Concerns About Selective Technology

New research from Edison Media shows that television (broadcast, cable, satellite, premium) and the Internet are the most essential media to respondents' lives in 2007. Both radio and newspapers declined between the current survey and one conducted in 2002. According…

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No Change in U.S. Yellow Pages Forecast

Universal McCann has been the definitive word in advertising forecasts for more years than most of us have been alive, and team leader Bob Coen has been consistently conservative yet accurate. In December, he predicted that Yellow Pages would come…

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The Future of Local Search in Europe

The Kelsey Group and AMR International joined forces to hold a summit in London on the Future of Local Search in Europe. It was an invitation-only affair, which is why you probably didn’t hear about it. Not surprisingly, most of…

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Yellow Pages Is a Growth Industry

A challenge that every marketing person faces is to determine the unique selling proposition (USP) for a product or service and then convey it in an interesting manner that will encourage the target market to buy. Today, after six months…

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Six Trends (A Decade Later)

Ten years ago, The Kelsey Group was asked to make a general session presentation at the Yellow Pages Publishers Association annual convention. Although titled "Six Trends That Will Shape the Industry in the Year 2010," we chose instead to make…

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Conventional Wisdom

For a variety of reasons, I am unable to attend this year's YPA Annual Convention in Las Vegas. The Kelsey Group is very well represented at this conference, just as we were at the Association of Directory Publishers event a…

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The Importance of Doing Your Homework

Knowledge@Wharton published an article Wednesday that uses some Kelsey Group information. It's a mini case study titled "All Politics Is Local and So Are Sales Leads: The Birth of an Internet Search Company." The subject is a company called Natpal…

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Idearc Dresses Up for the Dance

Idearc held its coming-out party today. President and CEO Kathy Harless sounded positively giddy: "This is an exciting day for us. We're off to a strong start as a publicly traded company. We have an established, value-generating portfolio, a resilient…

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Yell.com Broadens Brand

Yell.com, which calls itself the United Kingdom's local search engine, is working with Oodle.co.uk, a search engine for local classified advertisements, which will enable people who access Yell.com to post their own free advertisements on the site. While Yell is…

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Change Happens

The Kelsey Group's basic business has always been about the impact of new technologies on local media companies and small businesses. It is one thing to discuss this in the abstract and something else to read in The New York…

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