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Conferences, Leading in Local: The National Impact, Verticals »

[9 Apr 2014 | No Comment | ]

The spanking new program is set for Leading in Local: The National Impact, which is May 7-9 in Atlanta.
We’ve put together a great list of 55 hand-picked speakers – all centered on what’s really happening in local with a special, unprecedented eye on the all important franchise and brand customer — plus a unique tour …

Coupons/Deals, E-Commerce, Financial Results, Mobile, Verticals »

[4 Apr 2014 | No Comment | ]

All eyes are on “local” this morning on Wall Street, with GrubHub‘s IPO off to a great start. The company has placed 7.4 million shares priced at $26, or $192.4 million. The shares closed at $34.
We’ve been watching GrubHub’s IPO with real interest. The Chicago-based online take out ordering company — which merged last August …

Online/Interactive, SEO, SMB Digital Marketing, SMBs »

[2 Apr 2014 | No Comment | ]

ReachLocal today announced the appointment of longtime B2B and information services leader Sharon Rowlands as CEO, replacing interim CEO David Carlick, who remains chairman; and founding CEO Zorik Gordon, who left in December 2013 and is pursuing his vision for ClubLocal, a consumer-facing home service that has been spun off by ReachLocal. Groupon is among …

Ad Sales, National, Leading in Local: The National Impact, Online/Interactive, SEM »

[25 Mar 2014 | No Comment | ]

National brands, franchises and multi-location outlets often lose business by only providing standard name/address/phone number information, instead of focusing more on discovery search, says Local Market Launch CMO Gideon Rubin. “Name, address, phone information only represents 15 percent of searches. If you know ‘Subway,’ you can look it up,” he says.
But …

Brand Marketing, Conferences, Coupons/Deals, Display Advertising, Leading in Local: The National Impact, Mobile, Social, Verticals »

[18 Mar 2014 | No Comment | ]

BIA/Kelsey, forecasting $52.9 Billion in national local spending by 2017, has unveiled its new Leading in Local: The National Impact conference, which will take place in Atlanta May 7-9.
The 2.5 Day event is expected to be the largest gathering of national brands and local marketing players that has ever taken place. Brands, franchises, multi-location stores …

Hyper-Local »

[13 Mar 2014 | One Comment | ]

Chris Jennewein
The layoffs at Patch have been met around the industry as the latest sign that hyperlocal can’t work because of the difficulties in scaling content and ad sales locally while attracting a reasonable quorum of local readers. Hale Global, the new owners at Patch, don’t believe it. And neither do the hundreds of people …

Conferences, SMBs »

[5 Mar 2014 | One Comment | ]

Local marketing has increasingly been about non-advertising channels, including Web sites, reputation management, social media, prepaid promotions and big data analytics. In recent months, much of our attention has been on the leveraging of card payment information before, during and after transactions — especially for promotions and analytics.
Card-linked offers and transaction marketing will only get …

Conferences, Mobile »

[25 Feb 2014 | No Comment | ]

The impact of data on local marketing was Topic #1 during Street Fight’s Local Data Summit today in Denver. Speakers addressed the wide range of data issues that have begun to enhance local marketing and shift local marketing — and even diminish the spending and influence of marketing.
Mobile is the real driver of the new …

Ad Sales »

[18 Feb 2014 | No Comment | ]

Localizing ad campaigns via geo targeting and local sales is increasingly important. At BIA/Kelsey, of course, the importance of localization for digital ad sales is an article of faith.
Local Sales are not, however, part of the “A” list of impactful issues for media executives. In a poll of media executives attending Operative‘s Op/Ed 2014 event …

E-Commerce, Mobile, Online/Interactive, SMBs »

[18 Feb 2014 | No Comment | ]

Small business marketing management and back office operations haven’t had much cross over. Perhaps Intuit has worked to marry them together; so have Microsoft and Web.com. Until recently, that was the extent of it.
Now we’re seeing a new batch of companies volunteering to work with SMBs as both marketing helpers and business managers. The rise …

