$500 Million For A Radio Cluster?

$500 Million for a Radio Cluster?

In its recent report on CBS Radio, BIA/Kelsey provides a detailed analysis on the radio industry, the leading radio groups and the markets in which CBS Radio competes. One conclusion is that the CBS Radio cluster in New York City could…

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Programmatic Coming Big Time To Local Video

Programmatic Coming Big Time to Local Video

  As we're seeing with players like Yashi, within just the past couple years, various forms of linear and digital programmatic video are coming into the local marketing mix. Now with local broadcasters entering this digital video arms race, the stakes…

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Media Bytes: Premium TV Goes Over The Top

Media Bytes: Premium TV Goes Over the Top

This is the first in BIA/Kelsey's new Media Bytes series. On a periodic basis, BIA/Kelsey associate Mitch Oscar drills down and draws meaning from new products, events and corporate moves in the digital media world. An excerpt is below and the full…

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Entertainment Value: SMBs Have it Too

SMBs in the entertainment vertical love video advertising. We're talking movie theaters, event venues, catering, on-demand performers*, etc.. As is conducive to their craft, they're big fans of online video, particularly website and YouTube videos. They're also big on cable…

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