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Conference Video, Mobile, Video Posts »

[19 Nov 2014 | No Comment | ]

32 percent of mobile ad spend in the U.S. is from location targeted campaigns, according to BIA/Kelsey forecast data. But a question that keep coming up is how much of that is from SMBs, as opposed to national companies (brands, agencies, etc.), that do location targeted mobile advertising?
We examined this question at our September SMB …

Mobile »

[17 Nov 2014 | No Comment | ]

Big Data is becoming democratized. That was an underlying theme at our SMB Digital Marketing conference. We discussed this in an on-site analyst roundtable posted last month.
To continue that discussion, we put together a highlight reel of conference Keynoters and their biggest conference takeaways when we were able to tackle them back stage.
“Increasingly, data [for] …

Conferences, Leading in Local: Interactive Local Media »

[13 Nov 2014 | No Comment | ]

Marketing automation is a key topic in local advertising these days, as lots of tools previously reserved for large advertisers are becoming “democratized.” This is parallels the down market shift happening with big data, an underlying theme at our September SMB Digital Marketing show.
BIA/Kelsey analyst Abid Chaudhry will continue this discussion at our next conference …

Conference Video, Mobile, Video Posts »

[7 Nov 2014 | No Comment | ]

Casting a wide net: that’s one good way to get over mobile payments’ famous “chicken and egg” adoption hump. This comes down to platform ubiquity and compatibility, according to PayPal head of Retail Operations Raja Chakravorti, whom we interviewed at our SMB conference (video below).
Paypal has done just that by taking a platform agnostic approach …

Mobile, Mobile Payments »

[6 Nov 2014 | No Comment | ]

We’ve made no secret about bearish attitudes toward Apple Pay; owing mostly to user acclimation and POS implementation challenges. It requires network effect to gain the scale necessary for any two-sided marketplace to work. It’s a classic local chicken & egg challenge.
But most of the variables we’ve examined are for Apple Pay’s use with offline …

Call Monetization, Mobile »

[29 Oct 2014 | No Comment | ]

BIA/Kelsey projects phone leads driven by mobile search to reach 72 billion annually by 2018. Our Local Commerce Monitor meanwhile pegs phone calls as the most valuable form of customer lead. That’s especially true in high value verticals like professional services.
These factors are all coming together to make the phone call “the new click”. This …

Conference Video, Mobile, Video Posts »

[28 Oct 2014 | No Comment | ]

Location based ad targeting, when done right, can achieve 2x-3x greater performance according to Verve Mobile president and GM Tom Kenney. We interviewed Tom and YP’s VP of Digital Jeff Federman during our SMB Digital Marketing show last month (video below).
But what do we mean by “location based ad targeting?” The term is thrown around …

Mobile »

[28 Oct 2014 | No Comment | ]

U.S. mobile ad revenues will grow from $13.25B this year to $41.63B by 2019. That’s according to BIA/Kelsey’s Local Media Forecast.  The overall forecast is broken down into media such as Online, television, and YP.  Today I’m highlighting the mobile piece.
The top line figures above include search, display, SMS, video and native social (i.e. FB news feed …

Mobile »

[23 Oct 2014 | No Comment | ]

In the age of mobile & social, its more important than ever for SMBs to get their arms around all of the chatter happening about their business. We discussed the state of affairs in local reputation and “presence management” this week with Vendasta (video below).
The opportunity is being driven by things like Yelp reviews, but …

Call Monetization, Mobile »

[22 Oct 2014 | No Comment | ]

Call analytics continues to advance in lots of ways as the phone call becomes the “new click.” The latest move comes from Marchex which last week launched Real-Time Call DNA. Today I had the chance to catch up with the company to find out more.
An extension of it’s Call DNA product, this lets advertisers visually map …

Mobile »

[21 Oct 2014 | No Comment | ]

