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BIA/Kelsey NATIONAL, Conferences »

[5 Mar 2015 | No Comment | ]

Chief Marketing Officers will become “Chief Location Officers” if Where2GetIt CEO Manish Patel has any say about it. Patel is a featured speaker at BIA/Kelsey National in Dallas March 25-27 appearing on a platform leaders panel with Netsertive’s Brendan Morrissey, Yext’s Christian Ward and LocalBizNow’s Todd Webber.
Brands have made a lot of progress in localizing …

Funding, Online/Interactive, SMBs »

[3 Mar 2015 | No Comment | ]

Booker Software announced today that it has raised $35 Million, which it will use to invest in sales and marketing capabilities and in developing vertical-specific products that “drive more value to merchants,” said CEO Josh McCarter, in a discussion with BIA/Kelsey.
McCarter noted that 9,000 locations are under contract and over 60,000 business users. These are …

BIA/Kelsey NATIONAL, Conferences »

[2 Mar 2015 | No Comment | ]

The BIA/Kelsey NATIONAL show is now fully in place, with 56 speakers set to define the cutting edge in national brands and local marketing. The show takes place March 25-27 at The Dallas Westin. Just added to the program: Internet visionary Mitch Golub, who leaves Cars.com today after successfully developing it into a $1.8 Billion …

Coupons/Deals, E-Commerce, Mobile Payments »

[27 Feb 2015 | No Comment | ]

BIA/Kelsey is out with my new paper on the status of card-linked offers, which is based on detailed discussions with 14 leaders of the card linking ecosystem, including credit card firms, tech vendors, payment processors, publishers and merchants. Most of the respondents are members of The CardLinx Association. Card-linked offers are promotions based on transactions …

Coupons/Deals, E-Commerce, Facebook, Online/Interactive, Social »

[27 Feb 2015 | No Comment | ]

Facebook isn’t often thought of in terms of “commerce,” a la retailers such as Amazon or financial institutions such as American Express, but it makes a strong case for itself as a company that “unlocks” commerce. Speaking at The CardLinx Association’s Mobile conference in San Mateo on Feb. 24, Facebook Head of Payments and Commerce …

Classifieds, Facebook »

[13 Feb 2015 | No Comment | ]

Craigslist has outlasted its challengers, and remains the platform to beat for classifieds, or “things to sell” marketplaces. eBay, similarly, remains a leader for the sale of goods – although most are not geographically oriented. Amazon is also active in that space.
Can Facebook, with its huge volume and trust networks, cut into their business? It …

Mergers & Acquisitions, Verticals »

[11 Feb 2015 | No Comment | ]

Yelp is acquiring Eat24, the online delivery and pickup service that competes with GrubHub, Delivery.com and other national and regional players for order-taking, food search and discovery. The service is being acquired for the equivalent of $134 million ($75 million in cash and 1.4 million Class A shares).
Eat24 currently provides menus, order-taking and tracking services …

BIA/Kelsey NATIONAL, Conferences »

[3 Feb 2015 | One Comment | ]

The program for BIA/Kelsey National is building quickly, with many great new speakers, as well as a slew of conference “extras.” Taking place March 25-27 in Dallas, BIA/Kelsey National breaks new ground in the local ecosystem, exploring key trends and opportunities in local for national brands. BIA/Kelsey forecasts that national brands will spend $68 billion …

Mobile, Verticals, Yellow Pages »

[21 Jan 2015 | One Comment | ]

A sea change in home repair habits is occurring, as consumer segments begin to shift from Do It Yourself to Do it For Me models where people are seeking professionals to do everything from changing light bulbs to building decks. As Home Depot Silicon Valley head Anthony Roddio noted at our ILM 2014 event in …

BIA/Kelsey NATIONAL, Conferences, Facebook, Leading in Local: The National Impact, SMBs »

[21 Jan 2015 | No Comment | ]

It’s here! We have just announced the agenda for BIA/Kelsey NATIONAL. which takes place March 25-27 in Dallas.
The NATIONAL theme is especially important this year. Local technology and services have reached a level where they have fostered major relationships with national brands and retailers. At IAB’s Annual Leadership Meeting last year, we noted a poll …

