Global Yellow Pages Blog
From a relatively slow holiday period, here is a roundup of recent posts, in case you missed any. Where.com: GPS Is Trigger for Local-Mobile Social Portal Local mobile portals make a lot of sense since most phones (even the iPhone…
The Egypt Yellow Pages, operated by Dubai-based Al Wahda Express LLC, has launched an online/mobile mapping service. According to the announcement, users will be able to view local businesses on their mobile phones in either satellite or map view. We…
The U.K. online Yellow Pages directory Yell.com has announced a partnership with IdealHomeShow.co.uk, giving the home improvement and garden trade show Web site access to Yell.com’s local business listings in related headings. This agreement is a first for Yell.com, according…
Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. These Realtors Really Love Google's Tools Realtors are a vocal bunch, especially on the blogs. When…
Here is a collection of newsworthy Yellow Pages and directional media items that I've noted over the past week or so. Got this press release in my inbox from Yell Group this morning, showing some creativity in linking the print…
Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. Who Is Responsible for Yellow Pages' Current Woes? Jim Hail, president and chief operating officer of Hagadone…
In an opening session of the Association of Directory Publishers' 2008 Mid-Year Convention in San Antonio, YP Talk Publisher Ken Clark gave a close-up view of how negative PR in print and online is eroding the perception of the Yellow Pages…
Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. Friday Yellow Pages Potpourri This from a guy who has managed most of a lifetime without…
Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. AdWords Coming to the iPhone? As we've speculated, one way mobile marketing could begin to take…
Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. Interview: CEO Jim Riesenbach on Autobytel’s Future The news hit the wires this week that Autobytel,…
One of the things that dawned on me after listening to the many speakers at our recent DMS ’08 conference in Atlanta was that a fundamental aspect of the Yellow Pages business has been lost -- exclusivity. During the days…
Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. EADP Conference: Thoughts on Pricing Strategy Among the interesting sessions here at the European Association of…
Among the interesting sessions here at the European Association of Directory Publishers’ annual congress here in Athens, I thought I’d share a few takeaways from a presentation regarding pricing strategy. The speaker was Mark Billige of Simon-Kucher & Partners. The issue…
I'm here in Athens this week at the European Association of Directory Publishers’ annual congress. Nice line-up of speakers thus far, many of whom are echoing the themes that we heard emerge at The Kelsey Group's DMS ’08 conference last week…
Hispanic Yellow Pages of America has ceased operations, according to a notice distributed on Monday via ELINC, a Yellow Pages Association’s electronic newsletter providing updates on the directory industry to the CMR community. Chicago-based HYPA had grown primarily through acquisitions…
Last week, DMS dominated our blog coverage, with lots of takeaways from the show. Here is a sampling of posts, in case you missed any. Future Search: Where Will We Be in Five Years? DMS ’08 concluded with a "big…
The “Deconstructing Internet Yellow Pages” panel at DMS ’08 revealed a number of areas in which IYPs need to evolve. Based on Kelsey’s IYP research, conference chair and TKG Program Director Charles Laughlin said, “IYPs appear too conservative and unwilling…
Yellow Pages Group of Canada, which is widely considered as one of the best positioned Yellow Pages companies in the world, will continue to focus on manning its sales channel, resisting efforts to rely too heavily on self-serve solutions, according to…
Sami Kassab, analyst on the European Media Research Team at Exane BNP Paribas, gave a data-laden, insightful perspective on the many of the world's largest Yellow Pages publishers in "The Financial View" panel at Directional Media Strategies 2008. Highlights of Kassab's…
The theme of actively evolving local ad sales forces, touched upon by Charles Laughlin this morning, continued at DMS in a session titled "From Perception to Performance: The Sales Channel Revolution." "Multi-product selling is becoming a means to survival," said…
