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Coupons/Deals »

[23 Apr 2014 | No Comment | ]

Card Linked Offers (CLOs) represent a potentially rich opportunity for online and mobile promotions and loyalty. But a lot of work needs to be done before the segment gets seriously underway.
Speaking at the inaugural conference of the CardlinX Association April 7 in Las Vegas, Microsoft GM of Local Advertising …

lead generation, Listings Providers, Local »

[23 Apr 2014 | No Comment | ]

The “Big Data” revolution has hit every strata of the economy, providing insights into users and customers for everything from B2B materials to entertainment and travel.
But what’s the impact of Big Data on marketing to small businesses? The use of Big Data is very important, and highly applicable to SMBs, suggests Radius VP …

Classifieds, E-Commerce, Social »

[22 Apr 2014 | No Comment | ]

image: Crowdsourcing.org
eBay generally focuses on helping things get sold. But it has never had a “wanted” section. Now it has tipped its toes into “wanted” via a new partnership between eBay Classifieds and Rewarder.
Rewarder, a San Francisco-based expert network, was founded two years ago by former Intuit/StepUp executive Kendall Fargo and backed by Granite Ventures. …

Ad Sales, Hyper-Local »

[21 Apr 2014 | No Comment | ]

Local B2B news sites always make sense to us. But they have largely been an exercise in frustration, with a lot of money being thrown at them to build local journalism and sales teams. Back in the late 1990s, sites such as Localbusiness.com ran through millions of dollars in an effort to quickly launch and …

Conferences, Leading in Local: The National Impact »

[17 Apr 2014 | No Comment | ]

The Finalists for BIA/Kelsey’s GOLOCAL Awards have been announced. The winner of the final stage will be announced at LEADING IN LOCAL: The National Impact during a special session on May 8 highlighting finalists.(The conference runs May 7-9 and takes place in Atlanta).
The Awards were the result of a brainstorm with our friends at Balihoo, …

Conferences, Leading in Local: The National Impact, Verticals »

[9 Apr 2014 | No Comment | ]

The spanking new program is set for Leading in Local: The National Impact, which is May 7-9 in Atlanta.
We’ve put together a great list of 55 hand-picked speakers – all centered on what’s really happening in local with a special, unprecedented eye on the all important franchise and brand customer — plus a unique tour …

Coupons/Deals, E-Commerce, Financial Results, Mobile, Verticals »

[4 Apr 2014 | One Comment | ]

All eyes are on “local” this morning on Wall Street, with GrubHub‘s IPO off to a great start. The company has placed 7.4 million shares priced at $26, or $192.4 million. The shares closed at $34.
We’ve been watching GrubHub’s IPO with real interest. The Chicago-based online take out ordering company — which merged last August …

Online/Interactive, SEO, SMB Digital Marketing, SMBs »

[2 Apr 2014 | No Comment | ]

ReachLocal today announced the appointment of longtime B2B and information services leader Sharon Rowlands as CEO, replacing interim CEO David Carlick, who remains chairman; and founding CEO Zorik Gordon, who left in December 2013 and is pursuing his vision for ClubLocal, a consumer-facing home service that has been spun off by ReachLocal. Groupon is among …

Ad Sales, National, Leading in Local: The National Impact, Online/Interactive, SEM »

[25 Mar 2014 | No Comment | ]

National brands, franchises and multi-location outlets often lose business by only providing standard name/address/phone number information, instead of focusing more on discovery search, says Local Market Launch CMO Gideon Rubin. “Name, address, phone information only represents 15 percent of searches. If you know ‘Subway,’ you can look it up,” he says.
But …

Brand Marketing, Conferences, Coupons/Deals, Display Advertising, Leading in Local: The National Impact, Mobile, Social, Verticals »

[18 Mar 2014 | No Comment | ]

BIA/Kelsey, forecasting $52.9 Billion in national local spending by 2017, has unveiled its new Leading in Local: The National Impact conference, which will take place in Atlanta May 7-9.
The 2.5 Day event is expected to be the largest gathering of national brands and local marketing players that has ever taken place. Brands, franchises, multi-location stores …

