the debut of “Yellow mobile” on the Telecom and Vodafone Live! networks.  According to New Zealand’s Business to Business magazine: "Yellow Pages Group Digital Media Director Blair Glubb said Yellow mobile will complement…

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Wambolt Leaves YPG

Scott Wambolt has left his job as Yellow Pages Group's senior vice president of sales, citing a desire to "pursue other career opportunities." According to the press release announcing Wambolt's departure, YPG will move to a flatter sales organization with the three…

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More Musings on Microsoft and Yell

There has not been all that much fresh coverage of the rumor, reported earlier this week, that Microsoft may acquire Yell Group, the U.K.-based international publisher with operations in the United Kingdom, the United States, Spain and Latin America. We have…

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Does Microsoft Want Yell?

Reuters is reporting a rumor that Microsoft CEO Steve Balmer has set his sights on Yell Group as his next acquisition target, which has led to a bump in Yell's share price. We don't know if this is true. It is,…

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