“TV Everywhere” . . . Except Local TV?

As I argued in a recent TV Technology article, "It's inescapable that today's video consumer expects cross-platform access to content. If that's where the audience and advertisers are, then broadcasters need to be there, as well. What broadcasters need to…

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SMB Digital 2012: Performance Marketing

Pay for Performance is the Holy Grail in SMB advertising. SMBs only want to pay for leads that their advertising programs deliver. But moving SMBs from inclusion to performance has never been easy. Recent progress in lead quality assessment has…

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Coupons: Do The 99 Percenters Really Matter?

"Yes!" say University of Virginia's Darden Business School professors Rajkumar Venkatesan and Paul Farris. The 99 percenters who fail to redeem coupons they receive in fact do matter. Their new  research to this point is summarized in this month's Harvard…

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Granite Broadcasting Taking TV to the Cloud

As U.S. television broadcasters consider the future of their spectrum assets with pending auctions and the potential transfer to mobile telephony and Internet services, the embers of innovation in the local television industry are far from dead. Television station group…

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Social Is the New Black

"Social is the new black," asserted Ben Silverman, CEO, Electus, to Billy Bush of "Access Hollywood" in a lunchtime interview at yesterday's Social TV Summit at the Belair Country Club. The point is it goes with everything. Well, almost. Later…

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Brain Scans Predict Pop Music Hits

Research recently reported in Scientific American shows that work by Gregory Berns of Emory University supports the conclusion that magnetic resonance imaging (MRI) scans of brain activity while listening to music produce data that can predict subsequent sales. In particular,…

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