The market for "big data" and related business analytics services is set to grow beyond $200 billion by 2020, according at least one estimate. With so much invested in data, marketers expect and want the best ROI. It turns out that…
"Industry consolidation has mitigated local market analysis and study," BIA/Kelsey's executive-in-residence Maribeth Papuga argued in yesterday's webinar "New Localism: Why Local Markets Are Best Positioned for Growth." Papuga, a 25-year media, marketing and advertising veteran, was most recently EVP of local…
John Clark, executive director of NAB's PILOT initiative and BIA/Kelsey's Rick Ducey recently shared views in a video podcast about the kinds of innovative business models and technology solutions broadcasters are pursuing to tap into the growth of digital advertising.…
Just 40.3% of small businesses use websites for advertising or promotion purposes, according to BIA/Kelsey's Local Commerce Monitor™ (Wave 20) survey of businesses with less than 100 employees conducted in Q3 2016. Where are the other 60%? Websites rank among the top…
BIA/Kelsey will be speaking at NAB Show New York Nov 9-10 on two panels to share data and insights on trends and revenue strategies for programmatic local TV and next generation TV, aka ATSC 3.0. Let me know if you're planning…
CMOs need to advocate and foster entrepreneurship inside their companies (i.e., "intrapreneurship") to win in the marketplace. The marketing function in many companies can feed the innovation engine by connecting product, sales and customer conversations together into fresh marketplace-based insights that…
The National Association of Broadcasters is placing bets on the broadcasting industry's future by offering cash awards of up to $20K in its PILOT Challenge for those submitting winning ideas that present innovative value propositions to both the audience and broadcasters, as well as its…
Martech's unofficial but authoritative chief evangelist, Scott Brinker, just released Hacking Marketing, a book that essentially provides a recipe for adapting software's agile philosophy and methodology to marketing problems. And since marketing is now dominantly a software and data problem, this…
Sinclair Broadcast Group and USIM successfully completed an initiative to compete for network television ad dollars in favor of more effective spending in local television. The initiative comprised a three market buy comparing measurement services and methodologies to help evaluate campaign impact relative…
Last week's AdExchanger's Programmatic I/O conference drew an unexpectedly large audience of about 900 publishers, brands, agencies, adtech and other industry executives to focus on all things programmatic. Programmatic's main innovations are data-driven advertising and automated workflow in public and private exchanges…
Today's news media industry is like the White House Harry Truman moved into in 1945 . . . iconic but in trouble. The White House at that time would not have passed inspection. What to do? Renovate or tear-down and…
Google leads the pack as the #1 ad biller for paid media in New York City. This according to BIA/Kelsey's new Local Competition Report (LCR). With $771M and a 7.64 percent share of ad spend in NYC, Google leads Facebook, Bing, Yahoo!,…
BIA/Kelsey Presenting at NAB PILOT’s Digital Future Exchange Summit: Digital Insights and Strategies for Local Broadcasting (part of the 2016 NAB Show) BIA/Kelsey will be a featured presenter at the Digital Futures Exchange (DFX) that is a one-day conference hosted on…
How soon will programmatic TV come to local? We estimate it will impact buying in a significant way sometime over the next 18-24 months. This is the topic of a new BIA/Kelsey insight paper: Looking Ahead to Programmatic in Local TV in…
The elements of programmatic TV advertising are coming together for those in the local broadcast and cable television space. BIA/Kelsey conducted a complimentary webinar on this topic, now available on on demand with the accompanying slides. For this webinar, we assembled…
If you don't know much about the Council for Research Excellence (CRE), this is a group that deserves both more attention and support from players in the Local Commerce Universe. The CRE exists to improve audience research methodologies that are so critical…
BIA/Kelsey's latest forecast projects total U.S. advertising targeting local audiences will exceed $146B. Over 40% of this total will be spent by national brands to localize their campaigns. We predict this will grow at a 4.6% CAGR from $61.2B in 2016 to $73.2B by…
In his new report for INMA, Mark Toner wonders what the world of revenue growth possibilities looks like for media companies who can approach the problem with a bit of creativity. As the Washington Post’s CIO and VP of Technology Shailesh Prakash…
"Without the right data, decisions can often be guesses," BIA/Kelsey's executive-in-residence Maribeth Papuga observes in her new report, "Data-Driven Audience Planning and the Local Market Advantage." Papuga finds that while (media-oriented) advertisers used to emphasize media environment (e.g., ad placement in a particular…
The Local Media Association just released a new study that summarizes some of the current thinking and analytics around co-op. "Co-Op: Are You Leaving Money on the Table?" reports that, "digital co-op is now offered by 69 percent of manufacturers .…
