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Local Media Watch Newsletter, Local On-Demand Economy, Mobile »

[17 Apr 2015 | No Comment | ]

What does Amazon Home Services mean for local? Is Groupon divesting its SMB platform assets? And what are the biggest drivers of the local on-demand economy? These are a few topics we tackled over the last week, curated and aggregated into the Local Media Watch newsletter.
LMW has recently doubled its frequency to weekly, so we’ll also …

BIA/Kelsey NATIONAL, Conference Video, Conferences, Mobile, Video Posts »

[15 Apr 2015 | One Comment | ]

Does my mobile location say that I’m in a Target store? Or am I in the parking lot? Or in the Starbucks within the Target? Or am I driving by at 60 mph? These details matter for contextual relevance in ad targeting. But most mobile ad placements fail to differentiate.
xAd is looking to change that …

BIA/Kelsey NOW, Local On-Demand Economy, Mobile »

[14 Apr 2015 | No Comment | ]

This post is the latest in a weekly series of excerpts from BIA/Kelsey’s recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE that will take place June 12 in San Francisco.

All of the excitement and investment in the local on-demand economy (LODE) starts with …

BIA/Kelsey NOW, Local On-Demand Economy, Mobile »

[9 Apr 2015 | No Comment | ]

This post is the latest in a weekly series of excerpts from BIA/Kelsey’s recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE that will take place June 12 in San Francisco.

In all of the excitement and investment in the local on-demand economy (LODE), an important question is …

BIA/Kelsey NOW, Conference Video, Conferences, Local On-Demand Economy, Mobile, Video Posts »

[8 Apr 2015 | No Comment | ]

Local On-Demand Economy (LODE) apps were the largest recipient of VC funding in 2014. And it makes sense given the favorable unit economics that LODE services can accomplish, along with several other metrics that VCs tend to like.
This was galvanized during our December Interactive Local Media conference, during which we interviewed two leading VCs with …

BIA/Kelsey NOW, Conferences, Local On-Demand Economy, Mobile, Video Posts »

[7 Apr 2015 | No Comment | ]

The Local On-Demand Economy (LODE) — also known as the “uberfication of everything” — is among the hottest topics in tech & media news. More important, and quantifiable, is that it’s the greatest recipient of VC funding of the past year. We have been covering the space closely here and in recently launched a white …

BIA/Kelsey NOW, Conferences, Local On-Demand Economy, Mobile, Video Posts »

[2 Apr 2015 | One Comment | ]

This post is the first of a weekly series of excerpts from BIA/Kelsey’s recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE that will take place June 12 in San Francisco.

One of the many attributes of the local on-demand economy (LODE), is it’s potential to flip local advertising …

BIA/Kelsey NATIONAL, Conferences, Mobile, Video Posts »

[31 Mar 2015 | No Comment | ]

Location based mobile advertising accounts for about one third of overall U.S. mobile ad revenues, and quickly growing. In addition to the topic emerging in nearly every session at last week’s BIA/Kelsey NATIONAL, we held two dedicated sessions to drill down on its particulars.
One of those sessions was my portion of our opening analyst presentations …

BIA/Kelsey NATIONAL, Conferences, Mobile, SMBs »

[25 Mar 2015 | No Comment | ]

Today at BIA/Kelsey NATIONAL, real life national brands stressed the importance of social media and local reviews in any location-based ad strategy. This is an always-welcome perspective, given that the BIA/Kelsey stage is usually filled with media companies (sellers) rather than buyers.
Mark Hardison, VP Marketing, El Pollo Loco
Elnora Cunningham, Director, Local Search, Uhaul International
As always …

Call Monetization, Mobile »

[20 Mar 2015 | No Comment | ]

The call monetization opportunity we’ve chronicled for the past few years varies across different audience segments. The Marchex Institute — a research lab within Marchex — has brought some of these variances to light in a new report.
Specifically it looked at financial services and insurance — both high value verticals that rely heavily on inbound …

Mergers & Acquisitions, Mobile, Social »

