“TV Everywhere” . . . Except Local TV?

As I argued in a recent TV Technology article, "It's inescapable that today's video consumer expects cross-platform access to content. If that's where the audience and advertisers are, then broadcasters need to be there, as well. What broadcasters need to…

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S.M.A.R.T. Report Highlights Mobile Video Trends

Millennial Media released its Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) report today. Advertisers leveraging mobile to deliver locally relevant messages to target audiences were among the top trends. Mobile video ads became mainstream last year as advertisers shifted…

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Granite Broadcasting Taking TV to the Cloud

As U.S. television broadcasters consider the future of their spectrum assets with pending auctions and the potential transfer to mobile telephony and Internet services, the embers of innovation in the local television industry are far from dead. Television station group…

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Oh, Oh, Aereo…

Headlines in the media world have been full of analysis about Barry Diller’s eight-figure investment in Aereo.  Aereo plans to offer MDU (multiple dwelling unit) residents in New York City the chance to view their local, over-the-air TV stations over…

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