Home » Archive

BIA/Kelsey NOW, Conferences, Local On-Demand Economy, Mobile »

[27 May 2015 | No Comment | ]

This post is the latest in a weekly series of excerpts from BIA/Kelsey’s recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE that will take place June 12 in San Francisco.

One of the many attributes of the local on-demand economy (LODE), is it’s potential …

Local Media Watch Newsletter, Mobile »

[22 May 2015 | No Comment | ]

How is Facebook reinforcing its position in local? What are the business opportunities still left to come in the Local on-Demand Economy (LODE)? And what were the best things we saw at ad:tech? These are a few topics we tackled over the last week, aggregated into the Local Media Watch newsletter.
____________
Click below for the latest …

BIA/Kelsey NATIONAL, Conference Video, Conferences, Facebook, Mobile, Social, Video Posts »

[21 May 2015 | No Comment | ]

Gone are the days of Page “likes” as a focal point for Facebook. It’s all about building a marketing and commerce platform. This according to Facebook SMB director Jon Czaja, whom we invited to BIA/Kelsey NATIONAL to characterize Facebook’s stance on local (video below).
All eyes are on Facebook when it comes to localized marketing. This was …

Local On-Demand Economy, Mobile »

[19 May 2015 | No Comment | ]

This post is the latest in a weekly series of excerpts from BIA/Kelsey’s recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE that will take place June 12 in San Francisco.

What’s next for the Local On-Demand Economy (LODE)? Though it’s been the recipient of …

BIA/Kelsey NATIONAL, Conference Video, Mobile, Social, Video Posts »

[19 May 2015 | No Comment | ]

Content and intelligence drive results in social media marketing according to SOCi founder and CEO Afif Khoury. He presented findings during a segment on social media at BIA/Kelsey NATIONAL (video below). This takes form in an actionable six-step process.
Social media continues to come in proximity with localized marketing, shown most recently by Facebook’s announcement that …

Local Media Watch Newsletter, Mobile »

[15 May 2015 | No Comment | ]

What does Google’s shifting search volume signal for the future of search? What does the Local on-Demand Economy (LODE) mean for local media companies? And why is Verizon’s acquiring AOL? These are a few topics we tackled over the last week, aggregated into the Local Media Watch newsletter.
____________
Click below for the latest issue and subscribe (free) to …

Google, Mobile, SEM, SEO, Smartphones »

[14 May 2015 | No Comment | ]

Google has made lots of waves in tech and media worlds with last week’s revelation that mobile search volume now outweighs desktop. That goes for several developed markets including the U.S. This follows recent LSA data that show mobile has surpassed desktop for local-intent search.
These are two different measures but directionally similar. With mobile local …

BIA/Kelsey NATIONAL, Conference Video, Conferences, Mobile, Video Posts »

[13 May 2015 | One Comment | ]

Wearables, smart homes and trying not to be creepy… these were the topics of a fireside chat with PwC’s Daniel Eckert. Stepping back from the day-to-day tactics of local content and ad delivery, we invited the big thinker to BIA/Kelsey NATIONAL to discuss the macro trends driving tech & media (video below).
As PwC’s Emerging Technology …

BIA/Kelsey NOW, Conferences, Local On-Demand Economy, Mobile, SMBs, Video Posts »

[13 May 2015 | No Comment | ]

This post is the latest in a weekly series of excerpts from BIA/Kelsey’s recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE that will take place June 12 in San Francisco.

