YPG-NZ Acquires Boomer Site

  Yellow Pages Group New Zealand has acquired a majority stake in grownups.co.nz,  a Web site targeting the over 50s crowd, as reported on Stuff.co.nz. Voted as New Zealand’s best lifestyle Web site in 2008, this acquisition may well prove…

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TKG Data and Analysis: A Weekly Recap

Here are the highlights from the TKG blog this week, in case you missed any posts. Click below to read each post in full. Regulators Approve Netherlands Directory Consolidation The Dutch competition authorities today approved the planned merger between the…

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Canada’s YPG now Coast to Coast

  With the recent acquisition of Get It Pages in Saskatchewan, Yellow Pages Group in Canada has now consolidated a national footprint in Canada. According to the New Brunswick Business Journal, Get It Pages publishes directories in the regions of…

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YPG-NZ Brings Home a Winner

   As an innovative way of promoting its Yellow Pages and Yellow Frontdoor, its magazine-styled directory focused on home improvement and decorating, Yellow Pages Group New Zealand is now the main sponsor of New Zealand’s largest home show as reported…

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Selling SEM: It’s Complicated

Over the past two months, we have been talking with sales reps in a variety of local media outlets who are selling search engine marketing. While we feel like some sales organizations are making headway in selling a significant volume…

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