Multimedia Drives More Conversions

A recently released research paper from Integrated Media Measurement Inc., based on data from 3,000 panelists in six major markets, finds that multi-platform advertisers see increases in the number of consumers they reach while also significantly improving conversion rates.  According…

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YPG-NZ Says Yellow to Mobile

Yellow Pages Group New Zealand has announced the debut of “Yellow mobile” on the Telecom and Vodafone Live! networks.  According to New Zealand’s Business to Business magazine: "Yellow Pages Group Digital Media Director Blair Glubb said Yellow mobile will complement…

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YPG-NZ Announces Online Partnerships

Yellow Pages Group in New Zealand announced two online partnerships geared toward extending visibility for its advertisers. The first partnership is with realestate.co.nz, New Zealand’s largest online listing site, and the second is with shopnewwzealand.co.nz, the leading online store featuring…

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Quick Response Bar Codes Invade Yellow Pages

  An innovative bar code technology, QR Codes, first developed in Japan by Denso-Wave has been introduced in Singapore by Singapore Press Holdings. Branded as ZapCodes, the two-dimensional bar codes enable mobile phones equipped with cameras and special software to download…

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Thomson Directories for Sale in U.K.

Thomson Directories owner Seat Pagine Gialle has put the U.K. directory publishing group up for sale, according to an article in the Times Online.  According to the article: “Thomson, which has been hit by competition from the web and reduced…

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Alibaba: China’s Genie in a Bottle

Alibaba is China’s answer to Google and Yahoo!. The online site is 39 percent owned by Yahoo and recently entered a strategic partnership with Infomedia, the second-largest Yellow Pages publisher in India. The agreement with Infomedia provides Alibaba access to…

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