The Local On-Demand Economy (LODE) is dominating tech headlines and VC funding, not to …

BIA/Kelsey NOW, Conferences, Local On-Demand Economy, Mobile, Video Posts »

[11 May 2015 | No Comment | ]

What are the top things you need to know about the exploding local on demand economy (LODE)? We tackled that question on Friday during a live analyst roundtable, and the video replay is embedded below.
We touched on many LODE subtopics including its supply and demand drivers, unit economics, points of entry, and examples of best …

Local Media Watch Newsletter, Mobile, Online/Interactive, Social »

[8 May 2015 | No Comment | ]

What is are the cultural factors driving the Local on-Demand Economy (LODE)? What’s the Futurist View of Local Media?” And are Snaps (Snapchat) the new local check-in? These are a few topics we tackled over the last week, curated and aggregated into the Local Media Watch newsletter.
LMW is now weekly, so we’ll be posting it …

BIA/Kelsey NOW, Conferences, Local On-Demand Economy, Mobile, Video Posts »

[7 May 2015 | No Comment | ]

This post is the latest in a weekly series of excerpts from BIA/Kelsey’s recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE that will take place June 12 in San Francisco.

What are the macro factors driving our new favorite topic: the local on-demand economy …

BIA/Kelsey NATIONAL, Conferences, Mobile, Video Posts »

[6 May 2015 | One Comment | ]

Stepping back from the day-to-day tactics of content and ad delivery, what are the macro trends driving tech & media worlds? This was a question we sought to answer at BIA/Kelsey NATIONAL by inviting big-thinker Daniel Eckert to Keynote (video below).
As PwC’s Emerging Technology Group CTO, his role is to do just that — spot …

Local Commerce Monitor, Mobile, Social »

[6 May 2015 | No Comment | ]

Social Media’s place in the local marketing pantheon continues to be cemented in our SMB survey data.  More evidence came with Facebook’s announced 40 million SMB active Pages (2 million of those advertise). Twitter, Vine, Instagram and Meerkat are also localizing in different ways.
But what about Snapchat? It’s the fastest growing social media among Millennials — a …

BIA/Kelsey NOW, Local On-Demand Economy, Mobile, Video Posts »

[5 May 2015 | No Comment | ]

The Local On-Demand Economy (LODE) continues to grow as both consumers and service providers drive it (sometimes literally). These supply and demand sides of LODE marketplaces are equally important and continue to grow in-step.
For consumers, we’re being conditioned to expect everything on demand as the mobile device increasingly becomes the “remote control for the physical …

BIA/Kelsey NOW, Local On-Demand Economy, Mobile »

[4 May 2015 | No Comment | ]

We’re trying something new. To stimulate discussion around our new favorite topic — the local on-demand economy (LODE) — we’re holding a live analyst roundtable this Friday.
BIA/Kelsey NOW co-chair Mitch Ratcliffe and I will discuss all of the factors driving this exploding area of local commerce. That includes lots of demand-side factors like urbanization, generational …

Forecasts, Local Media Watch Newsletter, Mobile, SMBs, Social »

[1 May 2015 | No Comment | ]

What is the trajectory of U.S. mobile ad revenues? Is the emerging on-demand economy the “Anti-search?” And what is Facebook’s master plan for SMB localized marketing? These are a few topics we tackled over the last week, curated and aggregated into the Local Media Watch newsletter.
LMW has recently doubled its frequency to weekly, so we’ll …

Forecasts, Mobile »

[30 Apr 2015 | No Comment | ]

U.S. mobile ad revenues will grow from $13.3B last year to $42.4B by 2019. That’s according to BIA/Kelsey’s latest Local Media Forecast, released last week. The forecast is broken down into media such as online, television, and YP. Today we highlight the mobile piece.
The mobile projections above include search, display, SMS, video and native social …

BIA/Kelsey NATIONAL, Conference Video, Conferences, Mobile, Video Posts »

[29 Apr 2015 | No Comment | ]

Despite all of the excitement around location based mobile advertising, the dirty little secret is that it’s tempered by the accuracy of the location signal… which is often wildly inaccurate.
Following our podcast with ThinNear founder and former CEO Eli Portnoy, we had the chance to catch up with Hilary Maitland at BIA/Kelsey NATIONAL last month …

BIA/Kelsey NOW, Conferences, Local On-Demand Economy, Mobile »

[28 Apr 2015 | No Comment | ]

This post is the latest in a weekly series of excerpts from BIA/Kelsey’s recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE that will take place June 12 in San Francisco.

One of the marks of the local on-demand economy (LODE) is compressing the traditional …