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Conferences, SMBs »

[4 Feb 2014 | No Comment | ]

When a new leader is announced for the giant oceanliners in technology, we tend to sift through the tea leaves to see what kind of insights, perspective and focus they will bring via SMBs and local. Yahoo‘s Marissa Mayer, for instance, ran local for Google. AOL’s Tim Armstrong launched Patch as a private investment. Their …

Online/Interactive, Verticals »

[13 Jan 2014 | One Comment | ]

What does a newspaper company do when it loses its affiliation with a major vertical brand? That was the question for The San Jose Mercury News and some of the other Digital First Media papers on New Years Day, when the company’s partnership with Cars.com ended.
The Digital First newspapers knew that most car dealers wouldn’t …

Coupons/Deals »

[10 Jan 2014 | No Comment | ]

Living Social CEO and co-founder Tim O’Shaughnessy announced today on the company blog that he is stepping down. He will stay until a new CEO is found and installed — a process that he “hopes” will be completed during the first half of 2014. O’Shaughnessy previously worked at AOL, and transformed Living Social from its …

Funding, Online/Interactive, SMBs »

[9 Jan 2014 | No Comment | ]

Watch out Dun & Bradstreet. Radius Intelligence is coming.
Radius, a five year old, San Francisco-based firm formerly known as FWIX, is gunning for D&B’s SMB data business by scraping the Web for insights into how users find and engage SMBs, and then providing leads for them. Today, Radius announced that it has raised $13 Million …

Mobile, SEO, SMBs, Social »

[6 Jan 2014 | No Comment | ]

One of the hottest trends in local marketing is “National Local,” which accounted for 32.1 percent or $42.5 billion of the $132.5 billion spent on local media advertising in 2012. BIA/Kelsey projects that national’s share of local ad spending is expected to grow to nearly $51 billion by 2017. While sometimes obscuring “local local” marketing …

Coupons/Deals, Online/Interactive »

[6 Jan 2014 | One Comment | ]

The utility of loyalty programs is stronger than ever, as they help businesses connect, engage, drive traffic, refer friends, purchase and track customer actions. But efforts to determine loyalty aren’t made easier with all the noise in the system.
Usage is coming in from all over the place (phones, tablets, social networks, reviews, etc.). And while …

Conferences, Leading in Local: Interactive Local Media, Online/Interactive »

[17 Dec 2013 | No Comment | ]

 
Local businesses are finding customers in lots of new ways with the expanding reach of social media and transaction capabilities. On the final day at Leading in Local: Interactive Local Media in San Francisco, a panel on “the new world of leads” with executives from Airbnb, Thumbtack and Lucky Oyster explored some of the opportunities.
Airbnb, …

Conferences, Leading in Local: Interactive Local Media, Online/Interactive »

[11 Dec 2013 | One Comment | ]

Local is front and center in the next phase of ecommerce opening up, said eBAY VP of Marketplaces Jody Ford during a keynote address Dec. 10 at Leading in Local: Interactive Local Media in San Francisco. Ford said the past several years have been about online service, inventory and convenience and have necessarily favored online …

Conferences, Leading in Local: Interactive Local Media, Online/Interactive »

[10 Dec 2013 | No Comment | ]

 
GoDaddy CEO Blake Irving said during his opening keynote at Leading in Local: Interactive Local Media in San Francisco that the world’s leading domain registrar with 12 million, mostly SMB customers is moving beyond the “polarizing tactics” it has used to get attention in its early days, and changing its brand image and marketing …

Content marketing, Mobile, SMBs »

[10 Dec 2013 | No Comment | ]

What we hear from everyone is that SMBs can’t figure out what marketing solutions they should employ, how to go mobile, or measure how well they’re doing on the Web.
That realization is driving the direction of a number of new services, including an upgrade this week of Closely’s Perch product. Denver-based Perch, a 10 person …

Online/Interactive, SMBs, Yellow Pages, Internet »

[9 Dec 2013 | No Comment | ]

A few years ago, Merchant Circle pushed the boundaries of SMB marketing,– getting claimed profiles from over one million SMBs with just minimal staff but the latest in social marketing (and telemarketing) techniques. The site has continued to develop after it was acquired by Reply!, Inc. in 2011 — it continues to gain new profiles …

E-Commerce, SMBs, Verticals »

[3 Dec 2013 | One Comment | ]

ReachLocal announced today that it is moving away from its new ClubLocal business, which connects consumers with service providers. The publicly-owned company said that it is now considering a deal that would allow ClubLocal to be taken over by a “major” local entity along with a group that includes ex CEO Zorik Gordon and CSO …

Conferences, Leading in Local: Interactive Local Media, Online/Interactive »

[3 Dec 2013 | No Comment | ]

We have taken a drawing of the many entrants for our Yelp headquarters “PreCon” tour at Leading in Local: Interactive Local Media on Dec. 10, and we have a lucky group of winners. The new Yelp building is the renovation of the old PacBell building. It is really beautiful. Thanks for all the entrants.
More conference-related …

Contextual Advertising, Coupons/Deals »

[1 Dec 2013 | No Comment | ]

Retargeting is now available for local marketing campaigns after having been primarily used by national marketers.
The practice, which inserts ads that had previously been viewed on other sites, has become increasingly important for online marketing. But it hasn’t been widely applied for local campaigns. High minimum spending amounts and hands on account management had made …

Verticals »

[25 Nov 2013 | 2 Comments | ]

Craig’s List is going to begin charging used car dealers $5 for 30 day placements, beginning December 3. The new fee is the latest stage in the slow evolution of Craig’s List to a partially premium site that still offers free services to individuals while charging lower-than-market rates to commercial enterprises.
The classifieds leader, which serves …

Conferences, Leading in Local: Interactive Local Media »

[20 Nov 2013 | No Comment | ]

At Leading in Local: Interactive Local Media Dec. 10-12 in San Francisco, we are presenting 50 of local’s top players. Want some homework? We’ve pulled recent coverage of some of our speakers from our Local Media Watch blog. There’s plenty of great reading here, and you’ll experience — first hand — how fast things have …

Coupons/Deals, E-Commerce »

[20 Nov 2013 | No Comment | ]

Groupon’s transformation from a daily deals company to a multi-channel shopping promotions and e-commerce portal continue with its launch today of Freebies, a new program that groups together online coupons, promo codes. sales, giveaways and samples.
More than 5,500 brands are said to be participating. Retailers taking part with special offers in the initial launch include …

Facebook, Google, Social, Verticals »

[19 Nov 2013 | No Comment | ]

Facebook isn’t obvious as a major competitor for auto advertising. But Google certainly watches Facebook’s every move in autos, as it worries that advertising that might have otherwise gone to its services is being cannibalized by social media.
Is it paranoid? We don’t think so. The car makers are definitely focused on digital spending, but social …

Conferences, Newspapers »

[15 Nov 2013 | One Comment | ]

The politics of keeping newspaper sites relevant in the social era are intense on all sides. San Francisco Chronicle Managing Editor Audrey Cooper is in the thick of it. Cooper, who has been at The Chronicle for six years, has been in the news recently over a “Food Fight.” Specifically, how is a foodie-town like …

Conferences, Leading in Local: Interactive Local Media »

[11 Nov 2013 | No Comment | ]

The clock is ticking!  We are just one month from Leading in Local: Interactive Local Media, which is Dec. 10-12 in San Francisco. The event has shaped up to be the most exciting local event in recent memory – a 2 1/2 day extravaganza that focuses on local:  The Internet’s last and biggest frontier.
We’ve already …