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[28 Jan 2015 | No Comment | ]

Apple has taken the crown for most profitable company in history. BIA/Kelsey Sr. Dir. of Industry Strategy & Insight Abid Chaudhry reminds us that of the 20 most profitable quarters of all time, fifteen were oil companies… the remaining five were all Apple.
Its monster Q1 was the lead off topic in an analyst roundtable today …

Mobile, Video Posts »

[26 Jan 2015 | No Comment | ]

Search strategies continue to shift as more and more activity comes through the mobile front door. Google launched Enhanced Campaigns to tackle that reality, while Google Now is a play at push-based content.
In a presentation last week, I went through these and other factors that define the current state of mobile search. This includes trend analysis, …

Conferences, Leading in Local: Interactive Local Media, Mobile, Mobile Payments, Online/Interactive, Video Posts »

[22 Jan 2015 | No Comment | ]

Mobile payments won’t take over the universe in 2015, as the tech media would have you believe. But it will have a noticeable impact on our favorite new topic: On demand local services (ODLS), a la Uber.
That’s where mobile payments’ physical barriers (i.e. point of sale compatibility) don’t exist. Think of it like in-app payments …

Conference Video, Conferences, Leading in Local: Interactive Local Media, Mobile, ODLS, Online/Interactive, Video Posts »

[21 Jan 2015 | No Comment | ]

On demand local services (ODLS) a la Uber will not only bring buyer and seller together with leaner unit economics, but could also transform the way local services are marketed and fulfilled. This was the theme of a session we held at last month’s ILM conference (video below).
In part two of the series, we interviewed …

Mobile, Mobile Payments »

[20 Jan 2015 | One Comment | ]

We continue to see a shift from active search to passive discovery as smartphone usage itself grows. That’s especially true with local search, given that portability, location awareness and use case are more conducive to push-based content.
The ways in which this overall concept continue to evolve (and implications for advertisers) was the theme of a …

Conferences, Leading in Local: The National Impact, Mobile, SMBs »

[20 Jan 2015 | No Comment | ]

In local media and advertising, “National” is increasingly where it’s at. Though paradoxical in a semantic sense, it stands to reason if you consider the deeper pockets and more technologically adaptive nature of national brands, compared to SMBs.
This is especially true for multi-location businesses such as chain restaurants or retail. Though they’re national in scale, …

Conference Video, Mobile, ODLS, Video Posts »

[6 Jan 2015 | No Comment | ]

The innovation we’ve seen with Uber, Airbnb and a few other standouts of the “sharing economy” are about to take over every local vertical. This was according to Urgent.ly CEO and local media veteran Chris Spanos at BIA/Kelsey’s ILM conference last month (video below).
This “ODLS” area is not only the darling of tech media, VCs and …

Forecasts, Mobile, ODLS »

[5 Jan 2015 | No Comment | ]

Like we do every year, BIA/Kelsey analysts huddle to formulate predictions for the coming year in respective areas of domain expertise.  Last month, we released a report that highlights picks across these coverage areas.
For more color on the predictions that pertain to mobile, below is the “director’s cut.” These are areas I’ve been watching, and where I …

Conferences, Leading in Local: Interactive Local Media, Mobile, ODLS »

[11 Dec 2014 | No Comment | ]

Apple Pay won’t have the near term transformative effect on proximity payments that everyone seems to think.  It will get there eventually, as “chicken & egg” hardware compatibility issues work themselves out in 2015. In the meantime, in-app payments will be where Apple Pay shines.
As opposed to in-app payments for virtual goods like app upgrades, …

Call Monetization, Mobile »

[10 Dec 2014 | No Comment | ]

One of the underlying technologies driving the exploding call monetization space is speech to text processing. I keep telling people that the opportunity will only grow as speech recognition technologies themselves do. And voice processing is an area that’s young and naturally improves over time.
Towards that end, Ifbyphone announced a partnership with speech automation specialist …

Conferences, E-Commerce, Leading in Local: Interactive Local Media, Online/Interactive »

[9 Dec 2014 | One Comment | ]

