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[30 Sep 2014 | No Comment | ]

After an action packed week in New Orleans for our SMB Digital Marketing conference, the video footage is starting to roll in. The first item — embedded below — builds on an announcement made at the show from Agendize: It has launched a smart watch app for it’s flagship scheduling tool.
This comes in the wake of …

Conferences, Mobile, Online/Interactive, SMB Digital Marketing »

[23 Sep 2014 | No Comment | ]

Transparency, education, and data: Those are the three keys to selling local advertising and reducing churn, according to ReachLocal CEO Sharon Rowlands during her SMB Digital Marketing Keynote.
Reducing churn in turn is an underrated way to grow revenue, as opposed to the more trodden path of chasing new business. There’s nothing wrong with the latter, …

Conferences, Mobile, SMB Digital Marketing, Video Posts »

[17 Sep 2014 | No Comment | ]

The name of the game this week is gearing up for our big SMB Digital Marketing conference in New Orleans. I’ve been spending lots of time talking to speakers about what we’ll discuss on stage — which has mostly focused on the day 2 session: Brass Tacks: Where is Mobile Actually Working for SMBs.

As the title …

Call Monetization, Mobile »

[17 Sep 2014 | No Comment | ]

As part of our ongoing coverage of call monetization, we held webcast to further unpack our analysis and findings. You can watch the free on-demand replay (streaming slides and voiceover) here.
This comes at an opportune time, when call monetization is gaining mainstream awareness in the smartphone age. High intent calls to businesses are conducive to mobile …

Analyst Roundtables, Conferences, Mobile, SMB Digital Marketing, Video Posts »

[16 Sep 2014 | No Comment | ]

Cutting through all the Apple excitement, does Apple Pay have what it takes to finally gain the scale that other mobile payment technologies have failed to achieve? Despite Apple’s halo effect my answer is no, at least in Apple Pay’s current form.
That has a lot to do with the chicken & egg implementation challenges for …

Mobile, Smartphones »

[12 Sep 2014 | One Comment | ]

This week has been all about Apple. That’s included some decent analysis, and a whole lot of overblown adoration that “they’ve done it again.” Larger iPhone screens are great but I’m not sure they’ll fit into the skinny jean pockets of the millennial target audience.
In all seriousness as an Apple fanboy, longtime user, and industry …

Mobile »

[4 Sep 2014 | No Comment | ]

xAd just announced that it has recieved a $50 million funding round led by Institutional Venture Partners. This joins the $24 million the company has received over three rounds to date.  It continues to grow quickly, having reached profitability and healthy cash reserves.
There is a lot more to this story beyond its newsiness, which we’ll …

Analyst Roundtables, Mobile, Video Posts »

[1 Sep 2014 | No Comment | ]

What will apple announce next week? All eyes are on the tech giant as we get closer to its 9/09 press event. As we wrote last week, we’ll probably see an iPhone 6 in larger sizes. Other Rumors point to NFC and a possible smart watch..
Charles Laughin and I sat down on Friday to discuss …

Mobile »

[29 Aug 2014 | 2 Comments | ]

Apple rumor season is in full swing. The tech and media worlds are abuzz over what it will announce at its fall press conference, just slated for September 9th. All signs point to an iPhone 6, given its existing product versioning cycle. And everyone is talking about wearables.
Bigger screens are the clear indication (4.7 and …

Call Monetization, Mobile, Online/Interactive, Video Posts »

[27 Aug 2014 | No Comment | ]

Calls are the new click. That was one of the themes that emerged from the kickoff session I moderated at LeadsCon two weeks ago. As a lead form, calls were a common thread despite the range of formats being developed across the heavy hitter panel.
Pete Christothoulou, President and COO, Marchex
Don Ross, CEO, Bankrate.com
Ulises Vazquez, CEO, …

Conference Video, Video Posts »

[20 Aug 2014 | No Comment | ]

The latest in our series of video presentations covers the basics of location-based mobile advertising. This takes a 40K foot view of the trends impacting this opportune area.  For example, what’s driving the $4.5 billion spent annually on location targeted mobile ads?
Other Topics Covered:
– What usage patterns are having the most impact on location based …

Analyst Roundtables, Mobile »

[11 Aug 2014 | No Comment | ]

To bundle or not to bundle; that is the question we ask to kick off this week’s analyst roundtable. Charles Laughlin, Abid Chaudhry and I discussed that and a few other topics from our respective coverage areas. The video is embedded below.
The app bundling issue is told through Facebook’s forced migration to Messenger. The question is …

Conference Video »

[6 Aug 2014 | One Comment | ]

Autos has traditionally been a leading category in mobile — for consumer usage, ad dollars, and auto shopping apps. Cars.com (just acquired by Gannett) has been a leader, shifting focus largely to mobile in real life and in its iconic Super Bowl commercials.
The industry leading AutoTrader has likewise embraced mobile in lots of ways. At …

Analyst Roundtables, Mobile »

[1 Aug 2014 | One Comment | ]

The latest edition of BIA/Kelsey’s podcast series is brought to you by the letter Y. Yelp and YP both made notable moves this week, including earnings, product announcements and even some personnel news we uncovered. The streaming audio is embedded below.
Charles Laughlin and I discuss these items which we wrote about this week (here and …

Analyst Roundtables, Mobile »

[31 Jul 2014 | No Comment | ]

After Thinknear’s Q2 Location Score Index, it recently followed up with the Location Score Tags it promised. We discussed the principles and drivers behind Location Scoring in a podcast last month (embedded below).
The quick background on Location Scoring is to rate the accuracy of different mobile ad networks that offer location targeted ad placement. The …

Mobile »

[29 Jul 2014 | 2 Comments | ]

Yelp has just announced it’s adding video to its mobile app. In line with our prediction last year, this will involve short Vine-like videos for users to see and share local venue “ambiance” in richer ways than the previously-offered photos.
In fact, this move is meant to take some of the advantages that photos brought to …

Mobile »

[17 Jul 2014 | No Comment | ]

In all the excitement around mobile and location targeted ads, there’s rarely public discussion to actually define ad strategies and formulate tactics. The blogosphere and generalist tech media instead speak in tired jargon about how mobile is changing the world.
While riffing on this marketplace deficiency recently with xAd, we decided to do a webcast …

Mobile »

[15 Jul 2014 | No Comment | ]

The rhetoric in local media continues to evolve rapidly, particularly as mobile and big data collide. Part of that is to take the analytics we’ve come to know on the desktop and bring them to the offline world (where most commerce happens). This was a key theme at our May Atlanta conference.
Many of the mobile players …

Call Monetization, Mobile »

[10 Jul 2014 | No Comment | ]

About a month ago we released a large white paper on call monetization. This is a huge area of local media that’s been accelerated by the growth of smartphones. That’s where high-intent local search meets the telephone.
Earlier this week I spoke on a webcast to unpack this opportunity and spotlight lots of BIA/Kelsey data and …

Call Monetization, Mobile »

[3 Jul 2014 | No Comment | ]

We talk about “sleeping giants” in local media a lot. Apple is often invoked for its moves in mobile payments for offline physical goods.  Meanwhile Amazon’s innovation and installed base makes it more of an “anti-local” in shifting dollars from local offline commerce to eCommerce.
Google is another giant in local, but it already woke up around …