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Coupons/Deals »

[7 Nov 2014 | No Comment | ]

Forty percent of merchants run some kind of “special” sales or promotions according to a Groupon survey of 25,000+ merchants. Half of the specials are offline, “trapped” on chalkboards and menus, noted Groupon VP of Marketplacest Dan Roarty, who was speaking at Money2020. “There is no aggregate source for them.”
Roarty said that the company, as …

Mobile, Mobile Payments »

[7 Nov 2014 | No Comment | ]

The emergence of geo-targeting and mobile payment and wallet technologies has meant that we talk a lot less about the future of “advertising” than “marketing.” All this was crystal clear this week at the third annual edition of Money2020 in Las Vegas, a showcase for payment innovations, and a major boomtown, too. …

Coupons/Deals, E-Commerce, Marketing Technology, SMBs »

[4 Nov 2014 | One Comment | ]

The Point of Sales revolution that began with Square’s introduction of its iPhone fob in 2009 has continued unabated. Rising consumer expectations, increased mobile and WiFi access and more tools have made POS a strategic tool that could not have been imagined a few years ago.
Among the new breed of solutions are ReachLocal’s ReachCommerce suite; …

Conferences, Leading in Local: Interactive Local Media »

[29 Oct 2014 | No Comment | ]

Local’s 800 lb. gorilla is always Amazon. It has already had a huge impact on retail via showrooming. Now it has invaded Groceries, and is heading towards Services. Plus it wants to provide a full range of promotional and fulfillment services for SMBs via Amazon Offers, Amazon Web Services and other services.
At Leading in …

Coupons/Deals, Mobile, SMBs »

[23 Oct 2014 | No Comment | ]

First Data, the payment processing giant, has been building up a suite of services that would take the company far beyond payment processing and inject it squarely in the middle of SMB marketing.
The suite as currently configured includes the Clover Point of Sales system; Insightics analytics of transactions; Gyft virtual gift card services; …

Coupons/Deals, Mobile »

[17 Oct 2014 | No Comment | ]

Gannett’s acquisition of Key Ring two years ago was something of a head shaker. Was the media giant diving into online loyalty marketing, an area mostly dominated by financial institution-related companies? Two years later, more light has been shed on the Key Ring acquisition.
Key Ring is a mobile app that lets consumers electronically …

Conferences, Leading in Local: Interactive Local Media, Online/Interactive »

[15 Oct 2014 | No Comment | ]

The initial lineup for Leading in Local: Interactive Local Media 2014 is now officially released. This year’s ILM — our flagship event — takes place Dec. 3-5 at the SFO Hyatt, close to San Francisco and just up the road from most of the Silicon Valley leaders and startups. We expect 45+ hand-picked speakers, and …

Coupons/Deals, Marketing Technology »

[2 Oct 2014 | 3 Comments | ]

When it comes to local commerce and loyalty programs, all roads lead to groceries. That’s the feeling of key companies in the space, including WalMart, Amazon, Google and eBay. Groupon this week announced Snap, a grocery coupon and loyalty program that gets it into groceries in a more meaningful way than prior efforts to go …

E-Commerce, Verticals »

[1 Oct 2014 | No Comment | ]

ReachLocal cofounder Zorik Gordon left the company last year after veering sharply to the left with ClubLocal, a consumer-facing brand that would collect home improvement pricing and reviews, and assign jobs to home improvement pros.
Now, Gordon and several ClubLocal alumnis are back with Serviz, a similar service that has launched in southern California after running …

Mobile »

[29 Sep 2014 | No Comment | ]

Shopkick, the four year old mobile retail loyalty app that provides points for people coming into stores and virtual gift cards, has been sold to South Korean mobile services leader SK Planet for $200 million. SK Planet is expected to invest heavily in Shopkick’s international reach.
Once seen as a new mobile paradigm for shopping rewards …

Conferences, Facebook, SMB Digital Marketing, Social »

[23 Sep 2014 | No Comment | ]

Facebook announced today an ambitious program to match sales related data from a variety of sources to show ROI. Speaking at BIA/Kelsey’s Leading in Local: SMB Digital Marketing event in New Orleans, Product Marketing Manager Joe Devoy noted that the program reaches out to Facebook users for feedback because sales results cannot really be ascertained …

Conferences, Funding, SMB Digital Marketing, SMBs »

[23 Sep 2014 | No Comment | ]

SMBs are increasingly incorporating data analytics into their marketing efforts and not surprisingly, data vendors and service providers are working to entrench themselves with SMB digital marketing channels, as several industry leaders noted at Leading in Local: SMB Digital Marketing in New Orleans Sept. 23.
For SMBs, “it is not about size, it is about sophistication,” …

Conferences, Online/Interactive, SMB Digital Marketing, SMBs »

[23 Sep 2014 | One Comment | ]

“Not all data is created equal, but almost anything can be helpful,” said Acxiom CEO and President Scott Howe, who keynoted at BIA/Kelsey’s Leading in Local: SMB Digital Marketing in New Orleans Sept. 23. Now they can choose among connection speed, day part, geotarget, behavioral — or ideally, a multi-variable segment. If they can mix …

Conferences, SMB Digital Marketing »

[22 Sep 2014 | No Comment | ]

Transformation is different from change, and has major implications on a company’s fabric, said former Hibu (YellowBook) CTO Gary Shaw, who now heads consultancy Houstonian Partners. Shaw was speaking at BIA/Kelsey’s Leading in Local: SMB Digital Marketing conference in New Orleans Sept. 22.
“Transformation is powerful if you can do it,” said Shaw. “The key to …

Conferences, SMB Digital Marketing »

[22 Sep 2014 | No Comment | ]

In true disruptive technology style, YPG is separating digital sales from print sales to allow the company to grow overall even as print continues to decline, noted YPG CEO Julien Billot, during a keynote at Leading in Local: SMB Digital Marketing in New Orleans Sept. 22.
Billot noted that YPG has been leaking revenues, with revenues …

Conferences, Online/Interactive, SMB Digital Marketing »

[11 Sep 2014 | One Comment | ]

Fifty plus industry leaders will grace the stage at Leading in Local: SMB Digital Marketing Sept. 22-24 in New Orleans. We’re looking forward to a great show. Want to do some research before the event? Here’s some recent BIA/Kelsey blog coverage of the featured speakers (Click on the hyperlinks).
Acxiom: Scott Howe, CEO (Keynote, Day 2)
Alignable: …

Coupons/Deals, Marketing Technology, SMBs »

[10 Sep 2014 | One Comment | ]

Deals and coupons remain anchors for local business promotion. But they can now be customized based on customer behavior and better marketing automation tools.
Signpost is eager to leverage these developments. While the 200 person company launched in 2011 as a “Deals Scout” and promotions manager — initially supporting Google Offers and others — it has …

Devices, Marketing Technology, Mobile, Smartphones »

[9 Sep 2014 | No Comment | ]

A lot of us were glued to our screens today to watch or catch the feeds on the Apple announcements re iPhone 6, iPhone 6 Plus, Apple Pay and Apple Watch. (To me, the best coverage was on Re/code). What will the new announcements mean to our local ecosystem? To date, Apple’s focus on local …

Marketing Technology, Social »

[9 Sep 2014 | One Comment | ]

What should SMB retailers do to level the playing field with larger regional and national retailers? There are no easy answers, but they should really focus on mobile and geo location targeting, says Wanderful Media COO Doug Kilponen. Search has major limitations for them.
“In the old days, you could create free traffic from Google and …