Local.com

Interchange announced that it achieved a positive return on ad spend for the month of June. This goal was highlighted during the company's last earnings call. It means that directionally Local.com is growing traffic and revenue while maintaining costs. CEO…

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LiveDeal

LiveDeal announced record growth in June. The site recorded more than 1.4 million unique visitors, with traffic up 34 percent from May. ComScore reported the following growth rates for the Directories/Resources>Classifieds category: Craigslist.org (+11 percent), apartments.com (+8 percent), AutoTrader (-2…

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Google Results

Google announced the results for another stellar quarter today. Second-quarter net income rose 110 percent to US$721 million from US$343 million a year earlier. Revenues increased 77 percent to US$2.46 billion. Google's financial performance was highly anticipated, given the softness…

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Google CPA Test

David Jackson posted an invitation e-mail from Google regarding its pending CPA test. A CPA-based ad product is part of the wider strategy to push toward landing page optimization, conversion tracking products like the rumored GBuy, offline media ads and…

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InsiderPages & San Francisco

InsiderPages announced the completion of its first San Francisco Bay Area consumer reviews drive. The fundraising effort generated more than 4,500 reviews by area clubs and schools. InsiderPages distributed $8,000 to participating schools as a result of the program, or…

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eBay Interview

The Financial Times (FT.com) has published an in-depth interview with Meg Whitman that covers many topics from acquisitions to advertising models. It is worth reading in its entirety. Interview transcript: Meg Whitman, eBay

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Radio Spot Auctions

Ben Kuo from SoCalTech.com recently interviewed Bid4Spots Founder and CEO Dave Newmark. Bid4Spots is a Los Angeles area company that auctions unsold radio inventory through a weekly reverse auction. Interview Bid4Spots Web site During the auction process radio stations compete…

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Ads for Podcasts

Podbridge and Ingenio announced a partnership to include pay-per-call ads in podcasts. The Podbridge ad serving system is set up to bookend audio content with ads before and after content is played on the device. Historically, this advertising model has…

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eBay and Skype

eBay announced that it would begin adding "Skype Me" buttons to certain categories of listings for a test trial period starting June 19. The trial is an early step to accomplish several goals resulting from the $2.6 billion purchase of…

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GBuy

Bloomberg News has reported that Google will begin offering an online payment alternative to eBay this month. The new program will be called GBuy and will facilitate transactions between merchants and consumers. Participating merchants will be listed as Trusted GBuy…

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Schibsted and Trader Classified Media

Reuters is reporting that Schibsted, Norway's largest media group, has agreed to acquire Trader Classified Media's Western European and Latin American units for 580 million euros, or US$746.7 million. "Among Trader Classified's properties are Spanish online job site InfoJobs.net and…

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YellowPages.com and Anywho

YellowPages.com, a joint venture of AT&T and BellSouth, announced it will provide search returns for the Yellow Pages and Find A Site sections on the Anywho.com portal. Anywho.com has roughly 3.4 million users per month. Since its acquisition by the…

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Ingenio, Local Matters and Leads.com

Mike Fordyce and his partnership team at Ingenio were busy last week finalizing several deals. The first was with Local Matters, which is integrating Ingenio's pay-per-call network into its AreaGuides.net network of Web sites. Local Matters is in the middle…

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comScore

Internet research firm comScore has announced plans to launch a study designed to quantify the relationship between online queries and offline purchases. Over the past two years, comScore has conducted studies that have uncovered results consistent with the findings of…

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The Knot and The Wedding Channel

The Knot has finished courting the Wedding Channel and consummated a transaction valued at US$57.9 million in cash plus the issue of 1.15 million shares of common stock. The Wedding Channel has won several key patent lawsuits in the past…

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Google, StepUp and Retail Inventory Map Feeds

Google has started to include StepUp Commerce retail feeds into its mapping solution. This allows consumers to search for local retail products from the StepUp merchant base then click to view real-time inventory. We have been speculating about the inclusion…

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Newspapers and Internet Ad Growth

A few interesting news stories hit the wires last week about Internet advertising and the state of the newspaper business. Overall, we believe newspapers have tremendous opportunities, despite the near term difficulties that dominate the headlines.The NewsThe Interactive Advertising Bureau…

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