As I argued in a recent TV Technology article, "It's inescapable that today's video consumer expects cross-platform access to content. If that's where the audience and advertisers are, then broadcasters need to be there, as well. What broadcasters need to…
What is "native advertising"? A Google search returns 109 thousand hits for a term that is just over a year old. Some credit Union Square Ventures' Fred Wilson with coining the term in September 2011. Wilson argued at the time…
Verve Mobile's CEO Tom MacIsaac is bullish on local publishers' ability to drive this revenue growth by selling local audiences not just to local advertisers but also to national brands seeking access to local audiences in a trusted context, through…
From iPad apps to cross-media daily deals to paid firewalls to local ad networks, leading newspaper companies have shifted their revenue mix as they develop their plans to keep them as local leaders. Mike Hodges, President/COO of U-T San Diego…
The UK local newspaper industry has been a segment in decline as companies worked margins by cutting costs in an attempt to keep air flowing under the wings as they faced declining revenues. Where does this leave the future of…
Pay for Performance is the Holy Grail in SMB advertising. SMBs only want to pay for leads that their advertising programs deliver. But moving SMBs from inclusion to performance has never been easy. Recent progress in lead quality assessment has…
"Yes!" say University of Virginia's Darden Business School professors Rajkumar Venkatesan and Paul Farris. The 99 percenters who fail to redeem coupons they receive in fact do matter. Their new research to this point is summarized in this month's Harvard…
Speaker: Will Scott, Owner, Search Influence Moderator: Michael Boland, Senior Analyst and Program Director There is a lot of talk about social media being critical to the future of small-business marketing. But how do those currently working with small-business advertisers…
Local Search Association -- "Search Starts Here" Headline Address: Christian Dwyer, Senior VP and GM, MapQuest Moderator: Matt Booth, Chief Strategy Officer, ILM Program Director, BIA/Kelsey AOL's MapQuest has undergone many transformations over the years, changing owners, business models and…
BIA/Kelsey's chief strategy officer and ILM program director, Matt Booth, led a discussion with David Hornik, principal, August Capital, at ILM East. Hornik has had an eclectic career ranging from computer music to intellectual property attorney, entrepreneur, and now venture…
Hundreds of millions of dollars have now been invested in interactive local media services. Venture capitalists are hot on the trail of new opportunities. At ILM East, BIA/Kelsey CEO Tom Buono and Scott Maxwell, Founder and Senior Managing Director OpenView…
As U.S. television broadcasters consider the future of their spectrum assets with pending auctions and the potential transfer to mobile telephony and Internet services, the embers of innovation in the local television industry are far from dead. Television station group…
Jason Angelides, OneTwoSee's COO and cofounder, told us this second-screen start-up positions itself as a B2B play designed to augment and enhance the first-screen experience by adding social, data and interactivity. Angelides and CEO Chris Reynolds left Nokia/Navtaq last summer…
Gillian Heltai, comScore's senior director, presented new search data showing that while local search is still growing, its trajectory is slowing down. She broke search into online and mobile. Year over year, online search grew 9 percent online to 19.3…
Infogroup's president/CEO, Clare Hart, was the kick-off headliner at DMS ’11 and shared her vision of the SMB space as it relates to the rapid transformation in small businesses' use of new tools and features in online commerce. Hart argues…
SocialGuide CEO Sean Casey briefed us today on recent accomplishments and upcoming milestones for his company that focuses on social media activity around television programming running on 170 U.S. networks. The basic idea for users is that in addition to…
TVplus CEO and Founder Ajay Shah argues that in spite of connected TVs, cross-platform video and "TV Everywhere" types of viewing options for connecting to video, it will be the "second screen" that will drive the social revolution that links…
"Social is the new black," asserted Ben Silverman, CEO, Electus, to Billy Bush of "Access Hollywood" in a lunchtime interview at yesterday's Social TV Summit at the Belair Country Club. The point is it goes with everything. Well, almost. Later…
Research recently reported in Scientific American shows that work by Gregory Berns of Emory University supports the conclusion that magnetic resonance imaging (MRI) scans of brain activity while listening to music produce data that can predict subsequent sales. In particular,…
At this week's Advertising Research Foundation annual Audience Measurement 6.0 conference, BIA/Kelsey presented a new research study on the cross-platform video User Experience ("UX") it conducted for the Council for Research Excellence. BIA/Kelsey reviewed well over 100 industry and academic…