BIA/Kelsey NATIONAL, Conferences »

[30 Dec 2014 | One Comment | ]

Advertising expert Gregg Stewart is the CEO of Third Act Marketing and co-chair of BIA/Kelsey’s National event March 25-27 in Dallas. He has specialized in localizing national brands since 1985 and has previously served in leadership capacities at Wahlstrom, TMP and 15 Miles. Some of the brands he has advised include FedEx, GE, Hilton Hotels, …

BIA/Kelsey NEXT, Conferences, Online/Interactive »

[5 Dec 2014 | No Comment | ]

As GoDaddy reportedly prepares for a $4.5 Billion IPO, the company has increasingly focused on leveraging and upselling its 12 million worldwide members with a set of comprehensive solutions. At BIA/Kelsey’s Leading in Local: Interactive Local Media event at San Francisco Airport, SVP Raj Mukherjee noted that the company is delivering on a new vision …

BIA/Kelsey NEXT, Conferences, Online/Interactive, SMBs »

[5 Dec 2014 | No Comment | ]

Marketers have lots of disparate information about the consumers they are targeting, but if they don’t put it together in a consumer friendly way, it quickly becomes an off-putting “Creepy Valley of Local Marketing” that is counter productive, said Salesforce VP Randy Wootton in a keynote address at BIA/Kelsey’s Interactive Local Media event at San …

BIA/Kelsey NEXT, Conferences, Online/Interactive, SMBs, Verticals »

[3 Dec 2014 | One Comment | ]

Home improvement services is a wild new frontier that has just scratched the tip of its potential, according to segment leaders at BIA/Kelsey’s Leading in Local: Interactive Local Media event at San Francisco Airport.
“ServiceMagic/Home Advisor is (only) a couple of hundred million dollars. Angie’s has never made a profit. The market is ripe but no …

BIA/Kelsey NEXT, Conferences, Mobile, Yellow Pages, Internet, Yellow Pages, Print »

[3 Dec 2014 | No Comment | ]

YP is “not your grandmother’s Yellow Pages company” and is poised for real growth as the second largest mobile search ad company in the U.S. behind Google, said YP CMO Allison Checchi during a keynote address at Leading in Local: Interactive Local Media at San Francisco Airport.
Checchi noted that the company pulled in more than …

E-Commerce, Shopping, offline »

[2 Dec 2014 | No Comment | ]

The big online retailers such as Amazon, eBay, Groupon and WalMart have been focusing on developing same day delivery channels. Same day delivery is an effort that that may not only boost their edge over other retailers, but also add new anchor channels such as groceries, and also boost impulse sales.
We’ve also seen other players …

Verticals »

[25 Nov 2014 | 2 Comments | ]

After months of rumors, Amazon has entered the increasingly crowded service pro referral space with a beta test in nine markets. According to a dedicated web site for the launch, service pros will pay Amazon 20 percent for services that cost $1000 or less, and 15 percent above that amount, as well as monthly subscription …

BIA/Kelsey NEXT, Conferences, Coupons/Deals »

[23 Nov 2014 | No Comment | ]

Will card-linked offers supplement coupons and advertising for national and local merchants and services? Will financial institutions such as banks and credit card companies take advantage of their access to card data to become major players in ecommerce and media as well? And will cash back remain the primary driver of the card-linked offer space?
These …

BIA/Kelsey NEXT, Conferences, Mobile, Online/Interactive, Verticals »

[20 Nov 2014 | No Comment | ]

Angie’s List, which has recently seen a deterioration in its stock as investors have lost confidence in its ability to grow its premium subscription and ad model, has announced that it has gone Mobile First. The changeover is significant because the company, which has nearly three million users, has continued to support a wide variety …

BIA/Kelsey NEXT, Conferences, Online/Interactive »

[13 Nov 2014 | One Comment | ]

The end of the year usually means a few things to us: the holidays; our annual predictions; and Leading in Local: Interactive Local Media, the industry’s flagship event.
This year’s event is especially hot — a 2 1/2 day extravaganza taking place Dec. 3-5 in San Francisco. More than 50 speakers have been recruited by the …