Egypt YP Goes Mobile

The Egypt Yellow Pages, operated by Dubai-based Al Wahda Express LLC, has launched an online/mobile mapping service. According to the announcement, users will be able to view local businesses on their mobile phones in either satellite or map view. We…

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Yell.com Partners With U.K. Home Vertical

The U.K. online Yellow Pages directory Yell.com has announced a partnership with IdealHomeShow.co.uk, giving the home improvement and garden trade show Web site access to Yell.com’s local business listings in related headings. This agreement is a first for Yell.com, according…

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Yellow Pages News Roundup

Here is a collection of newsworthy Yellow Pages and directional media items that I've noted over the past week or so. Got this press release in my inbox from Yell Group this morning, showing some creativity in linking the print…

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Hispanic Yellow Pages of America Ceases Operations

Hispanic Yellow Pages of America has ceased operations, according to a notice distributed on Monday via ELINC, a Yellow Pages Association’s electronic newsletter providing updates on the directory industry to the CMR community.  Chicago-based  HYPA had grown primarily through acquisitions…

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IYPs Should Morph Into Consumer-Focused Sites

The “Deconstructing Internet Yellow Pages” panel at DMS ’08 revealed a number of areas in which IYPs need to evolve. Based on Kelsey’s IYP research, conference chair and TKG Program Director Charles Laughlin said, “IYPs appear too conservative and unwilling…

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The View (the Financial View, That Is)

Sami Kassab, analyst on the European Media Research Team at Exane BNP Paribas, gave a data-laden, insightful perspective on the many of the world's largest Yellow Pages publishers in "The Financial View" panel at Directional Media Strategies 2008. Highlights of Kassab's…

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DMS ’08: Taking It to the Street

The theme of actively evolving local ad sales forces, touched upon by Charles Laughlin this morning, continued at DMS in a session titled "From Perception to Performance: The Sales Channel Revolution." "Multi-product selling is becoming a means to survival," said…

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