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Mobile, Online/Interactive, Yellow Pages »

[31 Jul 2014 | No Comment | ]

The U.S. search and directories company YP announced it generated nearly $400 million in mobile advertising revenue in 2013, placing it behind Google and Twitter as the third largest mobile advertising company. YP also reported it has total digital ad revenue of nearly $1 billion in 2013.
“In a rapidly changing digital landscape, we’re proud of …

Mobile, Online/Interactive, Yellow Pages »

[16 Jul 2014 | One Comment | ]

The Swedish search company Eniro has replaced the management of its Swedish online property following a “disappointing” second quarter, in the words of CEO Johan Lindgren, who addressed the issue head on during today’s earnings call. The biggest outcome of the weak quarter was to shave about SEK100 million off of Eniro’s full year 2014 …

Mobile, Online/Interactive, Social, Yellow Pages »

[8 Jul 2014 | No Comment | ]

YP has unveiled a new version of its mybook feature on YP.com, making the tool more social by enabling users to share their mybook content with friends via email, SMS and social media.
Mybook is a tool that allows users to organize local business information into customized categories like “Date Night,” “Home Improvement” or “Vacation Ideas.” Mybook …

Online/Interactive, Yellow Pages »

[17 Jun 2014 | No Comment | ]

The global directories company Hibu is apparently beginning to de-emphasize its corporate brand in favor of its old moniker Yell. This is according to an article today in the British newspaper The Evening Standard.
Hibu has been undergoing substantial change recently. Last year, lenders took control of the company, removed its CEO Mike Pocock, and sent …

Newspapers, Online/Interactive, Sales Best Practices »

[14 May 2014 | No Comment | ]

 
No one media organization has completely solved the challenge of traditional to digital sales transformation — but there is an emerging set of common traits and best practices. On Tuesday, we presented some of these elements on a Local Media Association webinar, “Taming the Local Sales Machine.”
The webinar presentation was based on a talk Jed …

Conferences, Online/Interactive »

[9 May 2014 | One Comment | ]

The idea that everything is local came through in this morning’s session, “Buy Side, Sell Side: Top Insights from Yelp and U-Haul” featuring two speakers sharing insights from opposite ends of the media purchase.
Elnora Cunningham, Director, Local Search, U-Haul International
Pete Hancock, Senior Director, Head of National Sales, Yelp
The core question they tackled was, What really …

Conferences, Leading in Local: The National Impact, Online/Interactive »

[8 May 2014 | One Comment | ]

 

Following yesterday’s talk from Living Social’s Mitch Spolan, this morning at Leading in Local: The National Impact, The Weather Co.’s Curt Hecht offered another primer on applying creativity to national to local marketing and advertising.
Hecht is an ad agency veteran who serves as Weather’s global chief revenue officer, driving revenue generation strategy for the Weather …

Conferences, Leading in Local: The National Impact, Online/Interactive »

[8 May 2014 | No Comment | ]

The convergence of ‘local-local’ and ‘national-local‘ was in full swing on Day 1 of BIA/Kelsey’s Leading in Local: The National Impact conference yesterday in Atlanta.
AAA, Aflac, AutoTrader, Balihoo, Living Social, Fourquare, LocalVox, Two Men and a Truck, Yodle, YP were among the big names crowding the stage on Day 1. A number of key themes …

Conferences, Leading in Local: The National Impact, Online/Interactive, Video »

[5 May 2014 | No Comment | ]

Eyeview and G/O Digital have brought a personalized and hyperlocal flavor to the Go Local Awards with their program to help appliance retailer Conn’s use video to distribute its local circular content. The awards, co-presented by BIA/Kelsey and Balihoo, showcase innovation in national to local digital marketing.
Eyeview Sales Director Ben Flaccus walked us through the …

Conferences, Leading in Local: The National Impact, Online/Interactive, Social »

[2 May 2014 | No Comment | ]

 
Eventful, the latest Go Local Awards finalist to be featured here, borrowed a technique often used for film trailers to promote a new TV show, Fox’s “Sleepy Hollow,” with tremendous results. The program used digital media to created a competition among cities for which would get to host a preview of the new show.
Eventful’s Holly Anderson …

