BIA/Kelsey Insight Paper: Social Sharing Goes Local

BIA/Kelsey Insight Paper: Social Sharing Goes Local

One of the emerging mobile use cases is sharing multimedia through social graphs. We're talking pictures over Instagram, location check-ins over Facebook, and video snaps over Snapchat. It's especially prevalent among increasingly buying-empowered millennials. The technology macro-environment is also driving…

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The Unit Economics Of On-Demand Services (Video)

The Unit Economics of On-Demand Services (Video)

One of the draws of the local on-demand economy (LODE) is how it flips the model for local commerce.  For example, by connecting buyer and seller more directly, LODE sidesteps lots of traditional margin-compressing overhead (storefront, staff, warehouse, etc.) and engenders leaner unit…

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BIA/Kelsey NOW: A Photo Essay

BIA/Kelsey NOW: A Photo Essay

In the wake of last Friday's BIA/Kelsey NOW, we're all still digesting what one attendee called a "high caliber, content-dense and forward thinking," summit. We'll have full session coverage and video to come. For now, here is a sampling of pictures…

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Unpacking Real Mobile Search Tactics (Video)

Unpacking Real Mobile Search Tactics (Video)

What are the search marketing tactics that drive real traffic and conversions? It's an important question as more user engagement is happening on smartphones. Campaign tactics and calls to action need to align with shifting mobile search volume (and intent). The…

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