Hyper-Local »

[13 Mar 2014 | One Comment | ]

Chris Jennewein
The layoffs at Patch have been met around the industry as the latest sign that hyperlocal can’t work because of the difficulties in scaling content and ad sales locally while attracting a reasonable quorum of local readers. Hale Global, the new owners at Patch, don’t believe it. And neither do the hundreds of people …

Conferences, SMBs »

[5 Mar 2014 | No Comment | ]

Local marketing has increasingly been about non-advertising channels, including Web sites, reputation management, social media, prepaid promotions and big data analytics. In recent months, much of our attention has been on the leveraging of card payment information before, during and after transactions — especially for promotions and analytics.
Card-linked offers and transaction marketing will only get …

Conferences, Mobile »

[25 Feb 2014 | No Comment | ]

The impact of data on local marketing was Topic #1 during Street Fight’s Local Data Summit today in Denver. Speakers addressed the wide range of data issues that have begun to enhance local marketing and shift local marketing — and even diminish the spending and influence of marketing.
Mobile is the real driver of the new …

Ad Sales »

[18 Feb 2014 | No Comment | ]

Localizing ad campaigns via geo targeting and local sales is increasingly important. At BIA/Kelsey, of course, the importance of localization for digital ad sales is an article of faith.
Local Sales are not, however, part of the “A” list of impactful issues for media executives. In a poll of media executives attending Operative‘s Op/Ed 2014 event …

E-Commerce, Mobile, Online/Interactive, SMBs »

[18 Feb 2014 | No Comment | ]

Small business marketing management and back office operations haven’t had much cross over. Perhaps Intuit has worked to marry them together; so have Microsoft and Web.com. Until recently, that was the extent of it.
Now we’re seeing a new batch of companies volunteering to work with SMBs as both marketing helpers and business managers. The rise …

Conferences, Facebook, Online/Interactive, Social »

[11 Feb 2014 | No Comment | ]

Native advertising — the insertion of contextually relevant advertising amidst other content — is viewed with suspicion by much of the ad community, which sees it as unscaleable, and perhaps the opposite of its drive towards programmatic (automated) sales.
During the Summary Panel today at the IAB’s Annual Leadership Meeting in Palm Desert, one hypothesis by …

Online/Interactive »

[10 Feb 2014 | No Comment | ]

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Digital change comes as much from inside the marketing organization as from end users, noted two leading CMOs, who were interviewed at the IAB’s Annual Leadership Meeting today in Palm Desert. The CMOs were Wells Fargo‘s Jamie Moldafsky and Adobe‘s Ann Lewnes.
Moldafsky said that the key to digitizing the staid Well Fargo culture and the …

Conferences, Online/Interactive, Radio, Traditional Media »

[10 Feb 2014 | No Comment | ]

Clear Channel Entertainment CEO Bob Pittman, speaking today at IAB’s Annual Leadership Meeting in Palm Desert, said that radio has been able to leverage its undiminished strength with digital providing a new channel and new listeners for the medium.
Pittman, a legendary industry figure who was one of the early leaders at MTV and then a …

E-Commerce, Online/Interactive, Shopping, offline, Shopping, online »

[10 Feb 2014 | No Comment | ]

WalMart Global eCommerce CEO Neil Ashe told 1000+ digital marketing pros at the IAB’s Annual Leadership Meeting in Palm Desert that their responsibility is to fully integrate their efforts throughout the organization.
Ashe, who formerly ran CBS Interactive, said top company execs have got to get away from the notion that the CIO is the only …

Conferences, Leading in Local: The National Impact, SEM, Verticals »

[6 Feb 2014 | No Comment | ]

We’ve been tracking the transition of automotive marketing to digital for ten years or more, but have just recently seen major pickup at local dealers. There has been a definite lag at the dealer level compared to the car manufacturers.
Most local dealer efforts have relied on third party subscriptions with AutoTrader.com, Cars.com and others to …