SMB Data Point Of The Week: SMBs Prefer DIY

SMB Data Point of the Week: SMBs Prefer DIY

In our current survey we asked SMBs how they like to purchase digital advertising. SMBs prefer "Do-it-Yourself" (DIY) over assistance. Only 19.4% reported preferring some type of assistance aka "Do-It-With-Me" (DIWM) or "Do-It-For-Me" (DIFM). SMBs prefer DIY because they believe it's…

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At BIA/Kelsey SMB: Women Are Leading In Local

At BIA/Kelsey SMB: Women are Leading in Local

Women attendees at BIA/Kelsey's SMB conference jumpstarted their networking at a session just for them on Monday night. Women Leading in Local, a special discussion and cocktail party for women only, has become a staple at BIA/Kelsey conferences. Over cocktails, attendees heard from…

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SMB Data Point Of The Week: Ad Spending Drops

SMB Data Point of the Week: Ad Spending Drops

Ad spending is dropping for Core* SMBs according to BIA/Kelsey's Local Commerce Monitor™ (LCM) survey. BIA/Kelsey research director, Steve Marshall attributes the drop to two main causes: Increased use of digital media Increased use of social media Though we've tracked steady growth in SMB digital…

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At BIA/Kelsey NATIONAL: Four Rules to Live and Work By

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One the first day of the BIA/Kelsey NATIONAL conference, the women attendees wrapped up their day at BIA/Kelsey’s special networking session “Women Leading in Local.” Our speakers for this session were Tina Paparone and Angela Giovine, founders of Happenings Media. Angela and Tina shared their story and discussed techniques for successfully striking authentic chords within communities and keys to their revenue success — marketing solutions beyond the banner including sophisticated native advertising techniques.

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BIA/Kelsey’s Celine Matthiessen with speakers Angela Giovine and Tina Paparone

Here are Tina and Angela’s four rules to live and work by:

1. FOLLOW YOUR PASSION: They say that a man (or of course woman) that follows their passion never work a day in their life. Bucks Happening actually didn’t start as a business; the website was simply a hobby, while we worked to build a different business. However, soon after launching, as readers were discovering the website, we received a call from a local print magazine who wanted to write a story on us. As we sat at the coffee shop trying to steer the conversation towards our “REAL” business, it became clear that 1) There was a real need for Bucks Happening and 2) We better start making money on it or stop spending so much time working on it! We quickly went to work on developing a business strategy.

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