Holiday Wish List For SMBs

Holiday Wish List for SMBs

So what products and services are small and medium businesses most interested in adding to their marketing activities for  2016? In our current Local Commerce Monitor survey of SMBs (Q3/2015), we asked SMBs about their future marketing and advertising plans in the coming year.…

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At BIA/Kelsey NEXT: Women Leading In Local

At BIA/Kelsey NEXT: Women Leading in Local

Women attendees at BIA/Kelsey's NEXT conference jumpstarted their networking during a one-hour meet-up session on Tuesday night. Women LEADING IN LOCAL, which supports and illuminates women who are industry leaders in local media or marketing, held a special discussion and cocktail party for…

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SMB Data Point Of The Week: SMBs Prefer DIY

SMB Data Point of the Week: SMBs Prefer DIY

In our current survey we asked SMBs how they like to purchase digital advertising. SMBs prefer "Do-it-Yourself" (DIY) over assistance. Only 19.4% reported preferring some type of assistance aka "Do-It-With-Me" (DIWM) or "Do-It-For-Me" (DIFM). SMBs prefer DIY because they believe it's…

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At BIA/Kelsey SMB: Women Are Leading In Local

At BIA/Kelsey SMB: Women are Leading in Local

Women attendees at BIA/Kelsey's SMB conference jumpstarted their networking at a session just for them on Monday night. Women Leading in Local, a special discussion and cocktail party for women only, has become a staple at BIA/Kelsey conferences. Over cocktails, attendees heard from…

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