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Conferences, Facebook, SMB Digital Marketing, Social »

[23 Sep 2014 | No Comment | ]

Facebook announced today an ambitious program to match sales related data from a variety of sources to show ROI. Speaking at BIA/Kelsey’s Leading in Local: SMB Digital Marketing event in New Orleans, Product Marketing Manager Joe Devoy noted that the program reaches out to Facebook users for feedback because sales results cannot really be ascertained …

Conferences, Funding, SMB Digital Marketing, SMBs »

[23 Sep 2014 | No Comment | ]

SMBs are increasingly incorporating data analytics into their marketing efforts and not surprisingly, data vendors and service providers are working to entrench themselves with SMB digital marketing channels, as several industry leaders noted at Leading in Local: SMB Digital Marketing in New Orleans Sept. 23.
For SMBs, “it is not about size, it is about sophistication,” …

Conferences, Online/Interactive, SMB Digital Marketing, SMBs »

[23 Sep 2014 | One Comment | ]

“Not all data is created equal, but almost anything can be helpful,” said Acxiom CEO and President Scott Howe, who keynoted at BIA/Kelsey’s Leading in Local: SMB Digital Marketing in New Orleans Sept. 23. Now they can choose among connection speed, day part, geotarget, behavioral — or ideally, a multi-variable segment. If they can mix …

Conferences, SMB Digital Marketing »

[22 Sep 2014 | No Comment | ]

Transformation is different from change, and has major implications on a company’s fabric, said former Hibu (YellowBook) CTO Gary Shaw, who now heads consultancy Houstonian Partners. Shaw was speaking at BIA/Kelsey’s Leading in Local: SMB Digital Marketing conference in New Orleans Sept. 22.
“Transformation is powerful if you can do it,” said Shaw. “The key to …

Conferences, SMB Digital Marketing »

[22 Sep 2014 | No Comment | ]

In true disruptive technology style, YPG is separating digital sales from print sales to allow the company to grow overall even as print continues to decline, noted YPG CEO Julien Billot, during a keynote at Leading in Local: SMB Digital Marketing in New Orleans Sept. 22.
Billot noted that YPG has been leaking revenues, with revenues …

Conferences, Online/Interactive, SMB Digital Marketing »

[11 Sep 2014 | No Comment | ]

Fifty plus industry leaders will grace the stage at Leading in Local: SMB Digital Marketing Sept. 22-24 in New Orleans. We’re looking forward to a great show. Want to do some research before the event? Here’s some recent BIA/Kelsey blog coverage of the featured speakers (Click on the hyperlinks).
Acxiom: Scott Howe, CEO (Keynote, Day 2)
Alignable: …

Coupons/Deals, Marketing Technology, SMBs »

[10 Sep 2014 | One Comment | ]

Deals and coupons remain anchors for local business promotion. But they can now be customized based on customer behavior and better marketing automation tools.
Signpost is eager to leverage these developments. While the 200 person company launched in 2011 as a “Deals Scout” and promotions manager — initially supporting Google Offers and others — it has …

Devices, Marketing Technology, Mobile, Smartphones »

[9 Sep 2014 | No Comment | ]

A lot of us were glued to our screens today to watch or catch the feeds on the Apple announcements re iPhone 6, iPhone 6 Plus, Apple Pay and Apple Watch. (To me, the best coverage was on Re/code). What will the new announcements mean to our local ecosystem? To date, Apple’s focus on local …

Marketing Technology, Social »

[9 Sep 2014 | One Comment | ]

What should SMB retailers do to level the playing field with larger regional and national retailers? There are no easy answers, but they should really focus on mobile and geo location targeting, says Wanderful Media COO Doug Kilponen. Search has major limitations for them.
“In the old days, you could create free traffic from Google and …

Online/Interactive, Social, Verticals »

[8 Sep 2014 | No Comment | ]

One idea we’ve kicked around for a while is that merchants can generate business tips and customer referrals for neighboring merchants in a strip mall, or down the street. Why shouldn’t the cooking store people refer customers to the gourmet grocery? Or the hardware store people refer customers to plant nursery? At least, they can …

Conferences, lead generation, Mobile, SMB Digital Marketing »

[8 Sep 2014 | No Comment | ]

BIA/Kelsey launched Future Stars several years ago, with the idea of highlighting startup companies in the local space that needed a little boost to hit the big time. Future Stars get to participate in Future Stars Alley at our events; receive reviews from expert judges; and qualify for some stage time.
A great group of Future …

Marketing Technology, Mobile »

[4 Sep 2014 | One Comment | ]

Consumer data giant Acxiom is moving downstream with a self-serve leads products tailored to SMBs. The new SMB product, “MyAcxiomPartner,” allows SMBs to develop customer lists on a hyperlocal basis, using either addresses or polygon mapping.
The effort is part of Acxiom’s “Audience Operating System,” a consumer data campaign management tool that has been developed …

SMBs, Social, Verticals »

[3 Sep 2014 | One Comment | ]

Almost two years ago, IAC was in a tough situation. It had a leading services referral business in ServiceMagic, whose main rival was Angie’s List, the paid subscription service. But the service wasn’t growing; had relatively low brand awareness; and seemed to be in danger of getting bypassed by a new crop of social …

Conferences, SMB Digital Marketing »

[28 Aug 2014 | No Comment | ]

The lineup for our SMB Digital Marketing event in rockin’ New Orleans has got to be considered one of our strongest ever.
We’ve just confirmed our 40th hand picked speakers for the event, which takes place Sept. 22-24 in New Orleans.
In addition to SMB leaders who have previously announced (i.e. from Google, Facebook, Sprint, …

Mobile, Social »

[26 Aug 2014 | No Comment | ]

“Uber-ification” has been extended to many local segments, including hotels, restaurant reservations and promotions. How about roadside assistance?
Asserting that AAA and other roadside assistance services have outdated economic models and technology, local media and commerce vet Chris Spanos (AOL, Repair.com and Seniorchecked.com ) is leading a team launching Urgent.ly. The Washington D.C.- area company, which …

Ad Sales, Online/Interactive, Sales Best Practices »

[25 Aug 2014 | One Comment | ]

BIA/Kelsey announced today that veteran sales leader Stacey Sedbrook has been named VP of Strategic Sales Consulting. Below is an interview with Sedbrook that reveals some of her topline thinking.

Q. Sales force transformation is a buzz phrase that a lot of companies have seized on. What does it mean to you?
A: It is a …

Coupons/Deals, Online/Interactive, Verticals »

[18 Aug 2014 | No Comment | ]

Loyalty programs offering cash back or other rewards make a lot of sense for merchants – until it is 7:30 pm on Friday, and the loyalty program is still giving 20 percent back even though it is prime time for the restaurant. Mogl, the San Diego-based loyalty firm now working with over 1,000 restaurants …

Mergers & Acquisitions, Verticals »

[6 Aug 2014 | No Comment | ]

In a move that shows a deep commitment to the future of classified/vertical advertising, Gannett has announced it will buy out its newspaper partners in Cars.com and take sole possession of the #2 car site (which trails only Cox’s AutoTrader in the online auto marketplace.)
It will pay heartily to do so, …

Coupons/Deals, Mobile »

[30 Jul 2014 | No Comment | ]

Gift cards have been growing astronomically and now make up an industry nearing $100 billion in revenues. You’ll see racks of cards for national brands and retailers everywhere, from Safeway to Bed, Bath & Beyond.
But can local merchants get in the loop? We’ve seen gift card activity increase in travel, spa & salon and …