Local Media – A Sea of Sameness

I was reading an article from Roy Greenslade, a former journalist from Ireland, about the woes of the newspaper industry in that country and couldn't help but think of the challenges local media faces here in the US. I wrote…

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Techstars Boston Demo Day

I'll be blogging live from Boston's Techstars demo day. There's lots of energy and excitement in the room as twelve new statrt-ups get their chance to present their business case and successes to win over investors. Early companies of interest…

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Selling With Intelligence

We have been meeting with a number of media salespeople, tracking articles about the transformation of the sales process, developing a number of theories specific to transforming the media sales process plus what is needed to support the transformation. We…

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EADP: Social Media Is ‘Tweet’

Sebastien Provencher introduced the EADP audience in Mallorca, Spain, to the concept of conversational commerce. Praized Media's latest product, Needium, mines local Tweets to uncover intent whether it is intentional or unintentional. Provencher offered the example of a series of…

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Pontiflex Powers Up Signup Ads

I recently had the opportunity to sit down with Brooklyn-based Pontiflex, which describes itself as “the industry’s leading mobile, email and social acquisition platform.” The real power behind the Pontiflex approach is the ability to capture email and consumer data…

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The Battle for Salespeople Is On

We've been starting to see the signs of recovery for the past few months. Companies that have been cutting costs and back office expenses are now realizing they need to get the sales end of their businesses moving again. Throughout…

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