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[12 Sep 2014 | No Comment | ]

This week has been all about Apple. That’s included some decent analysis, and a whole lot of overblown adoration that “they’ve done it again.” Larger iPhone screens are great but I’m not sure they’ll fit into the skinny jean pockets of the millennial target audience.
In all seriousness as an Apple fanboy, longtime user, and industry …

Mobile »

[4 Sep 2014 | No Comment | ]

xAd just announced that it has recieved a $50 million funding round led by Institutional Venture Partners. This joins the $24 million the company has received over three rounds to date.  It continues to grow quickly, having reached profitability and healthy cash reserves.
There is a lot more to this story beyond its newsiness, which we’ll …

Analyst Roundtables, Mobile, Video Posts »

[1 Sep 2014 | No Comment | ]

What will apple announce next week? All eyes are on the tech giant as we get closer to its 9/09 press event. As we wrote last week, we’ll probably see an iPhone 6 in larger sizes. Other Rumors point to NFC and a possible smart watch..
Charles Laughin and I sat down on Friday to discuss …

Mobile »

[29 Aug 2014 | 2 Comments | ]

Apple rumor season is in full swing. The tech and media worlds are abuzz over what it will announce at its fall press conference, just slated for September 9th. All signs point to an iPhone 6, given its existing product versioning cycle. And everyone is talking about wearables.
Bigger screens are the clear indication (4.7 and …

Call Monetization, Mobile, Online/Interactive, Video Posts »

[27 Aug 2014 | No Comment | ]

Calls are the new click. That was one of the themes that emerged from the kickoff session I moderated at LeadsCon two weeks ago. As a lead form, calls were a common thread despite the range of formats being developed across the heavy hitter panel.
Pete Christothoulou, President and COO, Marchex
Don Ross, CEO, Bankrate.com
Ulises Vazquez, CEO, …

Conference Video, Video Posts »

[20 Aug 2014 | No Comment | ]

The latest in our series of video presentations covers the basics of location-based mobile advertising. This takes a 40K foot view of the trends impacting this opportune area.  For example, what’s driving the $4.5 billion spent annually on location targeted mobile ads?
Other Topics Covered:
– What usage patterns are having the most impact on location based …

Analyst Roundtables, Mobile »

[11 Aug 2014 | No Comment | ]

To bundle or not to bundle; that is the question we ask to kick off this week’s analyst roundtable. Charles Laughlin, Abid Chaudhry and I discussed that and a few other topics from our respective coverage areas. The video is embedded below.
The app bundling issue is told through Facebook’s forced migration to Messenger. The question is …

Conference Video »

[6 Aug 2014 | One Comment | ]

Autos has traditionally been a leading category in mobile — for consumer usage, ad dollars, and auto shopping apps. Cars.com (just acquired by Gannett) has been a leader, shifting focus largely to mobile in real life and in its iconic Super Bowl commercials.
The industry leading AutoTrader has likewise embraced mobile in lots of ways. At …

Analyst Roundtables, Mobile »

[1 Aug 2014 | One Comment | ]

The latest edition of BIA/Kelsey’s podcast series is brought to you by the letter Y. Yelp and YP both made notable moves this week, including earnings, product announcements and even some personnel news we uncovered. The streaming audio is embedded below.
Charles Laughlin and I discuss these items which we wrote about this week (here and …

Analyst Roundtables, Mobile »

[31 Jul 2014 | No Comment | ]

After Thinknear’s Q2 Location Score Index, it recently followed up with the Location Score Tags it promised. We discussed the principles and drivers behind Location Scoring in a podcast last month (embedded below).
The quick background on Location Scoring is to rate the accuracy of different mobile ad networks that offer location targeted ad placement. The …

Mobile »

[29 Jul 2014 | 2 Comments | ]

Yelp has just announced it’s adding video to its mobile app. In line with our prediction last year, this will involve short Vine-like videos for users to see and share local venue “ambiance” in richer ways than the previously-offered photos.
In fact, this move is meant to take some of the advantages that photos brought to …

Mobile »

[17 Jul 2014 | No Comment | ]

In all the excitement around mobile and location targeted ads, there’s rarely public discussion to actually define ad strategies and formulate tactics. The blogosphere and generalist tech media instead speak in tired jargon about how mobile is changing the world.
While riffing on this marketplace deficiency recently with xAd, we decided to do a webcast …

Mobile »

[15 Jul 2014 | No Comment | ]

The rhetoric in local media continues to evolve rapidly, particularly as mobile and big data collide. Part of that is to take the analytics we’ve come to know on the desktop and bring them to the offline world (where most commerce happens). This was a key theme at our May Atlanta conference.
Many of the mobile players …

Call Monetization, Mobile »

[10 Jul 2014 | No Comment | ]

About a month ago we released a large white paper on call monetization. This is a huge area of local media that’s been accelerated by the growth of smartphones. That’s where high-intent local search meets the telephone.
Earlier this week I spoke on a webcast to unpack this opportunity and spotlight lots of BIA/Kelsey data and …

Call Monetization, Mobile »

[3 Jul 2014 | No Comment | ]

We talk about “sleeping giants” in local media a lot. Apple is often invoked for its moves in mobile payments for offline physical goods.  Meanwhile Amazon’s innovation and installed base makes it more of an “anti-local” in shifting dollars from local offline commerce to eCommerce.
Google is another giant in local, but it already woke up around …

Conference Video, Conferences, Leading in Local: The National Impact, Mobile, Video Posts »

[27 Jun 2014 | No Comment | ]

The rhetoric in local media has changed dramatically in the past five years, particularly as mobile and big data collide. Part of that is to take the analytics we’ve grown to love on the desktop and bring them to the offline world (where most commerce happens).
Many of the local data and mobile ad attribution players …

Mobile, Smartphones »

[25 Jun 2014 | No Comment | ]

For the past few years, a debate has raged throughout tech & media circles: Are tablets “mobile devices”?
This of course depends on whom you ask; you’ll get different answers from a CMO and a CTO. For BIA/Kelsey analysis at least — covering content delivery and advertising media — I’ve taken a stance that tablets shouldn’t …

Analyst Roundtables, Mobile, Video Posts »

[24 Jun 2014 | One Comment | ]

What are the top trends in location based mobile content and ads? I tackled this question last week during a presentation at Mobile Marketer’s Mobile Research Summit in New York. You can see a recorded version of the presentation below (slides and voiceover).
The event featured a progression of mobile industry analysts and the top trends & …

Conference Video, Conferences, Leading in Local: The National Impact, Mobile, SMBs »

[11 Jun 2014 | No Comment | ]

As Instagram finds ways to monetize and expand internationally, some smart players in the local media space are already learning how to use it as a marketing and “presence” tool for SMBs. We discussed with MomentFeed and Ghengis Grill in this week’s conference video (embed below).
Instagram’s use by SMBs is something we’ve covered since our …

Online/Interactive, Traditional Media »

[5 Jun 2014 | No Comment | ]

National Multi-location business are getting better recognition in the local media world we occupy. Despite local’s connotations to SMB, there’s a sizable opportunity to capture, manage and optimize ad dollars from national brands who compete for business at the local level.
In fact, this is often an easier market to tackle from an ad sales perspective …