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Listings Providers, Local, Location Targeting, Mobile, Online/Interactive, SMBs, Social »

[21 May 2014 | No Comment | ]

In the mobile era, listings are increasingly useless without context. Businesses need to be found via LAT/Long; and they need to shape their business identity using all the tools at their disposal. In recent years, it has gotten even more complex with the addition of social media, content marketing and other channels.
No one has emphasized …

Mobile, SMBs »

[14 May 2014 | No Comment | ]

The times are a changin’ when it comes to SMB customer acquisition. Non-traditional options — including the use of social media, mobile targeting and promotional calls to action — provide opportunities for SMBs looking to take advantage of shifts in consumer behavior.
Few companies have been as energetic in capturing this shift as much as Seattle-based …

Leading in Local: The National Impact, SEM, SEO, SMBs, Yellow Pages, Internet »

[9 May 2014 | No Comment | ]

The wall between national and local marketing is falling with tech-empowered consumers able to find their information wherever they want it, noted YP‘s EVP & GM of Digital Markets David Lebow during a keynote at Leading in Local: The National Impact in Atlanta. “Traditional media companies are the only ones keeping up that wall.”
YP is …

Conferences, Coupons/Deals, Leading in Local: The National Impact »

[7 May 2014 | One Comment | ]

“Deals are very, very powerful for many brands,” but the deals themselves only represent part of the overall opportunity that brands have in working with deals companies and their millions of local customers, said Living Social EVP of National Retail Mitch Spolan, who keynoted today during Leading in Local: The National Impact in Atlanta.
The operative …

Listings Providers, Local, Mergers & Acquisitions, Online/Interactive »

[7 May 2014 | No Comment | ]

Analytics are moving center stage for many “platform” companies previously anchored in features such as maps, search, deals, store location, directions, listing updates and enhancements.
The trend — a real one — was reinforced today by Where2GetIt‘s announcement that it has acquired Brandify, the Washington D.C. area based provider of analytics for 26,000 local businesses.
Brandify provides …

Conferences, Coupons/Deals, Facebook, Funding, Mobile »

[28 Apr 2014 | No Comment | ]

Wanderful Media, which has been tasked by the newspaper industry to remake the circular industry in the mobile social era. has raised a new round of $14.5 Million. Altogether, the company has raised $50.5 Million since its September 2012 launch.
The company is primarily known for Find&Save, which relaunched one year ago. It now serves 500 …

Conferences, Leading in Local: The National Impact »

[25 Apr 2014 | No Comment | ]

Have you made up your mind to join hundreds of your colleagues at Leading in Local: The National Impact in Atlanta May 7-9? We’re deeply excited about the event and its unique focus on leveraging the franchises, multi location outlets and brands that are investing heavily in local.
Just added: A great Buy Side/Sell Side session …

Coupons/Deals, Mobile, Online/Interactive »

[23 Apr 2014 | One Comment | ]

Card Linked Offers (CLOs) represent a potentially rich opportunity for online and mobile promotions and loyalty. But a lot of work needs to be done before the segment gets seriously underway.
Speaking at the inaugural conference of the CardlinX Association April 7 in Las Vegas, Microsoft GM of Local Advertising Erik Jorgensen noted there are significant …

Conferences, lead generation, Leading in Local: The National Impact, Listings Providers, Local, SMBs »

[23 Apr 2014 | One Comment | ]

The “Big Data” revolution has hit every strata of the economy, providing insights into users and customers for everything from B2B materials to entertainment and travel.
But what’s the impact of Big Data on marketing to small businesses? The use of Big Data is very important, and highly applicable to SMBs, suggests Radius VP of Marketing …

Classifieds, E-Commerce, Social »

[22 Apr 2014 | No Comment | ]

image: Crowdsourcing.org
eBay generally focuses on helping things get sold. But it has never had a “wanted” section. Now it has tipped its toes into “wanted” via a new partnership between eBay Classifieds and Rewarder.
Rewarder, a San Francisco-based expert network, was founded two years ago by former Intuit/StepUp executive Kendall Fargo and backed by Granite Ventures. …

