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BIA/Kelsey NATIONAL, Conferences, Mobile, SMBs »

[25 Mar 2015 | No Comment | ]

Today at BIA/Kelsey NATIONAL, real life national brands stressed the importance of social media and local reviews in any location-based ad strategy. This is an always-welcome perspective, given that the BIA/Kelsey stage is usually filled with media companies (sellers) rather than buyers.
Mark Hardison, VP Marketing, El Pollo Loco
Elnora Cunningham, Director, Local Search, Uhaul International
As always …

Call Monetization, Mobile »

[20 Mar 2015 | No Comment | ]

The call monetization opportunity we’ve chronicled for the past few years varies across different audience segments. The Marchex Institute — a research lab within Marchex — has brought some of these variances to light in a new report.
Specifically it looked at financial services and insurance — both high value verticals that rely heavily on inbound …

Mergers & Acquisitions, Mobile, Social »

[16 Mar 2015 | No Comment | ]

If that headline is foreign language to you, don’t feel bad. Two apps — Meerkat and Periscope — have taken over tech-world chatter on insider networks such as Product Hunt. Twitter just validated them further by buying Periscope for $100 million.
So you will hear about them soon. And I’m predicting they’ll be an app category …

BIA/Kelsey NATIONAL, BIA/Kelsey NEXT, Call Monetization, Conference Video, Conferences, Mobile, Video Posts »

[10 Mar 2015 | No Comment | ]

The age of big data is playing out in lots of ways. One of the opportune areas it’s colliding with is call monetization. Call analytics providers like Marchex are planting this flag with analytics to derive meaning — and thus ROI — from inbound phone leads.
Following a recent video post from our call analytics session …

Local On-Demand Economy, Mobile »

[9 Mar 2015 | No Comment | ]

The Local On-Demand Economy seems to be taking over tech headlines, not to mention VC dollars. We’ve been covering this “Uberfication of Local” for the past couple years and more formally in the past few months.
We’ve been calling it On Demand Local Services (ODLS), but with a new white paper to further plant our stake …

Call Monetization, E-Commerce, Mobile, Online/Interactive, Smartphones, SMBs, Video Posts »

[2 Mar 2015 | No Comment | ]

Starting today, Ifbyphone is DialogTech. In conversations with the company last week, it characterized this as a move to more adequately represent the market its pursuing. In the evolutions of mobile devices and overall telephony, voice-based leads aren’t just coming in by “phone.”
Beyond semantics, there are deeper connotations that the company will reveal in the …

BIA/Kelsey NEXT, Conference Video, Content marketing, Mobile, Video Posts »

[27 Feb 2015 | No Comment | ]

Following yesterday’s video post on Deseret Digital Media’s (DDM) stance on separating new media from old, it’s time now to drill down on the “how.” (video below)
As a brief recap, media companies that launch digital products under entirely new divisions can benefit from nimbleness and growth that isn’t saddled with an innovator’s dilemma. As discussed …

BIA/Kelsey NEXT, Conference Video, Conferences, Mobile, Video Posts »

[26 Feb 2015 | No Comment | ]

Like George Costanza, Deseret Digital Media (DDM) likes to separate its worlds. This is a longstanding debate among media companies about whether or not new digital products and divisions (and correspondingly, ad sales teams) should be independent of the legacy business.
Having these new products/divisions under the operational control of the main organization is what often …

Conferences, Leading in Local: The National Impact, Mobile, SMBs »

[24 Feb 2015 | No Comment | ]

We continue to gear up for our National Conference, taking place next month in Dallas. It will be here before we know it. As we put together the program, many themes are emerging.
One theme is the importance of national brand advertisers in the local media picture. The connotation with “local” is always SMB; but national …

BIA/Kelsey NEXT, Call Monetization, Conference Video, Conferences, Mobile, Smartphones, Video Posts »

[18 Feb 2015 | No Comment | ]

The call is the new click, as we keep saying. Phone calls to businesses have ratcheted up in the age of the smartphone — a device that bolts a search engine to a phone. We project this to grow to 72 billion calls by 2018. And it’s not just quantity but quality… these are high-intent …

