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Coupons/Deals, Marketing Technology, SMBs »

[10 Sep 2014 | One Comment | ]

Deals and coupons remain anchors for local business promotion. But they can now be customized based on customer behavior and better marketing automation tools.
Signpost is eager to leverage these developments. While the 200 person company launched in 2011 as a “Deals Scout” and promotions manager — initially supporting Google Offers and others — it has …

Devices, Marketing Technology, Mobile, Smartphones »

[9 Sep 2014 | No Comment | ]

A lot of us were glued to our screens today to watch or catch the feeds on the Apple announcements re iPhone 6, iPhone 6 Plus, Apple Pay and Apple Watch. (To me, the best coverage was on Re/code). What will the new announcements mean to our local ecosystem? To date, Apple’s focus on local …

Marketing Technology, Social »

[9 Sep 2014 | One Comment | ]

What should SMB retailers do to level the playing field with larger regional and national retailers? There are no easy answers, but they should really focus on mobile and geo location targeting, says Wanderful Media COO Doug Kilponen. Search has major limitations for them.
“In the old days, you could create free traffic from Google and …

Online/Interactive, Social, Verticals »

[8 Sep 2014 | No Comment | ]

One idea we’ve kicked around for a while is that merchants can generate business tips and customer referrals for neighboring merchants in a strip mall, or down the street. Why shouldn’t the cooking store people refer customers to the gourmet grocery? Or the hardware store people refer customers to plant nursery? At least, they can …

Conferences, lead generation, Mobile, SMB Digital Marketing »

[8 Sep 2014 | No Comment | ]

BIA/Kelsey launched Future Stars several years ago, with the idea of highlighting startup companies in the local space that needed a little boost to hit the big time. Future Stars get to participate in Future Stars Alley at our events; receive reviews from expert judges; and qualify for some stage time.
A great group of Future …

Marketing Technology, Mobile »

[4 Sep 2014 | One Comment | ]

Consumer data giant Acxiom is moving downstream with a self-serve leads products tailored to SMBs. The new SMB product, “MyAcxiomPartner,” allows SMBs to develop customer lists on a hyperlocal basis, using either addresses or polygon mapping.
The effort is part of Acxiom’s “Audience Operating System,” a consumer data campaign management tool that has been developed …

SMBs, Social, Verticals »

[3 Sep 2014 | One Comment | ]

Almost two years ago, IAC was in a tough situation. It had a leading services referral business in ServiceMagic, whose main rival was Angie’s List, the paid subscription service. But the service wasn’t growing; had relatively low brand awareness; and seemed to be in danger of getting bypassed by a new crop of social …

Conferences, SMB Digital Marketing »

[28 Aug 2014 | No Comment | ]

The lineup for our SMB Digital Marketing event in rockin’ New Orleans has got to be considered one of our strongest ever.
We’ve just confirmed our 40th hand picked speakers for the event, which takes place Sept. 22-24 in New Orleans.
In addition to SMB leaders who have previously announced (i.e. from Google, Facebook, Sprint, …

Mobile, Social »

[26 Aug 2014 | No Comment | ]

“Uber-ification” has been extended to many local segments, including hotels, restaurant reservations and promotions. How about roadside assistance?
Asserting that AAA and other roadside assistance services have outdated economic models and technology, local media and commerce vet Chris Spanos (AOL, Repair.com and Seniorchecked.com ) is leading a team launching Urgent.ly. The Washington D.C.- area company, which …

Ad Sales, Online/Interactive, Sales Best Practices »

[25 Aug 2014 | One Comment | ]

BIA/Kelsey announced today that veteran sales leader Stacey Sedbrook has been named VP of Strategic Sales Consulting. Below is an interview with Sedbrook that reveals some of her topline thinking.

Q. Sales force transformation is a buzz phrase that a lot of companies have seized on. What does it mean to you?
A: It is a …

Coupons/Deals, Online/Interactive, Verticals »

[18 Aug 2014 | No Comment | ]

Loyalty programs offering cash back or other rewards make a lot of sense for merchants – until it is 7:30 pm on Friday, and the loyalty program is still giving 20 percent back even though it is prime time for the restaurant. Mogl, the San Diego-based loyalty firm now working with over 1,000 restaurants …

Mergers & Acquisitions, Verticals »

[6 Aug 2014 | No Comment | ]

In a move that shows a deep commitment to the future of classified/vertical advertising, Gannett has announced it will buy out its newspaper partners in Cars.com and take sole possession of the #2 car site (which trails only Cox’s AutoTrader in the online auto marketplace.)
It will pay heartily to do so, …

Coupons/Deals, Mobile »

[30 Jul 2014 | No Comment | ]

Gift cards have been growing astronomically and now make up an industry nearing $100 billion in revenues. You’ll see racks of cards for national brands and retailers everywhere, from Safeway to Bed, Bath & Beyond.
But can local merchants get in the loop? We’ve seen gift card activity increase in travel, spa & salon and …

Conferences »

[29 Jul 2014 | 4 Comments | ]

We keep adding and adding to the lineup for our SMB Digital Marketing event, which takes place Sept. 22-24 in Rockin’ New Orleans (yes, we are trying to top last year’s super event in Austin). We’re boasting 32 industry leaders for the event now, and expect to end at 40+. Among our new …

Google, Mergers & Acquisitions, Verticals »

[28 Jul 2014 | No Comment | ]

Zillow is buying Trulia, its chief rival, for $3.5 Billion in stock. The two companies – both nine years old — have a lot of overlap currently. But after the deal closes in 2015, they will seek to develop two differentiated marketplaces for real estate-related information, which includes house sales, rentals, mortgage and related …

Social »

[24 Jul 2014 | No Comment | ]

Event listing sites were once seen as a leading hub for local media, and a great generator of user generated content and social media. It isn’t clear that they’ve fully caught on in these ways, but they remain strong promotional assets; sell lots of event tickets; and they also bring in related advertising.
CBS Local …

Online/Interactive, Shopping, online, SMBs »

[23 Jul 2014 | One Comment | ]

When it comes to search, promotion, customer engagement and just getting found, the challenge for smaller retailers is to level the playing field with larger players (i.e. Macy’s, Kohl’s, Sears). That’s the idea behind Wanderful Media‘s new Find&Save Storefront, an App that allows SMB retailers to promote sales goods, seasonal collections and other items. Several …

Coupons/Deals, Mobile Payments »

[22 Jul 2014 | No Comment | ]

Phone-based digital payments haven’t really taken off – in part, because they aren’t much easier to use than credit/debt cards. You’ve still got to take them out of your pocket.
The notable exception is the phenomenon of My Starbucks Rewards loyalty program, which now has 10 million Starbucks customers actively using the mobile app, twice …

Coupons/Deals, E-Commerce, Mobile Payments, Social »

[18 Jul 2014 | One Comment | ]

Twitter has made a bold move to go beyond advertising by adding performance marketing to its portfolio via the purchase of CardSpring, the San Francisco-based startup. The acquisition price has not been announced. CardSpring had raised $10 Million since its launch in 2011.
One of the big tech challenges in the payments space has been …

E-Commerce, Facebook »

[17 Jul 2014 | One Comment | ]

Facebook hasn’t really been a player in ecommerce �Facebook Credits, its games-oriented initiative, was shut down in 2012 after three years of experimentation with virtual currencies. But it continues to test the waters — which is not surprising, given its volume and huge edge in social media and native advertising.
Last year, Facebook …