Ad Sales, Hyper-Local »

[21 Apr 2014 | No Comment | ]

Local B2B news sites always make sense to us. But they have largely been an exercise in frustration, with a lot of money being thrown at them to build local journalism and sales teams. Back in the late 1990s, sites such as Localbusiness.com ran through millions of dollars in an effort to quickly launch and …

Conferences, Leading in Local: The National Impact »

[17 Apr 2014 | No Comment | ]

The Finalists for BIA/Kelsey’s GOLOCAL Awards have been announced. The winner of the final stage will be announced at LEADING IN LOCAL: The National Impact during a special session on May 8 highlighting finalists.(The conference runs May 7-9 and takes place in Atlanta).
The Awards were the result of a brainstorm with our friends at Balihoo, …

Conferences, Leading in Local: The National Impact, Verticals »

[9 Apr 2014 | 2 Comments | ]

The spanking new program is set for Leading in Local: The National Impact, which is May 7-9 in Atlanta.
We’ve put together a great list of 55 hand-picked speakers – all centered on what’s really happening in local with a special, unprecedented eye on the all important franchise and brand customer — plus a unique tour …

Coupons/Deals, E-Commerce, Financial Results, Mobile, Verticals »

[4 Apr 2014 | One Comment | ]

All eyes are on “local” this morning on Wall Street, with GrubHub‘s IPO off to a great start. The company has placed 7.4 million shares priced at $26, or $192.4 million. The shares closed at $34.
We’ve been watching GrubHub’s IPO with real interest. The Chicago-based online take out ordering company — which merged last August …

Online/Interactive, SEO, SMB Digital Marketing, SMBs »

[2 Apr 2014 | No Comment | ]

ReachLocal today announced the appointment of longtime B2B and information services leader Sharon Rowlands as CEO, replacing interim CEO David Carlick, who remains chairman; and founding CEO Zorik Gordon, who left in December 2013 and is pursuing his vision for ClubLocal, a consumer-facing home service that has been spun off by ReachLocal. Groupon is among …

Ad Sales, National, Leading in Local: The National Impact, Online/Interactive, SEM »

[25 Mar 2014 | 2 Comments | ]

National brands, franchises and multi-location outlets often lose business by only providing standard name/address/phone number information, instead of focusing more on discovery search, says Local Market Launch CMO Gideon Rubin. “Name, address, phone information only represents 15 percent of searches. If you know ‘Subway,’ you can look it up,” he says.
But …

Brand Marketing, Conferences, Coupons/Deals, Display Advertising, Leading in Local: The National Impact, Mobile, Social, Verticals »

[18 Mar 2014 | No Comment | ]

BIA/Kelsey, forecasting $52.9 Billion in national local spending by 2017, has unveiled its new Leading in Local: The National Impact conference, which will take place in Atlanta May 7-9.
The 2.5 Day event is expected to be the largest gathering of national brands and local marketing players that has ever taken place. Brands, franchises, multi-location stores …

Hyper-Local »

[13 Mar 2014 | One Comment | ]

Chris Jennewein
The layoffs at Patch have been met around the industry as the latest sign that hyperlocal can’t work because of the difficulties in scaling content and ad sales locally while attracting a reasonable quorum of local readers. Hale Global, the new owners at Patch, don’t believe it. And neither do the hundreds of people …

Conferences, SMBs »

[5 Mar 2014 | One Comment | ]

Local marketing has increasingly been about non-advertising channels, including Web sites, reputation management, social media, prepaid promotions and big data analytics. In recent months, much of our attention has been on the leveraging of card payment information before, during and after transactions — especially for promotions and analytics.
Card-linked offers and transaction marketing will only get …

Conferences, Mobile »

[25 Feb 2014 | No Comment | ]

The impact of data on local marketing was Topic #1 during Street Fight’s Local Data Summit today in Denver. Speakers addressed the wide range of data issues that have begun to enhance local marketing and shift local marketing — and even diminish the spending and influence of marketing.
Mobile is the real driver of the new …