Conferences, Facebook, Online/Interactive, Social »

[11 Feb 2014 | No Comment | ]

Native advertising — the insertion of contextually relevant advertising amidst other content — is viewed with suspicion by much of the ad community, which sees it as unscaleable, and perhaps the opposite of its drive towards programmatic (automated) sales.
During the Summary Panel today at the IAB’s Annual Leadership Meeting in Palm Desert, one hypothesis by …

Online/Interactive »

[10 Feb 2014 | No Comment | ]

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Digital change comes as much from inside the marketing organization as from end users, noted two leading CMOs, who were interviewed at the IAB’s Annual Leadership Meeting today in Palm Desert. The CMOs were Wells Fargo‘s Jamie Moldafsky and Adobe‘s Ann Lewnes.
Moldafsky said that the key to digitizing the staid Well Fargo culture and the …

Conferences, Online/Interactive, Radio, Traditional Media »

[10 Feb 2014 | No Comment | ]

Clear Channel Entertainment CEO Bob Pittman, speaking today at IAB’s Annual Leadership Meeting in Palm Desert, said that radio has been able to leverage its undiminished strength with digital providing a new channel and new listeners for the medium.
Pittman, a legendary industry figure who was one of the early leaders at MTV and then a …

E-Commerce, Online/Interactive, Shopping, offline, Shopping, online »

[10 Feb 2014 | No Comment | ]

WalMart Global eCommerce CEO Neil Ashe told 1000+ digital marketing pros at the IAB’s Annual Leadership Meeting in Palm Desert that their responsibility is to fully integrate their efforts throughout the organization.
Ashe, who formerly ran CBS Interactive, said top company execs have got to get away from the notion that the CIO is the only …

Conferences, Leading in Local: The National Impact, SEM, Verticals »

[6 Feb 2014 | No Comment | ]

We’ve been tracking the transition of automotive marketing to digital for ten years or more, but have just recently seen major pickup at local dealers. There has been a definite lag at the dealer level compared to the car manufacturers.
Most local dealer efforts have relied on third party subscriptions with AutoTrader.com, Cars.com and others to …

Conferences, SMBs »

[4 Feb 2014 | No Comment | ]

When a new leader is announced for the giant oceanliners in technology, we tend to sift through the tea leaves to see what kind of insights, perspective and focus they will bring via SMBs and local. Yahoo‘s Marissa Mayer, for instance, ran local for Google. AOL’s Tim Armstrong launched Patch as a private investment. Their …

Online/Interactive, Verticals »

[13 Jan 2014 | One Comment | ]

What does a newspaper company do when it loses its affiliation with a major vertical brand? That was the question for The San Jose Mercury News and some of the other Digital First Media papers on New Years Day, when the company’s partnership with Cars.com ended.
The Digital First newspapers knew that most car dealers wouldn’t …

Coupons/Deals »

[10 Jan 2014 | No Comment | ]

Living Social CEO and co-founder Tim O’Shaughnessy announced today on the company blog that he is stepping down. He will stay until a new CEO is found and installed — a process that he “hopes” will be completed during the first half of 2014. O’Shaughnessy previously worked at AOL, and transformed Living Social from its …

Funding, Online/Interactive, SMBs »

[9 Jan 2014 | No Comment | ]

Watch out Dun & Bradstreet. Radius Intelligence is coming.
Radius, a five year old, San Francisco-based firm formerly known as FWIX, is gunning for D&B’s SMB data business by scraping the Web for insights into how users find and engage SMBs, and then providing leads for them. Today, Radius announced that it has raised $13 Million …

Mobile, SEO, SMBs, Social »

[6 Jan 2014 | No Comment | ]

One of the hottest trends in local marketing is “National Local,” which accounted for 32.1 percent or $42.5 billion of the $132.5 billion spent on local media advertising in 2012. BIA/Kelsey projects that national’s share of local ad spending is expected to grow to nearly $51 billion by 2017. While sometimes obscuring “local local” marketing …