In this edition of BIA Advisory Service's Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of various lookout points from around the local media and tech…
BIA has lowered its 2Q 2020 forecast for local media advertising. BIA is now forecasting that local TV ad spend in 2020 will be $18.5 billion, with $17 billion attributable to over-the-air revenue and $1.5 billion for digital revenue. BIA…
What are media sellers thinking during the pandemic? SalesFuel's study of "State of Media Sales" held in mid-April 2020 uncovers current perspectives around the media industry of where there is opportunity. The study surveyed 820 self-identified media sales professionals about…
In this edition of BIA Advisory Services’ Vantage Points series Zach Cross, President, Revenue Analytics has a conversation with BIA's managing director Rick Ducey about the impact of COVID-19 on media inventory, demand, and pricing strategies. The Vantage Point series…
BIA’s CEO Tom Buono had the opportunity to discuss the company's recent analysis of how COVID-19 has impacted ad revenue, in particular for Radio, in a recent podcast interview with Radio Ink publisher Deborah Parenti. Even with the negative news…
With COVID-19 and public health quarantines, live sports events have been canceled, paused or rescheduled, creating a huge void for millions of sports fans. Marketers and agencies targeting the coveted sports programming audience segments are working hard with publishers to…
A roaring economy, 2020 Summer Olympics, and political spending from a Presidential, Senate, and local elections all indicated a strong year for local advertising sellers. But then a pandemic struck creating economic havoc. BIA lowered its advertising revenue forecast for…
The COVID-19 crisis has wreaked havoc on the U.S. economy as evidenced by the S&P 500 Price Index having fallen by 33.9% between February 19 and March 23. As a result, GDP is expected to decline by 3% nationwide in…
Is the COVID-19 crisis impacting you as much as other media sales professionals? There’s one way to find out. Take AdMall’s 2020 State of Media Sales survey. This annual survey asks you about last year’s sales numbers and this year’s…
During the webinar, Navigating the Local Ad Marketplace During the Pandemic, BIA's Thomas Buono (CEO and Founder) and Rick Ducey (Managing Director), along with C. Lee Smith, President/CEO of SalesFuel and Jeffrey Hayzlett, Chairman of C-Suite Network and Primetime Television…
The COVID-19 pandemic has propelled the local media market into a situation where normal rules don't apply, and the new playbook hasn't been written yet. Business leaders desperately seek insights and guidance about how to steward their brands through a…
This week BIA's Thomas Buono (CEO and Founder) and Rick Ducey (Managing Director) were joined (virtually) by C. Lee Smith, President/CEO of SalesFuel and Jeffrey Hayzlett, Chairman of C-Suite Network and Primetime Television & Podcast Host in a webinar to…
When it comes to advertisers, Home Improvement is comprised of a mix of service providers and retail establishments. BIA's local advertising forecast looks at several key local home improvement categories: maintenance services, home building services, plumbers and HVAC, and home…
The coronavirus pandemic clearly is a headwind, but demand for zoned broadcast radio advertising, should it be offered, signals a welcome tailwind for local radio advertising growth with the majority of both Main Street and Madison Avenue advertisers expressing likelihood…
As we update our estimates for the local advertising forecast in the U.S. and by market for 2020 and beyond, we are making significant revisions to our prior forecast to incorporate considerations related to expanded political advertising and the impact…