 
Amazon has been one of the biggest business phenomena of our time. At ILM 2014, Brad Stone, author of The Everything Store: Jeff Bezos and the Age of Amazon, unpacked the company’s unlikely navigation of the dot com boom, all the way up to its current work with mobile, fulfillment and yes, drones.
As a former …

Conferences, Google, Leading in Local: Interactive Local Media, SMBs »

[4 Dec 2014 | One Comment | ]

 
Channel Sales (partnerships with local resellers of AdWords) is one of Google’s fastest growing divisions. That’s according to Global Channel Sales Director Todd Rowe who was interviewed along with an executive entourage in a Google mega-panel at ILM ’14 today.
James Croom, Google My Business Senior Product Marketing Manager, Google
Max Frause, Global Business Lead, Google Shopping, …

Conference Video, Conferences, Forecasts, Location Targeting, Mobile, SMB Digital Marketing, SMBs, Video Posts »

[19 Nov 2014 | One Comment | ]

32 percent of mobile ad spend in the U.S. is from location targeted campaigns, according to BIA/Kelsey forecast data. But a question that keep coming up is how much of that is from SMBs, as opposed to national companies (brands, agencies, etc.), that do location targeted mobile advertising?
We examined this question at our September SMB …

Conferences, Mobile, SMB Digital Marketing, SMBs, Video Posts »

[17 Nov 2014 | No Comment | ]

Big Data is becoming democratized. That was an underlying theme at our SMB Digital Marketing conference. We discussed this in an on-site analyst roundtable posted last month.
To continue that discussion, we put together a highlight reel of conference Keynoters and their biggest conference takeaways when we were able to tackle them back stage.
“Increasingly, data [for] …

Conferences, Leading in Local: Interactive Local Media »

[13 Nov 2014 | No Comment | ]

Marketing automation is a key topic in local advertising these days, as lots of tools previously reserved for large advertisers are becoming “democratized.” This is parallels the down market shift happening with big data, an underlying theme at our September SMB Digital Marketing show.
BIA/Kelsey analyst Abid Chaudhry will continue this discussion at our next conference …

Conference Video, Mobile, Video Posts »

[7 Nov 2014 | No Comment | ]

Casting a wide net: that’s one good way to get over mobile payments’ famous “chicken and egg” adoption hump. This comes down to platform ubiquity and compatibility, according to PayPal head of Retail Operations Raja Chakravorti, whom we interviewed at our SMB conference (video below).
Paypal has done just that by taking a platform agnostic approach …

Mobile, Mobile Payments, ODLS »

[6 Nov 2014 | No Comment | ]

We’ve made no secret about bearish attitudes toward Apple Pay; owing mostly to user acclimation and POS implementation challenges. It requires network effect to gain the scale necessary for any two-sided marketplace to work. It’s a classic local chicken & egg challenge.
But most of the variables we’ve examined are for Apple Pay’s use with offline …

Call Monetization, Mobile »

[29 Oct 2014 | No Comment | ]

BIA/Kelsey projects phone leads driven by mobile search to reach 72 billion annually by 2018. Our Local Commerce Monitor meanwhile pegs phone calls as the most valuable form of customer lead. That’s especially true in high value verticals like professional services.
These factors are all coming together to make the phone call “the new click”. This …

Conference Video, Mobile, Video Posts »

[28 Oct 2014 | 2 Comments | ]

Location based ad targeting, when done right, can achieve 2x-3x greater performance according to Verve Mobile president and GM Tom Kenney. We interviewed Tom and YP’s VP of Digital Jeff Federman during our SMB Digital Marketing show last month (video below).
But what do we mean by “location based ad targeting?” The term is thrown around …

Mobile »

[28 Oct 2014 | No Comment | ]

U.S. mobile ad revenues will grow from $13.25B this year to $41.63B by 2019. That’s according to BIA/Kelsey’s Local Media Forecast.  The overall forecast is broken down into media such as Online, television, and YP.  Today I’m highlighting the mobile piece.
The top line figures above include search, display, SMS, video and native social (i.e. FB news feed …