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E-Commerce, Facebook »

[17 Jul 2014 | One Comment | ]

Facebook hasn’t really been a player in ecommerce �Facebook Credits, its games-oriented initiative, was shut down in 2012 after three years of experimentation with virtual currencies. But it continues to test the waters — which is not surprising, given its volume and huge edge in social media and native advertising.
Last year, Facebook …

Funding, SEM, SEO »

[11 Jul 2014 | No Comment | ]

Yodle — part of the class of 2005-2007 SEM-focused Independent Sales Organizations that took on traditional local sales organizations — filed this week for an IPO that could raise $75 Million.
The filing provides insights into Yodle�s evolution, and the evolution of the local online sales space overall, which has moved towards cloud-based automation. As Yodle …

Newspapers, Social »

[9 Jul 2014 | No Comment | ]

When a traditional media executive visits Google, Facebook and other tech leaders, there is always a lot of oohing and ahhing and a bit of envy.
You canít help but notice the great perks, such as free dry cleaning and gourmet food. Add to that their relative transparency; open seating that bust out the cubicles; …

Classifieds, Online/Interactive, Verticals »

[7 Jul 2014 | No Comment | ]

There have been several game changers in local. One is Google search. Another is Yelp reviews. Another has got to be Craigslist.
Craigslist started out as a totally free community site focused on recruitment. In recent years, it has incrementally added paid sections – partly to make them more manageable and it is beginning to make …

Conferences, SMB Digital Marketing »

[1 Jul 2014 | No Comment | ]

On the heels of last year’s LEADING IN LOCAL: SMB Digital Marketing show in Austin, we’ve just announced our agenda for this year’s big event in “The Big Easy”: New Orleans.
Our initial slate of Keynotes include:
Acxiom CEO Scott Howe;
ReachLocal CEO Sharon Rowlands
Google’s SMB Revenue director Steve Espinosa
Facebook’s Leader of SMB/Product Insights Joe Devoy
Additional Featured …

E-Commerce, Mobile, SMBs »

[19 Jun 2014 | No Comment | ]

Scheduling/booking is coming into its own as a key feature for SMBs, as more and more businesses tie their marketing and promotions to open slots in their schedule.
Key companies in the space include Full Slate (recently acquired by Intuit,) ReachLocal’s ReachCommerce, Groupon Scheduler, Agendize, Moon Valley Software, GenBook, Schedulicity, Maxipage and Hakema (in Europe). Another …

Mobile, Social, Verticals »

[13 Jun 2014 | No Comment | ]

Priceline is sort of like eBay — a company known for its origins in auctions, but more recently focusing on distinct, “buy it now” niches. It has recently fleshed out its core travel brand by moving up the value chain to travel reservations via its acquisition of Kayak. It has also gotten into the “sharing …

E-Commerce, Online/Interactive »

[11 Jun 2014 | No Comment | ]

Amazon has been reported to be prepping a local services marketplace test in one market. If the article is accurate, this effort won’t necessarily be adopted into a nationwide product — Amazon frequently tests product concepts — but should be watched with interest.
Amazon Marketplace — or whatever its final branding — would complement existing Amazon …

Conferences, Facebook, Social »

[3 Jun 2014 | No Comment | ]

Facebook has made huge strides in local the last couple of years, driving significant geotargeted mobile revenue and integrating efforts with hundreds of thousands of SMBs. Speaking at Street Fight Summit West in San Francisco today, Local Product Marketing Manager Ted Zagat said the company is building its local efforts base on six key trends.
The …

Listings Providers, Local, Location Targeting, Mobile, Online/Interactive, SMBs, Social »

[21 May 2014 | No Comment | ]

In the mobile era, listings are increasingly useless without context. Businesses need to be found via LAT/Long; and they need to shape their business identity using all the tools at their disposal. In recent years, it has gotten even more complex with the addition of social media, content marketing and other channels.
No one has emphasized …

Mobile, SMBs »

[14 May 2014 | No Comment | ]

