Joelle Gropper Kaufman from Adify is seeing the broad trend across vertical ad networks of buying audiences across topics (e.g., chic moms); regions (e.g., Sacramento) or shopping (e.g., automotive). While the popular sites drive the most traffic, Kaufman argues that…
Local radio and television stations are in various stages of extending the broadcasting business model from traditional over-the-air to an array of digital platforms. This allows both new inventory with different attributes to be sold and a critical revenue growth…
Cory Bergman of MSNBC; Jim Pastor of ESPN Local and Kinsey Wilson of NPR Digital Media tackled issues related to how local "local" must be and what's the best mix of national brands and platforms with local news and info.…
Microsoft's new MSN Local preview site is set to launch in 2010, Scott Moore and Cyrus Krohn announced on their “localizing the portal” panel at ILM:09. MSN Local will leverage Microsoft assets like its 100 million U.S. MSN users,…
Ad:Tech/New York, “the event for digital marketing,” ran Nov 4-6 at the Javits Convention Center. This event was predominantly focused on national advertising. There was some attention to international advertising and even less on local advertising. However, many of the trends,…
TargetCast is acquiring Ripple TV, according to an announcement on Ripple's site today. DailyDOOH's Adrian J. Cotterrill posted rumor of this announcement last Friday. Ripple operates a network of digital screens in 650 locations around the U.S. reaching 8 million…
Fisher Communications, Seattle-based owner of TV and radio stations in the Pacific Northwest, announced this week its launch of 43 hyperlocal neighborhood Web sites in its home market. Fisher's goal is to create a network of neighborhood sites in Seattle.…
Brian Jurutka, VP, comScore, chatted with us over lunch yesterday and mentioned a new project comScore is working on. With massive amounts of online user data from its million-strong U.S. panel (another 1 million panel members are outside the U.S.),…
Web publishers distributing streaming content and media files rely on Content Distribution Networks such as Akamai, Limelight or Level 3 to scale cost effectively. As Web 2.0 has become richer in content, naturally CDN traffic has grown commensurately. In fact, new…
YouTube's "News Near You" service has signed deals with 200 local media outlets to post their videos, according to reporting in The New York Times. The Google-owned company will share ad revenue with these outlets, whose numbers are likely to…
According to the Internet Broadcast Local Index for May 2009, local TV station Web sites beat all other local media sites in total local minutes in 28 of the top 50 markets. BIA/Kelsey analysis of the April 2009 IB Local…
NPR's CEO, Vivian Schiller, left NYTimes.com to join public radio because she saw a void in local media that needed to be filled. In a Newsweek interview published this week as NPR.org is relaunched, she elaborated on her strategy to…
The Walt Disney Co. runs a media research lab in Austin, Texas, for the Disney TV Group and ESPN as well as doing other consumer research. Peter Seymour, the unit's EVP of research and strategy, told The New York Times,…
Digital marketing agency John Ryan conducted a study of attitudes toward digital signage among more than 60 leading European and South African banks. Eighty percent expect financial digital signage to be in wide use in the coming years. However, one of…
More than half (56 percent) of Americans are connected to the Internet by some wireless means, according to the Pew Internet & American Life Project. While this wireless access primarily is on a Wi-Fi network with a laptop (39 percent),…
TV118 is a new converged media directory service developed by Central Index (U.K.-based business directory provider) and Miniweb (U.K.-based interactive service provider) that "exposes searchable business directory services to TVs not just PCs." TV118 allows TV operators, advertisers, content owners…
Google’s pending sale of its Google Radio product to broadcast software platform provider WideOrbit helps the search giant with its attempts at managing margins by cutting expenses and selling assets. Google acquired dMarc, which formed the basis of Google Radio,…
Inergize Digital adds Seek It Local, a new local search directory service for radio and television broadcasters seeking to beef up their digital inventory for advertisers and consumers. Getting into the local search business can be a critical move for…
