Home » Archive

Mobile »

[29 Jul 2014 | No Comment | ]

Yelp has just announced it’s adding video to its mobile app. In line with our prediction last year, this will involve short Vine-like videos for users to see and share local venue “ambiance” in richer ways than the previously-offered photos.
In fact, this move is meant to take some of the advantages that photos brought to …

Mobile »

[17 Jul 2014 | No Comment | ]

In all the excitement around mobile and location targeted ads, there’s rarely public discussion to actually define ad strategies and formulate tactics. The blogosphere and generalist tech media instead speak in tired jargon about how mobile is changing the world.
While riffing on this marketplace deficiency recently with xAd, we decided to do a webcast …

Mobile »

[15 Jul 2014 | No Comment | ]

The rhetoric in local media continues to evolve rapidly, particularly as mobile and big data collide. Part of that is to take the analytics we’ve come to know on the desktop and bring them to the offline world (where most commerce happens). This was a key theme at our May Atlanta conference.
Many of the mobile players …

Mobile »

[10 Jul 2014 | No Comment | ]

About a month ago we released a large white paper on call monetization. This is a huge area of local media that’s been accelerated by the growth of smartphones. That’s where high-intent local search meets the telephone.
Earlier this week I spoke on a webcast to unpack this opportunity and spotlight lots of BIA/Kelsey data and …

Mobile »

[3 Jul 2014 | No Comment | ]

We talk about “sleeping giants” in local media a lot. Apple is often invoked for its moves in mobile payments for offline physical goods.  Meanwhile Amazon’s innovation and installed base makes it more of an “anti-local” in shifting dollars from local offline commerce to eCommerce.
Google is another giant in local, but it already woke up around …

Conference Video, Conferences, Leading in Local: The National Impact, Mobile, Video Posts »

[27 Jun 2014 | No Comment | ]

The rhetoric in local media has changed dramatically in the past five years, particularly as mobile and big data collide. Part of that is to take the analytics we’ve grown to love on the desktop and bring them to the offline world (where most commerce happens).
Many of the local data and mobile ad attribution players …

Mobile, Smartphones »

[25 Jun 2014 | No Comment | ]

For the past few years, a debate has raged throughout tech & media circles: Are tablets “mobile devices”?
This of course depends on whom you ask; you’ll get different answers from a CMO and a CTO. For BIA/Kelsey analysis at least — covering content delivery and advertising media — I’ve taken a stance that tablets shouldn’t …

Analyst Roundtables, Mobile, Video Posts »

[24 Jun 2014 | No Comment | ]

What are the top trends in location based mobile content and ads? I tackled this question last week during a presentation at Mobile Marketer’s Mobile Research Summit in New York. You can see a recorded version of the presentation below (slides and voiceover).
The event featured a progression of mobile industry analysts and the top trends & …

Conference Video, Conferences, Leading in Local: The National Impact, Mobile, SMBs »

[11 Jun 2014 | No Comment | ]

As Instagram finds ways to monetize and expand internationally, some smart players in the local media space are already learning how to use it as a marketing and “presence” tool for SMBs. We discussed with MomentFeed and Ghengis Grill in this week’s conference video (embed below).
Instagram’s use by SMBs is something we’ve covered since our …

Online/Interactive, Traditional Media »

[5 Jun 2014 | No Comment | ]

National Multi-location business are getting better recognition in the local media world we occupy. Despite local’s connotations to SMB, there’s a sizable opportunity to capture, manage and optimize ad dollars from national brands who compete for business at the local level.
In fact, this is often an easier market to tackle from an ad sales perspective …

Call Monetization, Online/Interactive, SMBs, Video Posts »

[4 Jun 2014 | No Comment | ]

For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads. It’s the topic of our latest report.
Like search marketing in its early days, call monetization …

Mobile »

[4 Jun 2014 | No Comment | ]

We’re now 30 days into Foursquare’s “unbundling” and launch of its new Swarm app. The move was pretty contentious, including lots of industry chatter and punditry. Asif Khan and I discussed it on stage last month at BIA/Kelsey’s Leading in Local Conference in Atlanta.
Where does that leave us and what is the BIA/Kelsey take on …

Location Targeting, Mobile, Video Posts »

[29 May 2014 | No Comment | ]

In all the excitement around mobile local advertising, most location based ad impressions are way off their intended target. This is according Thinknear, whose new Location Score Index, is the topic of our latest podcast interview with founder and GM Eli Portnoy (embedded below).
This is a message we’ve been hearing for a while (see “10% …

Location Targeting, Mobile, Video Posts »

[28 May 2014 | No Comment | ]

Last week we covered xAd’s new Footprints data visualization play. It paints a better picture (literally) of location ad targeting capabilities. This was a key topic at BIA/Kelsey’s Atlanta conference earlier this month, where xAd’s Therran Oliphant updated us on the company’s latest tools.
In a follow up discussion with xAd’s VP of Marketing Monica Ho …

Conference Video, Conferences, Leading in Local: The National Impact, Location Targeting, Mobile, SMBs, Video Posts »

[28 May 2014 | No Comment | ]

One of the themes that emerged from BIA/Kelsey’s Leading in Local conference in Atlanta earlier this month was the importance of location targeted ad strategies for national brands. That theme culminated in a mega session on Day 2 of the conference on location targeting strategies.
We set it up as a series of case studies that …

Online/Interactive, Television, Local, Video, Video, online »

[27 May 2014 | No Comment | ]

Video is quickly becoming one of the most transformative areas in digital tech & media. It’s right up there with mobile and social media. In fact, its quickly colliding with both of those areas as underlying mobile technology and social behavior compel new formats like Vine and Instagram Video.
That’s just the tip of the iceberg. …

Mobile, Video Posts »

[22 May 2014 | 3 Comments | ]

Push alerts are becoming an increasingly important flavor of mobile marketing. This has culminated from lots of mobile macro factors like the sheer size of app marketplaces, and the competition for active engagement from increasingly fleeting users.
This has caused the “app fatigue” phenomenon and high drop-off rates. One counter attack has been to make it …

Mobile »

[20 May 2014 | 2 Comments | ]

xAd today launched a new product called Footprints to better measure and visualize traffic (of the analog variety). This will be a tool for marketers to better research foot traffic patterns and make informed decisions about localized ad targeting strategies.
The company positions Footprints as a tool for marketers to view real time mobile visits at …

Call Monetization, Mobile »

[16 May 2014 | 2 Comments | ]

For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads.
Like search marketing in its early days, call monetization is picking up fast. And in a …

Conferences, Leading in Local: The National Impact, Mobile »

[13 May 2014 | No Comment | ]

Last week’s Leading in Local: The National Impact Conference was a success, with lots of new themes around localization strategies for national brands.
It wasn’t the same old jargon-filled abstractions we too-often see in the conference world — especially when it involves national brand advertising. The case study-driven approach grounded the analysis in concrete and tactical …