Radio’s Outlook For 2017

Radio’s Outlook for 2017

What’s up for radio in 2017 and beyond? According to BIA/Kelsey’s CEO, Thomas Buono, the future for local radio stations in 2017 and beyond is determined by their ability to sell multi-platforms – both their over the air audiences and…

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Why Local Markets Are Best Positioned For Growth

Why Local Markets Are Best Positioned for Growth

"Industry consolidation has mitigated local market analysis and study," BIA/Kelsey's executive-in-residence Maribeth Papuga argued in yesterday's webinar "New Localism: Why Local Markets Are Best Positioned for Growth." Papuga, a 25-year media, marketing and advertising veteran, was most recently EVP of local…

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$500 Million For A Radio Cluster?

$500 Million for a Radio Cluster?

In its recent report on CBS Radio, BIA/Kelsey provides a detailed analysis on the radio industry, the leading radio groups and the markets in which CBS Radio competes. One conclusion is that the CBS Radio cluster in New York City could…

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Programmatic Coming Big Time To Local Video

Programmatic Coming Big Time to Local Video

  As we're seeing with players like Yashi, within just the past couple years, various forms of linear and digital programmatic video are coming into the local marketing mix. Now with local broadcasters entering this digital video arms race, the stakes…

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Media Bytes: Premium TV Goes Over The Top

Media Bytes: Premium TV Goes Over the Top

This is the first in BIA/Kelsey's new Media Bytes series. On a periodic basis, BIA/Kelsey associate Mitch Oscar drills down and draws meaning from new products, events and corporate moves in the digital media world. An excerpt is below and the full…

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