Yellow Book in Clicks Business

Yellow Book announced today that it has acquired Click Forward, a Coral Gables, Florida-based search engine marketing company. Terms were not disclosed. Yellow Book plans to use the assets gained through the acquisition to develop a local search product to…

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Eniro Adds Click-to-Call

Swedish search and directory company Eniro has signed an agreement with Woize International to use the U.K.-based firm's technology to offer a click-to-call feature on its online product porfolio. You can read the press release here. Eniro plans to offer…

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Dex-RHD Deal Closes

As expected, the merger of R.H. Donnelley Corp. and Dex Media closed today. Dex Media is no more, and RHD is now the third-largest U.S. directory publisher, with combined revenues of roughly US$2.5 billion. You can read more about the…

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YPC Launches Ad Campaign

YellowPages.com has launched its long-awaited advertising campaign to generate awareness and organic traffic. The site is jointly owned by AT&T and BellSouth, and the agency handling the campaign, GSD&M in Austin, also does work for AT&T Yellow Pages (formerly SBC).…

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Yellow Book’s Usage Results

Having just returned from a Yellow Book "summit" with the national ad community, it is fair to say that the national agencies are viewing the company in a new light. The reason? Yellow Book showed significant strength in the first…

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Shareholders OK RHD-Dex

It's official. The RHD-Dex Media merger has been approved by shareholders. Here is the release. The deal, which combines two of the top five U.S. incumbent publishers, is expected to formally close at the end of this month. Here is…

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Bad Signal for Yell on Rate Cap

This article appeared today in the Guardian Newspaper in the U.K., regarding the ongoing review of the rate cap imposed on Yell in the United Kingdom. The Competition Commission has issued a report indicating it may extend or expand the…

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Labor Fired Up About Verizon Talks

Striking Verizon Information Services workers in upstate New York found an interesting way to express their displeasure at the pace and manner of negotiations for a new collective bargaining agreement. You can read about it here. The two sides have…

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News Corp. Taking on Sensis

The Australian is reporting that Rupert Murdoch's News Corp. is planning to challenge Sensis' growing position in Australian directories, classifieds and local search with its own "listings" product. The product will be powered by News Corp.'s latest asset, Australian Local…

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Spin-Offs No Sure Bet to Unlocking Value

BusinessWeek has an interesting take on the benefits of spin-offs, which is apropos given the likelihood that Verizon will go the spin-off route with its Information Services directory publishing unit. A BusinessWeek study conducted by Dealogic found that " ...the…

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YPC in Tight with Yahoo!

YellowPages.com announced today it has entered a distribution agreement with Yahoo! that covers both Yahoo! Yellow Pages and Yahoo! Local. You can read the press release here. We will cover the deal in more detail in next week's Local Media…

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Small but Venerable Independent Sells to YB

Clarke Directory Publishers, an established and well-regarded niche independent publisher operating in Southern California, apparently has decided the time is right to cash in. Yellow Book issued a press release today saying it has acquired Clarke for an undisclosed sum.…

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Tellier Talks About Trader Deal

Had a discussion this morning with Marc Tellier at Yellow Pages Group about his company's acquisition of Trader Media Group, a Canadian classifieds publisher. We will cover the whole idea of directories and classifieds in greater detail within the TKR…

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Yellow Book Reveals Online Revenues

Last week Yell Group conducted a detailed investor presentation in which it revealed for the first time online revenues for Yellow Book, its U.S. subsidiary. We will cover the details of the presentation within the TKR program, but here are…

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Eniro Closes Door on Eastern Europe

In a transaction unlikely to alter the delicate balance of power in the global Yellow Pages industry, Swedish publisher Eniro announced earlier this week that it has sold its 75 percent stake in Belarus directory publisher JV Eniro Belfakta, for…

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