Local Ads Preferred Among Mobile Audiences

80 percent of respondents in a recent JiWire Q4 report state a preference for locally relevant ads over non-local advertising. The report examined three emerging trends in the location and mobile markets: response to location-based messaging, location specific shopping behaviors,…

Read More

Blinkx to Power AOL Video Search

Blinkx, a British video search company, will now power video search on AOL.com. Its video platform includes the ability to listen to the sound track using speech-to-text technology, look at the images on screen using advanced video analytics, and read…

Read More

YPG 2012 Outlook: Digital Hopes and Debt Woes

Online revenues for Canada's Yellow Pages Group grew 30 percent in 2011, offsetting declines in its domestic print business as well as its U.S. operations, according to the company's recently released earnings. Revenues decreased to C$1.3 million in 2011 compared with C$1.4…

Read More

Yellow Media Scales Back On Canpages

Yellow Media is cutting jobs in its Canpages print directories division but says it will keep its Canpages online business. "From an online and mobile perspective, the Canpages brand will continue to exist," said Yellow Pages Group Treasurer Anne-Sophie Roy.…

Read More

ILM West: What’s the 411 for SMBs?

Our audience might be upset that Jed’s Burgers, a fictitious business set up for the Yext PowerListings demo isn’t real. What may be more upsetting is the fact that 20 percent of local searches will return the wrong information. Lerman…

Read More