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Online/Interactive, SMBs »

[3 Apr 2014 | No Comment | ]

Traditionally, SMBs have invested the majority of their time, energy and budget in acquiring new customers. However, a recently-released report from BIA/Kelsey and Manta, based on findings from nearly 1,000 members of Manta’s online directory community, indicates a clear shift in focus to engagement and retention.
According to the report, “Achieving Big Customer Loyalty in a …

lead generation, Online/Interactive, SEO, Social »

[20 Mar 2014 | No Comment | ]

On Tuesday, March 25, BIA/Kelsey and Surefire Social are teaming up to host a live webcast on the booming opportunity, but inherent challenges, in national-local digital marketing for brands and multi-location enterprises.
BIA/Kelsey forecasts locally-targeted advertising and promotions spend by national businesses to approach $53 billion in the U.S. by 2017. As a result, brands are …

Ad Sales, National, Conferences, Leading in Local: Interactive Local Media, Mobile, Online/Interactive, Shopping, offline, Shopping, online, Smartphones »

[12 Dec 2013 | One Comment | ]

While The Weather Company VP Denise Chudy and Wanderful Media CEO Ben Smith work in different verticals (weather and retail), they shared a common mobile message at BIA/Kelsey’s Leading in Local conference: that the experiences are inherently local, with users expecting that local experience to also serve up personalization and hyper-relevance. To deliver on this …

Conferences, Leading in Local: Interactive Local Media, Newspapers, Online/Interactive, Traditional Media »

[11 Dec 2013 | No Comment | ]

 

Audrey Cooper is still new to her role as Managing Editor of SF Chronicle/SF Gate, but she’s already bubbling with ideas and an enthusiastic vision for bridging content and advertising in a digital-first environment. In a fireside chat at Leading In Local: Interactive Local Media, she ran through a multitude of new products, platforms and …

Conferences, Facebook, Leading in Local: Interactive Local Media, Mobile, SMBs, Social »

[10 Dec 2013 | No Comment | ]

At BIA/Kelsey’s Leading in Local conference, Facebook VP of Product Marketing Brian Boland amplified a local business theme we’ve been hearing from the social network for a while: simplicity, engagement and outcomes rule. The company has actually reduced the number of local ad products that it offers, instead focusing on providing rich targeting and generating …

Display Advertising, Forecasts, Online/Interactive, Paid Search, Reputation Management, Verticals »

[19 Nov 2013 | One Comment | ]

Today, BIA/Kelsey released its latest U.S. Local Media Forecast, with local advertising revenues growing from nearly $133 billion in 2012 to nearly $152 billion by 2017 , driven by a $21.4 billion surge in digital/online advertising over the same period (from $23.1 billion to $44.5 billion, a compound annual growth rate of 14 percent). Online/interactive - consisting of search, display …

Ad Sales, Funding, Mobile, Social »

[4 Nov 2013 | No Comment | ]

In light of Twitter’s upcoming IPO, slated for Thursday, BIA/Kelsey has developed its own projections of the social network’s future financial performance to arrive at what we believe is a reasonable stock price and achievable fair market valuation. We’ve also analyzed the micro-blogging service’s traffic and revenue trends and highlighted key strategic growth levers for it …

Microsoft, Mobile, Online/Interactive, SMB Digital Marketing »

[13 Sep 2013 | One Comment | ]

Microsoft’s Raj Kapoor mapped Bing’s evolving local search strategy at the SMB Digital Marketing Conference, an approach that begins with mobile, infuses social and is geared toward “consumer task completion.”
Kapoor first noted the ubiquity of digital channels in the consumer purchase process, with more than 90 percent using some mode of online search to find …

Online/Interactive, SEO, Social »

[23 Jul 2013 | 2 Comments | ]

One of the more common debates in SMB digital marketing revolves around the DIY vs. DIFM dilemma. Is it realistic for a service provider to hand over its tech platform to a small merchant, or is high-level “done for you” assistance required? Surefire Social CEO Chris Marentis thinks the answer may lie somewhere in the …

Coupons/Deals, Mobile, Newspapers, Online/Interactive, SMBs »

[16 Jul 2013 | One Comment | ]

Traditional media’s rush into digital marketing services as an incremental revenue source is in full swing, with Hearst LocalEdge, GateHouse Media’s Propel, Digital First’s AdTaxi and GannettLocal among those taking aggressive stakes in the opportunity. Now smaller publishers are seeking to capture the tailwind with consultative sales approaches of their own.
But the challenges are diffuse: …