If you’ve used Apple Maps lately, you may have noticed improvements. These are mostly subtle changes, an Apple spokesperson told me today. That’s because it’s all about the data, which of course happens in the background.
As we said at the time of Apple Maps’ 2012 launch, it’s actually a slick mapping tool… it just lacked some …

Conference Video, Conferences, SMB Digital Marketing »

[15 Oct 2014 | No Comment | ]

Local marketing has gone beyond advertising, but the industry’s success is still measured in ad dollars. This relates to our “operating system for the SMB” analysis, and was defined further at the SMB Digital Marketing Conference (video below)
In reality, advertising and related marketing technology constitute just one stack,ť argues BIA/Kelsey’s Rick Ducey. To measure local’s …

Conference Video, Conferences, Mobile, SMB Digital Marketing, Video Posts »

[15 Oct 2014 | No Comment | ]

Yelp’s SMB offerings can be summed up in three tiers according to BD lead Peter Curzon. We interviewed Peter on stage at our SMB Digital Marketing Conference in a session about “what works” in mobile for SMBs (video below).
The three tiers according to Curzon are:
Free Profile: Claim your profile, update your information and some limited …

Conference Video, Conferences, SMB Digital Marketing, Video Posts »

[7 Oct 2014 | One Comment | ]

The players may change but the game remains the same. That was one underlying theme the closing panel at our SMB digital marketing conference in New Orleans two weeks ago.
“This is my first SMB-focused Kelsey show in five years,” said serial local media entrepreneur Ben Saren, “and I am both shocked, but at the same …

Content marketing, Mobile »

[2 Oct 2014 | 3 Comments | ]

Content Marketing is the new black. Along with mobile marketing, it’s the media category  getting the most attention and investment these days. One question is how it’s colliding with the likewise opportune area of local media & advertising.
This is the topic of BIA/Kelsey’s latest sponsored (read: free to you) research. BIA/Kelsey continues to engage market …

Analyst Roundtables, Conference Video, Conferences, Mobile, SMB Digital Marketing, Video Posts »

[1 Oct 2014 | 2 Comments | ]

Data, social media and simplicity: These are the things driving SMB digital marketing, according to the mid-conference takeaways of this week’s Analyst roundtable.
While in New Orleans last week for the SMB Digital Marketing conference, Charles Laughlin and I grabbed a few minutes to do our standard analyst roundtable. In this case, it was in person …

Conference Video, Conferences, Mobile, SMB Digital Marketing, Video Posts »

[30 Sep 2014 | No Comment | ]

After an action packed week in New Orleans for our SMB Digital Marketing conference, the video footage is starting to roll in. The first item — embedded below — builds on an announcement made at the show from Agendize: It has launched a smart watch app for it’s flagship online scheduling tool.
This comes in the wake of …

Conferences, Mobile, Online/Interactive, SMB Digital Marketing »

[23 Sep 2014 | No Comment | ]

Transparency, education, and data: Those are the three keys to selling local advertising and reducing churn, according to ReachLocal CEO Sharon Rowlands during her SMB Digital Marketing Keynote.
Reducing churn in turn is an underrated way to grow revenue, as opposed to the more trodden path of chasing new business. There’s nothing wrong with the latter, …

Conferences, Mobile, SMB Digital Marketing, Video Posts »

[17 Sep 2014 | No Comment | ]

The name of the game this week is gearing up for our big SMB Digital Marketing conference in New Orleans. I’ve been spending lots of time talking to speakers about what we’ll discuss on stage — which has mostly focused on the day 2 session: Brass Tacks: Where is Mobile Actually Working for SMBs.

As the title …

Call Monetization, Mobile »

[17 Sep 2014 | No Comment | ]

As part of our ongoing coverage of call monetization, we held webcast to further unpack our analysis and findings. You can watch the free on-demand replay (streaming slides and voiceover) here.
This comes at an opportune time, when call monetization is gaining mainstream awareness in the smartphone age. High intent calls to businesses are conducive to mobile …