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Listings Providers, Local, Online/Interactive, SEO, SMBs »

[4 Jun 2014 | No Comment | ]

BIA/Kelsey’s Consumer Commerce Monitor survey reveals that online search is now the most popular channel choice for local shopping (nearly 57 percent on consumers utilize it in their buying process). The trend is further accelerating as mobile penetration and session activity surge. For instance, 40 percent of consumers who leverage smartphones for local shopping do …

Facebook, Forecasts, Social »

[15 May 2014 | 2 Comments | ]

BIA/Kelsey has released the latest wave of its U.S. Social Local Media Forecast for 2013-2018, and unsurprisingly, the two drivers accelerating advertising spend are mobile platforms and native formats.
The overall social advertising market will surge from $8.4 billion this year to $15 billion by 2018. That same year native will account for nearly two-thirds of …

Online/Interactive, SMBs »

[14 May 2014 | One Comment | ]

Retaining and delighting existing customers is a massive opportunity for SMBs…and increasingly they know it. However, taking full advantage of that opportunity by utilizing digital loyalty programs remains a challenge.
BIA/Kelsey and Manta will present a free webinar Thursday at 2:00 EDT that unpacks the opportunities and challenges facing SMBs as they seek to optimize existing …

Online/Interactive, SMBs, Social »

[29 Apr 2014 | No Comment | ]

 
 
 
 
 
 
 
Recent Sponsored Research from BIA/Kelsey and Manta, based on a survey of members of Manta’s online directory community, uncovered a notable trend: more than ever, SMBs are turning their attention and efforts to customer retention, prioritizing it above even acquisition. BIA/Kelsey and Manta will discuss this paradigm shift and its implications for SMBs in a …

Display Advertising, Mobile, Online/Interactive, SMBs »

[28 Apr 2014 | No Comment | ]

SMBs are increasingly aware of two themes – often related – that are core to their future business growth: 1) consumers expect to discover and interact with them on mobile platforms; 2) existing customers directly impact profitability; retaining and delighting them must be given higher priority.
Huzzah, the digital arm of User-Friendly Media, is building a …

Mobile, Online/Interactive, Smartphones, SMBs, Verticals »

[22 Apr 2014 | One Comment | ]

 

Last week, Northern Virginia-based Urgent.ly closed its seed round to accelerate the model it’s building to improve roadside assistance for both customers and service providers. The company offers an HTML5 mobile app to connect both sides of the marketplace quickly and efficiently at the critical moment of need (i.e. when a driver needs a tow …

Online/Interactive, SMBs »

[3 Apr 2014 | One Comment | ]

Traditionally, SMBs have invested the majority of their time, energy and budget in acquiring new customers. However, a recently-released report from BIA/Kelsey and Manta, based on findings from nearly 1,000 members of Manta’s online directory community, indicates a clear shift in focus to engagement and retention.
According to the report, “Achieving Big Customer Loyalty in a …

lead generation, Online/Interactive, SEO, Social »

[20 Mar 2014 | No Comment | ]

On Tuesday, March 25, BIA/Kelsey and Surefire Social are teaming up to host a live webcast on the booming opportunity, but inherent challenges, in national-local digital marketing for brands and multi-location enterprises.
BIA/Kelsey forecasts locally-targeted advertising and promotions spend by national businesses to approach $53 billion in the U.S. by 2017. As a result, brands are …

Ad Sales, National, Conferences, Leading in Local: Interactive Local Media, Mobile, Online/Interactive, Shopping, offline, Shopping, online, Smartphones »

[12 Dec 2013 | One Comment | ]

While The Weather Company VP Denise Chudy and Wanderful Media CEO Ben Smith work in different verticals (weather and retail), they shared a common mobile message at BIA/Kelsey’s Leading in Local conference: that the experiences are inherently local, with users expecting that local experience to also serve up personalization and hyper-relevance. To deliver on this …

Conferences, Leading in Local: Interactive Local Media, Newspapers, Online/Interactive, Traditional Media »

[11 Dec 2013 | No Comment | ]

 

Audrey Cooper is still new to her role as Managing Editor of SF Chronicle/SF Gate, but she’s already bubbling with ideas and an enthusiastic vision for bridging content and advertising in a digital-first environment. In a fireside chat at Leading In Local: Interactive Local Media, she ran through a multitude of new products, platforms and …

Conferences, Facebook, Leading in Local: Interactive Local Media, Mobile, SMBs, Social »

