Google at $600?

Safa Rashtchy has started off this year with a high profile. The first analyst that I heard on the radio on the way to work was Piper Jaffray's Mr. Rashtchy being interviewed by CNBC about his prediction that Google will…

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…Now Give It a Review

Out of curiousity, I was wondering just how long has The Kelsey Group been writing about this topic, and a search of our archives shows the first artcle turned up in a Fax Bulletin (honk if you remember those) on…

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The Yellow Pages is the Yellow Pages

I have trouble understanding how a top business publication like BusinessWeek can say, €œBelieve it or not, among the hottest media bets is the $15 billion a year U.S. Yellow Pages market.€ Why has it taken so long to recognize…

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Buying Ink by the Barrel

Ten years ago, when The Kelsey Group more closely covered the newspaper industry, we conducted annual research among both dailies and weeklies to judge their overall opinion of or interest in electronic services. Every year daily newspapers said that their…

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What's in a Name?

In the past, RHD has described itself as €œa leading Yellow Pages publisher and directional media company.€ That was the term used in the press release for both Dex and RHD. However, the current earnings announcement describes RHD as €œa…

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Katrina and One Company

It is not surprising that the Yellow Pages industry has stepped up to the plate to help their employees and their customers. Dan told me that, ironically, the White Pages for New Orleans are at the printer. He said, "I…

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A Senior Moment

In a separate item by David Carr, titled €œWhy You Should Pay to Read This,€ the author suggests that paid content is in real danger because youth expect information to be free. They are willing to pay for the distribution…

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Did Verizon Demote SuperPages?

In the first quarter of 2001, Verizon Information Services rolled out SuperPages as the new brand identity for its print directory products. At the time, the concept of applying an Internet brand name to an offline directory was unusual, and…

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Are RBOC Yellow Pages the Big Game?

The Journal goes on to predict that Carlyle won't be the largest buy-out fund for long. At least three other companies "are expected to be as big or larger." Michael Klein, head of global banking at Citigroup said, "the capital…

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'I Agree with What He Said'

What do you get when you ask a YPA staff vice president to ask six board members questions in front of the membership? In short, not a lot of controversy. That's nobody's fault. It's just the environment. Stephanie Hobbs, who…

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How Fast is the Digital Horse?

Recently, I have had the opportunity to speak to a number of publishers of all sizes to get a sense of their perspective on this important issue. My take is that Yellow Pages executives believe there will be a major…

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Which Search Engine is the Best?

No such luck. This was simply a Forbes.com headline designed to suck readers into a brief news story. Oh, and by the way, why don€™t you respond to the question, €œWhat do you think is the best search engine?€ For…

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AIDA: Old Media Still Works!

Specifically, DCCI is focusing on €œthe ROI data our Call Measurement Services provides to marketer and business owners,€ and how their €œCall Measurement Programs deliver real-time information about high-value customers.€ They have placed the ads next to a YPA print…

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