The Phone as a Media Device

The phone is quickly advancing as a means of pushing out ad-sponsored content that mimics some of the popular mobile advertising features. Greg Webster of VoodooVox, at ILM:08, debuted some of the new features of the company's In-Call Media group, demonstrating…

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AT&T Ups Hispanic Ante With Seccion Amarilla

AT&T Advertising Solutions has announced a partnership with Hispanic publisher Seccion Amarilla to sell Hispanic advertising into select Seccion Amarilla directories. "AT&T is always focused on enhancing our directories to best serve our business and residential customers in the diverse…

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Hispanic Yellow Pages of America Ceases Operations

Hispanic Yellow Pages of America has ceased operations, according to a notice distributed on Monday via ELINC, a Yellow Pages Association’s electronic newsletter providing updates on the directory industry to the CMR community.  Chicago-based  HYPA had grown primarily through acquisitions…

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IYPs Should Morph Into Consumer-Focused Sites

The “Deconstructing Internet Yellow Pages” panel at DMS ’08 revealed a number of areas in which IYPs need to evolve. Based on Kelsey’s IYP research, conference chair and TKG Program Director Charles Laughlin said, “IYPs appear too conservative and unwilling…

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YPG-NZ Acquires Boomer Site

  Yellow Pages Group New Zealand has acquired a majority stake in grownups.co.nz,  a Web site targeting the over 50s crowd, as reported on Stuff.co.nz. Voted as New Zealand’s best lifestyle Web site in 2008, this acquisition may well prove…

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Canada’s YPG now Coast to Coast

  With the recent acquisition of Get It Pages in Saskatchewan, Yellow Pages Group in Canada has now consolidated a national footprint in Canada. According to the New Brunswick Business Journal, Get It Pages publishes directories in the regions of…

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YPG-NZ Brings Home a Winner

   As an innovative way of promoting its Yellow Pages and Yellow Frontdoor, its magazine-styled directory focused on home improvement and decorating, Yellow Pages Group New Zealand is now the main sponsor of New Zealand’s largest home show as reported…

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Selling SEM: It’s Complicated

Over the past two months, we have been talking with sales reps in a variety of local media outlets who are selling search engine marketing. While we feel like some sales organizations are making headway in selling a significant volume…

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