Consumers Talk Back to Their Mobile Phones

The next wave of online mobile has taken a step forward with the introduction of voice recognition technology. In a recent Boston Globe article, several new voice applications for mobile Web search are discussed including Microsoft's recent acquisition of Tellme.…

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Skype Enters Directory Space

A lot of discussion has taken place as to why the Yellow Pages industry has sat on the sidelines as the Web 2.0 world of social media, online video and greater consumer interaction has advanced in other media. Now enter…

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Are IYPs the Next Online Video Frontier?

With growing interest in online video and the lack of available inventory, advertisers are scrambling to find new outlets for their online advertising dollars. According to a recent Advertising Age article: "It's certainly not lack of interest from advertisers, who…

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Google Takes Aim at Sensis Australia

The long-awaited launch of local business search functionality for Google Maps Australia happened earlier this week, as reported by The Australian. According to the article: "The latest competitor to the established players, to be known as Google Maps, will directly…

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Idearc Enters Social Media Age

Social media has been gaining steam over the past three years with advertisers large and small trying to find ways to harness and use popular social media sites to their advantage. Noticeably absent from the gathering has been the Yellow…

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