Convergent Brings SMS to PYP

We've written in the past about Convergent Mobile and its SMS marketing for small businesses. One of the bright spots is giving SMBs their own keyword -- branded to their business and promoted through signage, menus, Yellow Pages ads or…

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The Yellow Pages Association Is Yellow No More

The Yellow Pages Association is now the Local Search Association. The industry group unveiled the widely anticipated identity change today at its annual conference in Las Vegas. The logic behind this dramatic move is the association's members are repositioning themselves more broadly, and less…

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Reflecting on a Changing Industry

As I prepare to head off to the “last” Yellow Pages Association conference, I am struck by the incredible transformation the Yellow Pages industry is navigating. The first Yellow Pages industry convention I ever attended was well before anyone had ever…

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Sensis Moves to Digital for Growth

Sensis, facing an increasingly competitive environment, today announced a new plan to define the business as a provider of digital solutions to small businesses. "The explosion of technology and advertising channels, and the popularity of digital devices, has created a…

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ILM East: National Advertisers and Local Search

Executives from two well-known brands talked about how they are attacking local, social and mobile in the panel, National Advertisers and Local Search.

Moderator Andrew Shotland walked the two marketing execs through a series of questions aimed at understanding how these companies are using new media options to support their brands and drive leads.

The panelists are:

Elnora Palms, director, local search initiative, U-Haul

Matthew Marko, marketing process manager, Progressive Insurance

Both companies work with large networks of dealers or independent agents, which means accurate data about their locations is a constant challenge.

Here are a few highlights from the dialogue:

How should vendors approach you?

Elnora Palms: “Come prepared. Have an understanding of what we are trying to accomplish. Know we are more than moving trucks. That allows us to say this is a business that seriously wants to partner because they have done the legwork.”

This year, where are you prioritizing your online marketing efforts?

EP: “We manage data in-house. We have centralized all listing and data management. Once data is clean, then we are in a position to look at ad words, getting ourselves out there, but accurately. That was the objective this year. Now partnering to make sure we are managing where we are listed. Our objective this year is a good selection of partners.”

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Yellow Pages Kumbaya at City Hall

Today on the steps of San Francisco's City Hall gathered an assortment of directory industry advocates. With a proposed opt-in ordinance on the city supervisors agenda, industry advocates gathered to mount a vocal effort to bring logic to the forefront. While…

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Eniro Rolls Out Nordics PPC Ad Network

The Scandinavian directory and local search player Eniro has unveiled a pay-per-click advertising network, which it calls Scandinavian Ad Networks. The product leverages traffic from Eniro's own properties (including eniro.se, gulesider.no, krak.dk, and kvasir.no) as well as third-party partner sites…

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