Conferences, Online/Interactive, Yellow Pages »

[28 Apr 2014 | No Comment | ]

 

The Local Search Association has done a pretty admirable job of transforming itself from a print-centric Yellow Pages trade group into one that is supporting a much broader and more robust local online advertising industry.
The association has moved beyond the cosmetic name change (it used to be the Yellow Pages Publishers Association) to launch initiatives …

Conferences, Leading in Local: The National Impact, Online/Interactive, Video Posts »

[28 Apr 2014 | No Comment | ]

 
AAA Carolinas faced a unique challenge in building a strong digital footprint to reach its members. The way AAA works meant that the Carolinas club cannot advertise outside its geographic boundaries, lest it step on a neighboring club’s toes. AAA Carolinas serves members in North and South Carolina.
“This was a huge issue for us,” said …

Online/Interactive, Video, Video, online »

[24 Apr 2014 | One Comment | ]

Sightly has launched a new video ad platform aimed at allowing local marketers to target their video ads to a highly customized audience.
According to today’s announcement, the new platform, called TargetView, allows advertisers to serve ads tailored to specific consumer’s device and location at the time they view the video.
The emphasis on multi-screen is key …

Conferences, Leading in Local: The National Impact, Mobile, Online/Interactive »

[24 Apr 2014 | No Comment | ]

 
Every day Manhattan’s roughly 1.6 million population expands by another 4 million, as workers and tourists flood onto the island to trade bonds, shop or take in a show.
Golocal Awards finalist xAd helped the Broadway musical Mamma Mia attack the huge opportunity these day trippers represent by developing a place-based targeting campaign aimed at reaching …

Conferences, Leading in Local: The National Impact, Online/Interactive, Video Posts »

[24 Apr 2014 | No Comment | ]

Lauren Moores, an established “guru” on all things data, has an ambitious agenda at Dstillery, a New York company that provides data and insights to agencies and brands. Moores is Dstillery’s VP of analytics.
“We are trying to solve more than just advertising questions,” Moores said. “We are using our technology, data and know how to …

Funding, Online/Interactive, SMBs »

[24 Apr 2014 | No Comment | ]

Matt Booth hasn’t let any grass under his feet since taking the helm at Solfo/Yellowbot last year. The company has closed a $6.35 million Series A funding round, build up its team to include more focus on marketing and business development, expanded the product portfolio and, finally, changed its name to Connectivity.
As Solfo/Yellowbot, the company …

Conferences, Leading in Local: The National Impact, Online/Interactive »

[21 Apr 2014 | No Comment | ]

There is nothing more local than the weather. Curt Hecht puts this simple idea to work every day at the Weather Company, where he serves as global chief revenue officer. The Weather Company, which was acquired in 2008 by NBC Universal for $3.5 billion, operates two powerful brands — weather.com online and The Weather Channel …

Analyst Roundtables, Mobile, Online/Interactive, Yellow Pages »

[15 Apr 2014 | One Comment | ]

 
On the latest installment of BIA/Kelsey’s analyst roundtable series, analyst Mike Boland explained why he is even more bullish on mobile ad revenue with his latest forecast and Managing Editor Charles Laughlin assessed recent actions of Hibu’s new CEO aimed at cutting costs and rationalizing the product set.
Boland outlined his 2013-18 mobile advertising forecast, which …

Online/Interactive, Yellow Pages »

[9 Apr 2014 | 2 Comments | ]

 
David Eckert hasn’t let any grass grow under his feet since taking the helm last month at the global search and directory company Hibu. Eckert, who had been serving as Hibu’s “operational” chief restructuring officer, was named CEO in March, replacing the departed Mike Pocock.
Hibu operates in the United Kingdom, Unites States, Spain and South …

Conferences, Leading in Local: The National Impact, Online/Interactive, Video Posts »

[9 Apr 2014 | No Comment | ]

Longtime industry change agent Chip Perry wrote the playbook for how to use “internal disruption” as a positive force within a traditional media environment. Back in 1997, Atlanta-based Cox Communications tapped Perry as employee No. 1 of a new venture that came to be AutoTrader, easily among the most successful online B2C verticals, with revenues …