Global Yellow Pages Blog
AT&T Advertising & Publishing saw a 3.3 percent first-half revenue decline, to US$2.82 billion. Part of the decline reflects the sale of the L.M. Berry operation to Local Insight Media, and the resulting lost revenues. That deal closed early in…
In this economic downturn, I’ve heard so much talk about one medium or another making claims that it is delivering all the leads and traffic a company needs. Online selling against Yellow Pages, Yellow Pages selling against newspapers, newspapers selling…
Having been through the post 9/11 advertising downturn with a Yellow Pages sales agency, I can attest that 2001 and 2002 saw a dramatic increase in bad debt and slow-paying customers. Some publishers in the U.S. went from 2 percent…
Here are the highlights from the TKG blog over the past week, in case you missed any posts. Click below to read each post in full. Multi-Media Drives More Conversions In the ever increasing multi-product world of directory and local…
A recently released research paper from Integrated Media Measurement Inc., based on data from 3,000 panelists in six major markets, finds that multi-platform advertisers see increases in the number of consumers they reach while also significantly improving conversion rates. According…
Here are the highlights from the TKG blog over the past week, in case you missed any posts. Click below to read each post in full. Local.com Launches "Best Of" Program Local.com today announced a new program that will award…
BT Directories has made a bold move to bolster its position in the U.K. online directory business by acquiring Ufindus from the Scottish online services firm Iomart, the company announced today. One news outlet reported the purchase price at GBP 20 million. Ufindus,…
I read with interest a recent blog post on the Utah Web Services site that really hit home with me on how SEM and SEO are being sold and how they should be sold. SEM and SEO are inherently technical…
Here are the highlights from the TKG blog over the past week, in case you missed any posts. Click below to read each post in full. YouTube: Helping or Hurting Video Quality? Related to the previousl post, NewTeeVee asks whether…
Telstra, the parent company of Sensis, the Australian-based Yellow Pages company, has acquired 55 percent of Autohome/PCPop, which runs Autohome.com.cn, a Chinese auto portal, and Norstar Mediatwo, a Chinese CNET-like tech site. The two properties complement Telstra’s 51 percent share in SouFun,…
Over the past several months, The Kelsey Group has been talking with a number of sales managers and directors of companies in the directory, newspaper and online space to understand the challenges of recruiting, hiring and training online reps. The…
Here are this week’s highlights from the TKG blog, in case you missed any posts. Click below to read each post in full. Stepup Alum Launches DriverSide, a Car Maintenance Site There is a sudden glut of sites that allow…
Here are this week’s highlights from the TKG blog, in case you missed any posts. Click below to read each post in full. MerchantCircle: 5,000 Paying Customers MerchantCircle, which is partially owned by IAC, is apparently beginning to make some…
Here are last week’s highlights from the TKG blog, in case you missed any posts. Click below to read each post in full. On How Many Sites Do SMBs Advertise? The folks at Palore sent me a new data set…
Yellow Pages Group New Zealand has announced the debut of “Yellow mobile” on the Telecom and Vodafone Live! networks. According to New Zealand’s Business to Business magazine: "Yellow Pages Group Digital Media Director Blair Glubb said Yellow mobile will complement…
Scott Wambolt has left his job as Yellow Pages Group's senior vice president of sales, citing a desire to "pursue other career opportunities." According to the press release announcing Wambolt's departure, YPG will move to a flatter sales organization with the three…
Here are last week’s highlights from the TKG blog, in case you missed any posts. Click below to read each post in full. Curley on HyperLocal, The Washington Post and the New Vegas Venture Some industry bloggers like to throw…
There has not been all that much fresh coverage of the rumor, reported earlier this week, that Microsoft may acquire Yell Group, the U.K.-based international publisher with operations in the United Kingdom, the United States, Spain and Latin America. We have…
Travelling abroad and keeping your job is pretty easy these days with seamless smartphone access. But I noticed a few things during a trip to London and Paris last week that gave me some food for thought. London • The…
Reuters is reporting a rumor that Microsoft CEO Steve Balmer has set his sights on Yell Group as his next acquisition target, which has led to a bump in Yell's share price. We don't know if this is true. It is,…
