An Outsider's View of Yellow Pages

Not surprisingly, Kennard says that private equity is good for the industry because it allows publishers to focus on their core business and expand horizontally. He makes a distinction between the core business of selling advertising and "our franchise of…

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“We're No. 1″

DexOnline.com was the No. 1 IYP site within its region in 2004, according to consumer research firm comScore. They are not close to No. 1 outside of their region. We do not have information on how other publishers have done…

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How to Summarize a Meeting

Subject: bear stearns media conference - one line summary Advertising perspectives from our Media Conf - from A. Quadrani. Surprising amount of consistency from both ad buyers and sellers which suggested the ad market is healthy but dollars being dispersed…

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The Changing Ear of Radio

Most every traditional medium today faces challenges from new technologies. Yellow Pages and newspapers, the primary print directional media, are being affected mostly by the Internet. Radio faces the double whammy of iPod and other portable digital audio players and…

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Conferences: A Leading Industry Indicator?

Conferences tend to reflect how the business is right now. When business is struggling, publishers will either put a numerical limit on the total number of employees that can attend an event or institute the more draconian requirement that everyone…

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The Bell No Longer Tolls

I joined the residential marketing group at AT&T in 1978 because my Director convinced me that €œthe Biggest Company on Earth€ was going to become a marketing driven company. I was young and na¯ve then, and I should have paid…

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The Marshall Leaves Town

We learned earlier today that Pat Marshall has departed Verizon Information Services. Few people in the directory business have as much experience in the application of new technology as Pat does. Pat€™s been on the leading edge of most new…

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My Wish for the YP Industry in 2005

My wish for the Yellow Pages industry in the new year is that the leaders of our business do a better job of communicating our value story to the outside world.In Bambi Francisco's article she seems to assume that everyone…

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