The times are a changin’ when it comes to SMB customer acquisition. Non-traditional options — including the use of social media, mobile targeting and promotional calls to action — provide opportunities for SMBs looking to take advantage of shifts in consumer behavior.
Few companies have been as energetic in capturing this shift as much as Seattle-based …

Leading in Local: The National Impact, SEM, SEO, SMBs, Yellow Pages, Internet »

[9 May 2014 | No Comment | ]

The wall between national and local marketing is falling with tech-empowered consumers able to find their information wherever they want it, noted YP‘s EVP & GM of Digital Markets David Lebow during a keynote at Leading in Local: The National Impact in Atlanta. “Traditional media companies are the only ones keeping up that wall.”
YP is …

Conferences, Coupons/Deals, Leading in Local: The National Impact »

[7 May 2014 | One Comment | ]

“Deals are very, very powerful for many brands,” but the deals themselves only represent part of the overall opportunity that brands have in working with deals companies and their millions of local customers, said Living Social EVP of National Retail Mitch Spolan, who keynoted today during Leading in Local: The National Impact in Atlanta.
The operative …

Listings Providers, Local, Mergers & Acquisitions, Online/Interactive »

[7 May 2014 | No Comment | ]

Analytics are moving center stage for many “platform” companies previously anchored in features such as maps, search, deals, store location, directions, listing updates and enhancements.
The trend — a real one — was reinforced today by Where2GetIt‘s announcement that it has acquired Brandify, the Washington D.C. area based provider of analytics for 26,000 local businesses.
Brandify provides …

Conferences, Coupons/Deals, Facebook, Funding, Mobile »

[28 Apr 2014 | No Comment | ]

Wanderful Media, which has been tasked by the newspaper industry to remake the circular industry in the mobile social era. has raised a new round of $14.5 Million. Altogether, the company has raised $50.5 Million since its September 2012 launch.
The company is primarily known for Find&Save, which relaunched one year ago. It now serves 500 …

Conferences, Leading in Local: The National Impact »

[25 Apr 2014 | No Comment | ]

Have you made up your mind to join hundreds of your colleagues at Leading in Local: The National Impact in Atlanta May 7-9? We’re deeply excited about the event and its unique focus on leveraging the franchises, multi location outlets and brands that are investing heavily in local.
Just added: A great Buy Side/Sell Side session …

Coupons/Deals, Mobile, Online/Interactive »

[23 Apr 2014 | One Comment | ]

Card Linked Offers (CLOs) represent a potentially rich opportunity for online and mobile promotions and loyalty. But a lot of work needs to be done before the segment gets seriously underway.
Speaking at the inaugural conference of the CardlinX Association April 7 in Las Vegas, Microsoft GM of Local Advertising Erik Jorgensen noted there are significant …

Conferences, lead generation, Leading in Local: The National Impact, Listings Providers, Local, SMBs »

[23 Apr 2014 | 2 Comments | ]

The “Big Data” revolution has hit every strata of the economy, providing insights into users and customers for everything from B2B materials to entertainment and travel.
But what’s the impact of Big Data on marketing to small businesses? The use of Big Data is very important, and highly applicable to SMBs, suggests Radius VP of Marketing …

Classifieds, E-Commerce, Social »

[22 Apr 2014 | No Comment | ]

image: Crowdsourcing.org
eBay generally focuses on helping things get sold. But it has never had a “wanted” section. Now it has tipped its toes into “wanted” via a new partnership between eBay Classifieds and Rewarder.
Rewarder, a San Francisco-based expert network, was founded two years ago by former Intuit/StepUp executive Kendall Fargo and backed by Granite Ventures. …

Ad Sales, Hyper-Local »

[21 Apr 2014 | No Comment | ]

Local B2B news sites always make sense to us. But they have largely been an exercise in frustration, with a lot of money being thrown at them to build local journalism and sales teams. Back in the late 1990s, sites such as Localbusiness.com ran through millions of dollars in an effort to quickly launch and …