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Conferences, SMB Digital Marketing »

[28 Aug 2014 | No Comment | ]

The lineup for our SMB Digital Marketing event in rockin’ New Orleans has got to be considered one of our strongest ever.
We’ve just confirmed our 40th hand picked speakers for the event, which takes place Sept. 22-24 in New Orleans.
In addition to SMB leaders who have previously announced (i.e. from Google, Facebook, Sprint, …

Mobile, Social »

[26 Aug 2014 | No Comment | ]

“Uber-ification” has been extended to many local segments, including hotels, restaurant reservations and promotions. How about roadside assistance?
Asserting that AAA and other roadside assistance services have outdated economic models and technology, local media and commerce vet Chris Spanos (AOL, Repair.com and Seniorchecked.com ) is leading a team launching Urgent.ly. The Washington D.C.- area company, which …

Ad Sales, Online/Interactive, Sales Best Practices »

[25 Aug 2014 | One Comment | ]

BIA/Kelsey announced today that veteran sales leader Stacey Sedbrook has been named VP of Strategic Sales Consulting. Below is an interview with Sedbrook that reveals some of her topline thinking.

Q. Sales force transformation is a buzz phrase that a lot of companies have seized on. What does it mean to you?
A: It is a …

Coupons/Deals, Online/Interactive, Verticals »

[18 Aug 2014 | No Comment | ]

Loyalty programs offering cash back or other rewards make a lot of sense for merchants – until it is 7:30 pm on Friday, and the loyalty program is still giving 20 percent back even though it is prime time for the restaurant. Mogl, the San Diego-based loyalty firm now working with over 1,000 restaurants …

Mergers & Acquisitions, Verticals »

[6 Aug 2014 | No Comment | ]

In a move that shows a deep commitment to the future of classified/vertical advertising, Gannett has announced it will buy out its newspaper partners in Cars.com and take sole possession of the #2 car site (which trails only Cox’s AutoTrader in the online auto marketplace.)
It will pay heartily to do so, …

Coupons/Deals, Mobile »

[30 Jul 2014 | No Comment | ]

Gift cards have been growing astronomically and now make up an industry nearing $100 billion in revenues. You’ll see racks of cards for national brands and retailers everywhere, from Safeway to Bed, Bath & Beyond.
But can local merchants get in the loop? We’ve seen gift card activity increase in travel, spa & salon and …

Conferences »

[29 Jul 2014 | 3 Comments | ]

We keep adding and adding to the lineup for our SMB Digital Marketing event, which takes place Sept. 22-24 in Rockin’ New Orleans (yes, we are trying to top last year’s super event in Austin). We’re boasting 32 industry leaders for the event now, and expect to end at 40+. Among our new …

Google, Mergers & Acquisitions, Verticals »

[28 Jul 2014 | No Comment | ]

Zillow is buying Trulia, its chief rival, for $3.5 Billion in stock. The two companies – both nine years old — have a lot of overlap currently. But after the deal closes in 2015, they will seek to develop two differentiated marketplaces for real estate-related information, which includes house sales, rentals, mortgage and related …

Social »

[24 Jul 2014 | No Comment | ]

Event listing sites were once seen as a leading hub for local media, and a great generator of user generated content and social media. It isn’t clear that they’ve fully caught on in these ways, but they remain strong promotional assets; sell lots of event tickets; and they also bring in related advertising.
CBS Local …

Online/Interactive, Shopping, online, SMBs »

[23 Jul 2014 | No Comment | ]

When it comes to search, promotion, customer engagement and just getting found, the challenge for smaller retailers is to level the playing field with larger players (i.e. Macy’s, Kohl’s, Sears). That’s the idea behind Wanderful Media‘s new Find&Save Storefront, an App that allows SMB retailers to promote sales goods, seasonal collections and other items. Several …

Coupons/Deals, Mobile Payments »

[22 Jul 2014 | No Comment | ]

Phone-based digital payments haven’t really taken off – in part, because they aren’t much easier to use than credit/debt cards. You’ve still got to take them out of your pocket.
The notable exception is the phenomenon of My Starbucks Rewards loyalty program, which now has 10 million Starbucks customers actively using the mobile app, twice …

Coupons/Deals, E-Commerce, Mobile Payments, Social »

[18 Jul 2014 | One Comment | ]

Twitter has made a bold move to go beyond advertising by adding performance marketing to its portfolio via the purchase of CardSpring, the San Francisco-based startup. The acquisition price has not been announced. CardSpring had raised $10 Million since its launch in 2011.
One of the big tech challenges in the payments space has been …

E-Commerce, Facebook »

[17 Jul 2014 | One Comment | ]

Facebook hasn’t really been a player in ecommerce �Facebook Credits, its games-oriented initiative, was shut down in 2012 after three years of experimentation with virtual currencies. But it continues to test the waters — which is not surprising, given its volume and huge edge in social media and native advertising.
Last year, Facebook …

Funding, SEM, SEO »

[11 Jul 2014 | No Comment | ]

Yodle — part of the class of 2005-2007 SEM-focused Independent Sales Organizations that took on traditional local sales organizations — filed this week for an IPO that could raise $75 Million.
The filing provides insights into Yodle�s evolution, and the evolution of the local online sales space overall, which has moved towards cloud-based automation. As Yodle …

Newspapers, Social »

[9 Jul 2014 | No Comment | ]

When a traditional media executive visits Google, Facebook and other tech leaders, there is always a lot of oohing and ahhing and a bit of envy.
You can’t help but notice the great perks, such as free dry cleaning and gourmet food. Add to that their relative transparency; open seating that bust out the cubicles; …

Classifieds, Online/Interactive, Verticals »

[7 Jul 2014 | No Comment | ]

There have been several game changers in local. One is Google search. Another is Yelp reviews. Another has got to be Craigslist.
Craigslist started out as a totally free community site focused on recruitment. In recent years, it has incrementally added paid sections – partly to make them more manageable and it is beginning to make …

Conferences, SMB Digital Marketing »

[1 Jul 2014 | No Comment | ]

On the heels of last year’s LEADING IN LOCAL: SMB Digital Marketing show in Austin, we’ve just announced our agenda for this year’s big event in “The Big Easy”: New Orleans.
Our initial slate of Keynotes include:
Acxiom CEO Scott Howe;
ReachLocal CEO Sharon Rowlands
Google’s SMB Revenue director Steve Espinosa
Facebook’s Leader of SMB/Product Insights Joe Devoy
Additional Featured …

E-Commerce, Mobile, SMBs »

[19 Jun 2014 | No Comment | ]

Scheduling/booking is coming into its own as a key feature for SMBs, as more and more businesses tie their marketing and promotions to open slots in their schedule.
Key companies in the space include Full Slate (recently acquired by Intuit,) ReachLocal’s ReachCommerce, Groupon Scheduler, Agendize, Moon Valley Software, GenBook, Schedulicity, Maxipage and Hakema (in Europe). Another …

Mobile, Social, Verticals »

[13 Jun 2014 | One Comment | ]

Priceline is sort of like eBay — a company known for its origins in auctions, but more recently focusing on distinct, “buy it now” niches. It has recently fleshed out its core travel brand by moving up the value chain to travel reservations via its acquisition of Kayak. It has also gotten into the “sharing …

E-Commerce, Online/Interactive »

[11 Jun 2014 | No Comment | ]

Amazon has been reported to be prepping a local services marketplace test in one market. If the article is accurate, this effort won’t necessarily be adopted into a nationwide product — Amazon frequently tests product concepts — but should be watched with interest.
Amazon Marketplace — or whatever its final branding — would complement existing Amazon …