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Call Monetization, Mobile »

[29 Oct 2014 | No Comment | ]

BIA/Kelsey projects phone leads driven by mobile search to reach 72 billion annually by 2018. Our Local Commerce Monitor meanwhile pegs phone calls as the most valuable form of customer lead. That’s especially true in high value verticals like professional services.
These factors are all coming together to make the phone call “the new click”. This …

Conference Video, Mobile, Video Posts »

[28 Oct 2014 | No Comment | ]

Location based ad targeting, when done right, can achieve 2x-3x greater performance according to Verve Mobile president and GM Tom Kenney. We interviewed Tom and YP’s VP of Digital Jeff Federman during our SMB Digital Marketing show last month (video below).
But what do we mean by “location based ad targeting?” The term is thrown around …

Mobile »

[28 Oct 2014 | No Comment | ]

U.S. mobile ad revenues will grow from $13.25B this year to $41.63B by 2019. That’s according to BIA/Kelsey’s Local Media Forecast.  The overall forecast is broken down into media such as Online, television, and YP.  Today I’m highlighting the mobile piece.
The top line figures above include search, display, SMS, video and native social (i.e. FB news feed …

Mobile »

[23 Oct 2014 | No Comment | ]

In the age of mobile & social, its more important than ever for SMBs to get their arms around all of the chatter happening about their business. We discussed the state of affairs in local reputation and “presence management” this week with Vendasta (video below).
The opportunity is being driven by things like Yelp reviews, but …

Call Monetization, Mobile »

[22 Oct 2014 | No Comment | ]

Call analytics continues to advance in lots of ways as the phone call becomes the “new click.” The latest move comes from Marchex which last week launched Real-Time Call DNA. Today I had the chance to catch up with the company to find out more.
An extension of it’s Call DNA product, this lets advertisers visually map …

Mobile »

[21 Oct 2014 | No Comment | ]

If you’ve used Apple Maps lately, you may have noticed improvements. These are mostly subtle changes, an Apple spokesperson told me today. That’s because it’s all about the data, which of course happens in the background.
As we said at the time of Apple Maps’ 2012 launch, it’s actually a slick mapping tool… it just lacked some …

Conference Video, Conferences, SMB Digital Marketing »

[15 Oct 2014 | No Comment | ]

Local marketing has gone beyond advertising, but the industry’s success is still measured in ad dollars. This relates to our “operating system for the SMB” analysis, and was defined further at the SMB Digital Marketing Conference (video below)
In reality, advertising and related marketing technology constitute just one stack, argues BIA/Kelsey’s Rick Ducey. To measure local’s …

Conference Video, Conferences, Mobile, SMB Digital Marketing, Video Posts »

[15 Oct 2014 | No Comment | ]

Yelp’s SMB offerings can be summed up in three tiers according to BD lead Peter Curzon. We interviewed Peter on stage at our SMB Digital Marketing Conference in a session about “what works” in mobile for SMBs (video below).
The three tiers according to Curzon are:
Free Profile: Claim your profile, update your information and some limited …

Conference Video, Conferences, SMB Digital Marketing, Video Posts »

[7 Oct 2014 | One Comment | ]

The players may change but the game remains the same. That was one underlying theme the closing panel at our SMB digital marketing conference in New Orleans two weeks ago.
“This is my first SMB-focused Kelsey show in five years,” said serial local media entrepreneur Ben Saren, “and I am both shocked, but at the same …

Content marketing, Mobile »

[2 Oct 2014 | 3 Comments | ]

Content Marketing is the new black. Along with mobile marketing, it’s the media category  getting the most attention and investment these days. One question is how it’s colliding with the likewise opportune area of local media & advertising.
This is the topic of BIA/Kelsey’s latest sponsored (read: free to you) research. BIA/Kelsey continues to engage market …

Analyst Roundtables, Conference Video, Conferences, Mobile, SMB Digital Marketing, Video Posts »

[1 Oct 2014 | 2 Comments | ]

Data, social media and simplicity: These are the things driving SMB digital marketing, according to the mid-conference takeaways of this week’s Analyst roundtable.
While in New Orleans last week for the SMB Digital Marketing conference, Charles Laughlin and I grabbed a few minutes to do our standard analyst roundtable. In this case, it was in person …

Conference Video, Conferences, Mobile, SMB Digital Marketing, Video Posts »

[30 Sep 2014 | No Comment | ]

After an action packed week in New Orleans for our SMB Digital Marketing conference, the video footage is starting to roll in. The first item — embedded below — builds on an announcement made at the show from Agendize: It has launched a smart watch app for it’s flagship online scheduling tool.
This comes in the wake of …

Conferences, Mobile, Online/Interactive, SMB Digital Marketing »

[23 Sep 2014 | No Comment | ]

Transparency, education, and data: Those are the three keys to selling local advertising and reducing churn, according to ReachLocal CEO Sharon Rowlands during her SMB Digital Marketing Keynote.
Reducing churn in turn is an underrated way to grow revenue, as opposed to the more trodden path of chasing new business. There’s nothing wrong with the latter, …

Conferences, Mobile, SMB Digital Marketing, Video Posts »

[17 Sep 2014 | No Comment | ]

The name of the game this week is gearing up for our big SMB Digital Marketing conference in New Orleans. I’ve been spending lots of time talking to speakers about what we’ll discuss on stage — which has mostly focused on the day 2 session: Brass Tacks: Where is Mobile Actually Working for SMBs.

As the title …

Call Monetization, Mobile »

[17 Sep 2014 | No Comment | ]

As part of our ongoing coverage of call monetization, we held webcast to further unpack our analysis and findings. You can watch the free on-demand replay (streaming slides and voiceover) here.
This comes at an opportune time, when call monetization is gaining mainstream awareness in the smartphone age. High intent calls to businesses are conducive to mobile …

Analyst Roundtables, Conferences, Mobile, SMB Digital Marketing, Video Posts »

[16 Sep 2014 | No Comment | ]

Cutting through all the Apple excitement, does Apple Pay have what it takes to finally gain the scale that other mobile payment technologies have failed to achieve? Despite Apple’s halo effect my answer is no, at least in Apple Pay’s current form.
That has a lot to do with the chicken & egg implementation challenges for …

Mobile, Smartphones »

[12 Sep 2014 | One Comment | ]

This week has been all about Apple. That’s included some decent analysis, and a whole lot of overblown adoration that “they’ve done it again.” Larger iPhone screens are great but I’m not sure they’ll fit into the skinny jean pockets of the millennial target audience.
In all seriousness as an Apple fanboy, longtime user, and industry …

Mobile »

[4 Sep 2014 | No Comment | ]

xAd just announced that it has recieved a $50 million funding round led by Institutional Venture Partners. This joins the $24 million the company has received over three rounds to date.  It continues to grow quickly, having reached profitability and healthy cash reserves.
There is a lot more to this story beyond its newsiness, which we’ll …

Analyst Roundtables, Mobile, Video Posts »

[1 Sep 2014 | No Comment | ]

What will apple announce next week? All eyes are on the tech giant as we get closer to its 9/09 press event. As we wrote last week, we’ll probably see an iPhone 6 in larger sizes. Other Rumors point to NFC and a possible smart watch..
Charles Laughin and I sat down on Friday to discuss …

Mobile »

[29 Aug 2014 | 2 Comments | ]

Apple rumor season is in full swing. The tech and media worlds are abuzz over what it will announce at its fall press conference, just slated for September 9th. All signs point to an iPhone 6, given its existing product versioning cycle. And everyone is talking about wearables.
Bigger screens are the clear indication (4.7 and …