Tweeting a Click to Call Button

Google has done it. So has Yelp. Now Twitter is starting to add "click to call" buttons to its platform. The "click to call" button would allow mobile users to call advertisers directly from a Twitter ad with just a…

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Going Mobile – Consumers vs. SMBs

According to BIA/Kelsey's Consumer Commerce Monitor™ (CCM) survey, usage of digital media by consumers for local shopping is close to 100%, demonstrating how consumers "want" and "intend" to shop. Usage of smartphones and tablets for local shopping is important and…

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