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Conferences, Leading in Local: The National Impact, Mobile, Video Posts »

[16 Apr 2014 | No Comment | ]

In prepping for our Leading in Local conference in Atlanta in three weeks, I’m revisiting the ways that large national advertisers are localizing their mobile campaigns. As we discussed in our fresh forecast release, large brand advertisers comprise the majority of U.S. mobile ad spend (for now…).
Another preview of Atlanta sessions comes from the “National-Local” …

Call Monetization, Mobile, Online/Interactive, Smartphones, Video Posts »

[15 Apr 2014 | 2 Comments | ]

For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads.
Like search marketing in its early days, call monetization is picking up fast. And in a …

Mobile, Mobile Payments »

[14 Apr 2014 | No Comment | ]

Mobile payments continue to be an exciting area of innovation we’re watching closely. But there’s still a question whether there’s a bit of over-excitement. Given that paying with cash and credit card isn’t really broken, are many mobile payment offerings a “solution in search of a problem?”.
The answer is yes and no. But what needs …

Forecasts, Mobile, Online/Interactive »

[10 Apr 2014 | No Comment | ]

Following our mobile forecast release and the post earlier today, here are some of the numbers laid out in graphical form. We’ll continue to analyze the figures, and their practical takeaways here and at our conference next month.

Forecasts, Mobile, Online/Interactive, SMBs »

[10 Apr 2014 | No Comment | ]

It’s that time of year again; BIA/Kelsey’s spring release of its local media forecast. This is broken down into its media components, such as Online, TV, Yellow Pages, Mobile, etc… The full forecast will be out in a few weeks. Today we release the first component: Mobile.
Part of the Executive Summary and charts are below. …

Call Monetization, Mobile, SMBs »

[9 Apr 2014 | No Comment | ]

Not a week has passed recently without news or data releases in the emerging area of call monetization. That includes yesterday’s Invoca announcement. Mobile search-driven call volume is exploding. And that works out because Local Commerce Monitorô data indicate that businesses want the phone to ring.
Yesterday we released a new white paper on the topic. …

Analyst Roundtables, Call Monetization, Mobile »

[8 Apr 2014 | No Comment | ]

Call Monetization and marketing company Invoca today announced its new voice and call analytics platform, Signal. It took the opportunity to also announce it has added Salesforce.com as an investor in its Series C round, which we initially covered back in January.
From today’s press release:
While platforms like Google Analytics have given marketers valuable insight into …

Conferences, Leading in Local: The National Impact, Mobile, Online/Interactive »

[3 Apr 2014 | No Comment | ]

xAd is on a roll. The company just announced a channel sales deal with Cox Digital Solutions. This essentially puts xAd’s location based mobile ads into the bundle that Cox sells to local advertisers. It now becomes the exclusive reseller of xAd in the areas it operates.
The broad strokes are that Cox arms its local …

Mobile »

[1 Apr 2014 | No Comment | ]

XappMedia might be a company you haven’t heard of, but that could change soon. It has spent the past few years pioneering a new ad format that prompts users to engage through voice commands. It’s well suited for lots of hands free moments (think drive time or jogging).
I’ve been talking to the company for the …

Conferences, Leading in Local: Interactive Local Media, Leading in Local: The National Impact, Mobile »

[27 Mar 2014 | No Comment | ]

Weather is an inherently localized subject according to The Weather Company’s Denise Chuddy. She and I spent lots of time talking about that on stage at our December Leading in Local conference.
This opens up all kinds of opportunities for the company (formerly The Weather Channel) to do location targeted mobile content delivery. And not only …

Mobile »

[26 Mar 2014 | No Comment | ]

In case you missed our webcast last week on call monetization, here is the link to watch the free on-demand replay. That includes streaming video, and access to the presentation slides.
The webcast itself was action packed with lots of data points, concrete examples, tactical analysis and audience questions. Ifbyphone VP Steve Griffiths and I went …

Call Monetization, Conferences, Mobile, Online/Interactive »

[17 Mar 2014 | No Comment | ]

On Thursday, we’ll host a live webcast with call monetization provider Ifbyphone. The topic: BIA/Kelsey projects mobile calls to local businesses will reach 65 billion annually by 2016. That’s going to be a lot of calls to manage, track, route, optimize and most of all monetize.
This fits nicely with other trends we’re seeing such as …

Call Monetization, Mobile »

[5 Mar 2014 | No Comment | ]

The age of smartphones… the age of big data… we’re also in the age of infographics. Though this has led to some overuse, fatigue and eventually backlash, there are still some great ones out there (including ours of course). Sure beats bar charts.
The latest is from our friends at Invoca. It’s top of mind for …

Analyst Roundtables, Conferences, Leading in Local: The National Impact, Mobile, Predictions »

[3 Mar 2014 | No Comment | ]

Continuing our progression of weekly video recaps, this week we move from monologue to dialogue. BIA/Kelsey CEO Tom Buono and I had the chance to sit down and talk about some of the notable happenings in the world of mobile and location based advertising.
The mobile predictions mentioned in the conversation are further detailed here, and …

Mobile, Online/Interactive, Smartphones, SMBs »

[26 Feb 2014 | One Comment | ]

Mobile website builder Duda Mobile is now just Duda. The name change goes beyond a Sean Parker-esque “cleaner” sensibility: It represents a broadened focus from just mobile, to now build SMB presence and functionality across all screens.
That’s well aligned with the multi-screen world we now live in, Duda CEO Itai Sadan told me. It’s also …

Analyst Roundtables, Facebook, Mergers & Acquisitions, Mobile »

[24 Feb 2014 | No Comment | ]

 
Carrying on the tradition of more multimedia delivery of BIA/Kelsey analysis, below is the latest video diary of weekly news recaps. This week, the focus is just one topic albeit a big one: Facebook’s $19B acquisition of WhatsApp.
Following our blog post when the news broke, we let the camera roll to continue to discussion. See …

Facebook, Mobile »

[19 Feb 2014 | No Comment | ]

In case you haven’t heard, Facebook just announced it will acquire mobile messaging company WhatsApp for $19 billion. And just like that, we have the largest venture backed acquisition in history (Sequioa alone†pockets ~$3B), and the largest tech acquisition since HP/Compaq.
The news already has a few haters. Facebook stock is down about 5 percent at …

Call Monetization, Online/Interactive, SMBs »

[18 Feb 2014 | No Comment | ]

Marchex has just released some intriguing stats that align with research we’re currently conducting for call monetization. Specifically, the company reports that SMBs lose half a billion dollars annually to a seldom-discussed problem: spam calls.
As Marchex’s Ziad Ismail demonstrated at our December Leading in Local: Interactive Local Media conference, this can be telemarketers, robo-calls, or …

Analyst Roundtables, Mobile »

[15 Feb 2014 | No Comment | ]

 
It was a typical action packed week in the world of location based mobile media. We had Verve’s iBeacon and Passbook integration, Fresh xAd data and lots of other things. I unpacked those two headlines in an end- of-week selfie video you can watch below.
We’re looking to make that a tradition. It might not be …

Online/Interactive »

[13 Feb 2014 | No Comment | ]

Location based mobile ad company xAd this week continued its tradition of releasing data on the activity it sees on its network. This is well received in a still nascent mobile ad marketplace that’s hungry for data and proof points of what’s working.
Its new (free) report takes a retrospective look at the biggest trends we’ve …