Facebook, SMBs, Social »

[13 May 2013 | No Comment | ]

Increased investment, a bullseye on customer acquisition, yet unconvincing results. These are the core themes emerging from Manta’s recently-released Q1 SMB Wellness Index, a survey of small business owners focused on social media. They are the very themes called out in BIA/Kelsey’s LCM 16 SMB research. SMBs continue to pour more time and energy into …

Funding, Online/Interactive, Reputation Management, Social »

[25 Mar 2013 | One Comment | ]

Significant news in the online presence/reputation management space came across the wire at BIA/Kelsey’s Leading in Local conference last week in Boston, as VendAsta announced $8.25 million in Series B funding to accelerate the company’s holistic identity/reputation/social management solution.
In just over two years, it has established a deep network of local publishers (Cox Media Group, …

Conferences, Leading in Local: The National Impact, Online/Interactive, SMBs, Social »

[20 Mar 2013 | No Comment | ]

Tuesday at BIA/Kelsey’s Leading in Local Conference, HubSpot CEO Brian Halligan emphasized that the local marketing game has changed – dramatically, secularly. Traditional “push” marketing techniques (usually requiring large budgets) no longer resonate with many consumers. Rather, small/medium businesses must be nimble and creative, qualities at the foundation of the company’s inbound marketing approach.
“It’s much …

Conferences, Leading in Local: The National Impact, Online/Interactive, Radio, Television, Local »

[20 Mar 2013 | No Comment | ]

Today at BIA/Kelsey’s Leading in Local conference, CBS Radio President and CEO Dan Mason underscored radio’s sustaining power as a megaphone and community connector, while also discussing its role in the fragmented digital audio ecosystem.
CBS has moved aggressively into digital with local sites that aggregate radio and TV content. It fields a national editorial staff, …

Conferences, Leading in Local: The National Impact, Mobile, Online/Interactive, Traditional Media »

[19 Mar 2013 | No Comment | ]

Traditional media is in the throes of transformation, seeking to diversify beyond legacy models and serve customers with an array of new products and services. At BIA/Kelsey’s Leading in Local conference, Gannett Digital Marketing Services President and CEO Vikram Sharma reintroduced the monolith as something much more – a full-fledged “digital marketing services company” buttressed …

Ad Sales, National, Brand Marketing, Conferences, Leading in Local: The National Impact, Online/Interactive »

[18 Mar 2013 | No Comment | ]

Today at BIA/Kelsey’s Leading in Local conference, Hill Holiday EVP and Chief Media Officer Cindy Stockwell gave a street-level view of the opportunities and challenges confronting brands as they seek to localize their advertising/marketing. While there are voluminous channel and platform choices, Stockwell stressed three universal precepts: “add value to consumers in whatever channel they …

Coupons/Deals, Online/Interactive »

[7 Dec 2012 | No Comment | ]

Declaring that deals have officially “jumped the shark” could well be an overstatement, considering that revenues are still on the uptick (BIA/Kelsey forecasts that the U.S. market will grow to $5.5 billion by 2016) and hundreds of companies continue to invest in the channel. However, the broad deals market is clearly evolving and segmenting in …

Location Targeting, Mobile »

[7 Dec 2012 | No Comment | ]

BIA/Kelsey Senior Analyst Mike Boland began the ILM West mobile superforum by sizing the magnitude of the mobile-local advertising opportunity (while also noting its current shortcomings): $5.8 billion by 2016, or 58 percent of the total mobile market.
Much of the early mobile ad trial that carries the hope of driving higher premiums (and thereby closing …

Brand Marketing, General Marketing, Local Marketing, Online/Interactive »

[20 Nov 2012 | No Comment | ]

BIA/Kelsey forecasts digital advertising/marketing to grow to about 25 percent of the local ad spending pie next year. This growth puts companies on the hook to develop integrated marketing strategies that connect the entire purchase funnel to drive revenue, a very difficult task.
On Wednesday, Nov. 14th, BIA/Kelsey and Balihoo held a Webinar on this very …

Facebook, ILM West, Online/Interactive, Social »

[16 Nov 2012 | No Comment | ]

As many in our  interactive local media community can attest, the pace of change and disruption in social media is dizzying. New networks, native ads, SoLoMo, social commerce…we could go on for days.
At BIA/Kelsey’s ILM West 2012 conference in L.A. Dec. 4-6, we’re placing a major focus on social media business models. The headliner is …