[10 Dec 2013 | No Comment | ]

At BIA/Kelsey’s Leading in Local conference, Facebook VP of Product Marketing Brian Boland amplified a local business theme we’ve been hearing from the social network for a while: simplicity, engagement and outcomes rule. The company has actually reduced the number of local ad products that it offers, instead focusing on providing rich targeting and generating …

Display Advertising, Forecasts, Online/Interactive, Paid Search, Reputation Management, Verticals »

[19 Nov 2013 | One Comment | ]

Today, BIA/Kelsey released its latest U.S. Local Media Forecast, with local advertising revenues growing from nearly $133 billion in 2012 to nearly $152 billion by 2017 , driven by a $21.4 billion surge in digital/online advertising over the same period (from $23.1 billion to $44.5 billion, a compound annual growth rate of 14 percent). Online/interactive - consisting of search, display …

Ad Sales, Funding, Mobile, Social »

[4 Nov 2013 | No Comment | ]

In light of Twitter’s upcoming IPO, slated for Thursday, BIA/Kelsey has developed its own projections of the social network’s future financial performance to arrive at what we believe is a reasonable stock price and achievable fair market valuation. We’ve also analyzed the micro-blogging service’s traffic and revenue trends and highlighted key strategic growth levers for it …

Microsoft, Mobile, Online/Interactive, SMB Digital Marketing »

[13 Sep 2013 | One Comment | ]

Microsoft’s Raj Kapoor mapped Bing’s evolving local search strategy at the SMB Digital Marketing Conference, an approach that begins with mobile, infuses social and is geared toward “consumer task completion.”
Kapoor first noted the ubiquity of digital channels in the consumer purchase process, with more than 90 percent using some mode of online search to find …

Online/Interactive, SEO, Social »

[23 Jul 2013 | 2 Comments | ]

One of the more common debates in SMB digital marketing revolves around the DIY vs. DIFM dilemma. Is it realistic for a service provider to hand over its tech platform to a small merchant, or is high-level “done for you” assistance required? Surefire Social CEO Chris Marentis thinks the answer may lie somewhere in the …

Coupons/Deals, Mobile, Newspapers, Online/Interactive, SMBs »

[16 Jul 2013 | One Comment | ]

Traditional media’s rush into digital marketing services as an incremental revenue source is in full swing, with Hearst LocalEdge, GateHouse Media’s Propel, Digital First’s AdTaxi and GannettLocal among those taking aggressive stakes in the opportunity. Now smaller publishers are seeking to capture the tailwind with consultative sales approaches of their own.
But the challenges are diffuse: …

Facebook, SMBs, Social »

[13 May 2013 | No Comment | ]

Increased investment, a bullseye on customer acquisition, yet unconvincing results. These are the core themes emerging from Manta’s recently-released Q1 SMB Wellness Index, a survey of small business owners focused on social media. They are the very themes called out in BIA/Kelsey’s LCM 16 SMB research. SMBs continue to pour more time and energy into …

Funding, Online/Interactive, Reputation Management, Social »

[25 Mar 2013 | One Comment | ]

Significant news in the online presence/reputation management space came across the wire at BIA/Kelsey’s Leading in Local conference last week in Boston, as VendAsta announced $8.25 million in Series B funding to accelerate the company’s holistic identity/reputation/social management solution.
In just over two years, it has established a deep network of local publishers (Cox Media Group, …

Conferences, Leading in Local: The National Impact, Online/Interactive, SMBs, Social »

[20 Mar 2013 | No Comment | ]

Tuesday at BIA/Kelsey’s Leading in Local Conference, HubSpot CEO Brian Halligan emphasized that the local marketing game has changed – dramatically, secularly. Traditional “push” marketing techniques (usually requiring large budgets) no longer resonate with many consumers. Rather, small/medium businesses must be nimble and creative, qualities at the foundation of the company’s inbound marketing approach.
“It’s much …

Conferences, Leading in Local: The National Impact, Online/Interactive, Radio, Television, Local »

[20 Mar 2013 | No Comment | ]

Today at BIA/Kelsey’s Leading in Local conference, CBS Radio President and CEO Dan Mason underscored radio’s sustaining power as a megaphone and community connector, while also discussing its role in the fragmented digital audio ecosystem.
CBS has moved aggressively into digital with local sites that aggregate radio and TV content. It fields a national editorial staff, …