[16 Mar 2015 | No Comment | ]

If that headline is foreign language to you, don’t feel bad. Two apps — Meerkat and Periscope — have taken over tech-world chatter on insider networks such as Product Hunt. Twitter just validated them further by buying Periscope for $100 million.
So you will hear about them soon. And I’m predicting they’ll be an app category …

BIA/Kelsey NATIONAL, BIA/Kelsey NEXT, Call Monetization, Conference Video, Conferences, Mobile, Video Posts »

[10 Mar 2015 | No Comment | ]

The age of big data is playing out in lots of ways. One of the opportune areas it’s colliding with is call monetization. Call analytics providers like Marchex are planting this flag with analytics to derive meaning — and thus ROI — from inbound phone leads.
Following a recent video post from our call analytics session …

Local On-Demand Economy, Mobile »

[9 Mar 2015 | No Comment | ]

The Local On-Demand Economy seems to be taking over tech headlines, not to mention VC dollars. We’ve been covering this “Uberfication of Local” for the past couple years and more formally in the past few months.
We’ve been calling it On Demand Local Services (ODLS), but with a new white paper to further plant our stake …

Call Monetization, E-Commerce, Mobile, Online/Interactive, Smartphones, SMBs, Video Posts »

[2 Mar 2015 | No Comment | ]

Starting today, Ifbyphone is DialogTech. In conversations with the company last week, it characterized this as a move to more adequately represent the market its pursuing. In the evolutions of mobile devices and overall telephony, voice-based leads aren’t just coming in by “phone.”
Beyond semantics, there are deeper connotations that the company will reveal in the …

BIA/Kelsey NEXT, Conference Video, Content marketing, Mobile, Video Posts »

[27 Feb 2015 | No Comment | ]

Following yesterday’s video post on Deseret Digital Media’s (DDM) stance on separating new media from old, it’s time now to drill down on the “how.” (video below)
As a brief recap, media companies that launch digital products under entirely new divisions can benefit from nimbleness and growth that isn’t saddled with an innovator’s dilemma. As discussed …

BIA/Kelsey NEXT, Conference Video, Conferences, Mobile, Video Posts »

[26 Feb 2015 | No Comment | ]

Like George Costanza, Deseret Digital Media (DDM) likes to separate its worlds. This is a longstanding debate among media companies about whether or not new digital products and divisions (and correspondingly, ad sales teams) should be independent of the legacy business.
Having these new products/divisions under the operational control of the main organization is what often …

Conferences, Leading in Local: The National Impact, Mobile, SMBs »

[24 Feb 2015 | No Comment | ]

We continue to gear up for our National Conference, taking place next month in Dallas. It will be here before we know it. As we put together the program, many themes are emerging.
One theme is the importance of national brand advertisers in the local media picture. The connotation with “local” is always SMB; but national …

BIA/Kelsey NEXT, Call Monetization, Conference Video, Conferences, Mobile, Smartphones, Video Posts »

[18 Feb 2015 | No Comment | ]

The call is the new click, as we keep saying. Phone calls to businesses have ratcheted up in the age of the smartphone — a device that bolts a search engine to a phone. We project this to grow to 72 billion calls by 2018. And it’s not just quantity but quality… these are high-intent …

Local On-Demand Economy, Mobile »

[17 Feb 2015 | No Comment | ]

The Local On-Demand Economy seems to be taking over tech headlines, not to mention VC dollars. We’ve been covering this “Uberfication of Local” for the past couple years and more formally in the past few months.
We’ve been calling it On Demand Local Services (ODLS), but with a new white paper to further plant our stake …

Analyst Roundtables, Mobile, Online/Interactive, Video Posts »

[12 Feb 2015 | 2 Comments | ]

 
On Demand Local Services — a.k.a the uberfication of everything — continue to expand into new local service verticals. We’re seeing everything from lawyers to weed delivery (you might need those two together). This is the topic of a report I’m writing, and a discussion point in this week’s analyst roundtable.
In addition to ODLS, there’s …