Local On-Demand Economy, Mobile »

[17 Feb 2015 | No Comment | ]

The Local On-Demand Economy seems to be taking over tech headlines, not to mention VC dollars. We’ve been covering this “Uberfication of Local” for the past couple years and more formally in the past few months.
We’ve been calling it On Demand Local Services (ODLS), but with a new white paper to further plant our stake …

Analyst Roundtables, Mobile, Online/Interactive, Video Posts »

[12 Feb 2015 | One Comment | ]

 
On Demand Local Services — a.k.a the uberfication of everything — continue to expand into new local service verticals. We’re seeing everything from lawyers to weed delivery (you might need those two together). This is the topic of a report I’m writing, and a discussion point in this week’s analyst roundtable.
In addition to ODLS, there’s …

Online/Interactive, SMBs »

[9 Feb 2015 | No Comment | ]

Last week, we did a successful webcast with Marchex on the topic of search and pay-per-call. This week, we continue the theme of call monetization in a webcast with Five9. They will host the event on Wednesday and I will join as a guest speaker to characterize the market opportunity.
We’ll discuss how the barriers are …

Conference Video, Mobile, Video Posts »

[4 Feb 2015 | No Comment | ]

The holy grail of search — and some say the web’s next phase — is natural language search. It was Siri’s unfulfilled promise, Cortana’s ongoing goal, and Google Now’s (sort of) proposition. At its heart is a data science challenge, and that’s where Weotta comes in.
Known in the industry as having the best natural language …

Analyst Roundtables, Facebook, Mobile, Video Posts »

[28 Jan 2015 | No Comment | ]

Apple has taken the crown for most profitable company in history. BIA/Kelsey Sr. Dir. of Industry Strategy & Insight Abid Chaudhry reminds us that of the 20 most profitable quarters of all time, fifteen were oil companies… the remaining five were all Apple.
Its monster Q1 was the lead off topic in an analyst roundtable today …

Mobile, Video Posts »

[26 Jan 2015 | No Comment | ]

Search strategies continue to shift as more and more activity comes through the mobile front door. Google launched Enhanced Campaigns to tackle that reality, while Google Now is a play at push-based content.
In a presentation last week, I went through these and other factors that define the current state of mobile search. This includes trend analysis, …

BIA/Kelsey NEXT, Conferences, Mobile, Mobile Payments, Online/Interactive, Video Posts »

[22 Jan 2015 | No Comment | ]

Mobile payments won’t take over the universe in 2015, as the tech media would have you believe. But it will have a noticeable impact on our favorite new topic: On demand local services (ODLS), a la Uber.
That’s where mobile payments’ physical barriers (i.e. point of sale compatibility) don’t exist. Think of it like in-app payments …

BIA/Kelsey NEXT, Conference Video, Conferences, Local On-Demand Economy, Mobile, Online/Interactive, Video Posts »

[21 Jan 2015 | No Comment | ]

On demand local services (ODLS) a la Uber will not only bring buyer and seller together with leaner unit economics, but could also transform the way local services are marketed and fulfilled. This was the theme of a session we held at last month’s ILM conference (video below).
In part two of the series, we interviewed …

Mobile, Mobile Payments »

[20 Jan 2015 | One Comment | ]

We continue to see a shift from active search to passive discovery as smartphone usage itself grows. That’s especially true with local search, given that portability, location awareness and use case are more conducive to push-based content.
The ways in which this overall concept continue to evolve (and implications for advertisers) was the theme of a …

BIA/Kelsey NATIONAL, Conferences, Leading in Local: The National Impact, Mobile, SMBs »

[20 Jan 2015 | No Comment | ]

In local media and advertising, “National” is increasingly where it’s at. Though paradoxical in a semantic sense, it stands to reason if you consider the deeper pockets and more technologically adaptive nature of national brands, compared to SMBs.
This is especially true for multi-location businesses such as chain restaurants or retail. Though they’re national in scale, …