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[23 Oct 2014 | No Comment | ]

10/23/14: Post updated to include a link to download Stacey Sedbrook’s presentation this week to the Inland Press Association.
“Change is hard. It takes a lot of effort. Sustaining change is even harder.”
BIA/Kelsey’s Stacey Sedbrook offered a sales transformation clinic this week at the Inland Press Association’s annual conference in Chicago.
The success or failure of any …

Online/Interactive, Yellow Pages »

[14 Oct 2014 | No Comment | ]

Dex Media announced today that former Yellowbook CEO Joe Walsh will take over as its President and CEO, replacing Peter McDonald.
It has been widely rumored for some time that Walsh was in line for a key role at Dex Media. Walsh and his former Yellowbook colleagues Gary Shaw and Gordon Henry have recently been doing …

Online/Interactive, Yellow Pages »

[13 Oct 2014 | No Comment | ]

The Yellow Pages brand is both blessing and curse for those trying to morph legacy directory businesses into digital solutions providers for SMBs. Yellow Media CEO Julien Billot conceded as much in his keynote presentation at BIA/Kelsey’s recent SMB Digital Marketing conference in San Francisco. However Billot believes the smarter play is to invest in transforming …

Conferences, Mergers & Acquisitions, Online/Interactive, SMB Digital Marketing, Yellow Pages »

[23 Sep 2014 | 2 Comments | ]

The big announcement this morning at Leading in Local: SMB Digital Marketing — The Berry Company has acquired LocalVox for an undisclosed amount. Berry was already an investor in LocalVox and has been one of the leading resellers of the marketing automation firm’s LocalCast product.
Laura Cole, Berry’s VP of Marketing, told us the acquisition was …

Online/Interactive, Yellow Pages, Internet, Yellow Pages, Print »

[18 Sep 2014 | No Comment | ]


YP has named David Lebow to the newly created position of Chief Revenue Officer, reporting to CEO David Krantz. Lebow was previously executive vice president, digital markets. This promotion puts Lebow in charge of YP’s enormous 4,000 person sales organization.
Lebow joined YP in January 2013. His career has spanned some of the biggest brands in …

Online/Interactive, Yellow Pages »

[7 Sep 2014 | No Comment | ]

The Nordics search and directory company Eniro has suffered a series of increasingly embarrassing developments in recent weeks. It began back in July with a “disappointing” second quarter earnings result, which led to a management shake-up. In mid-August the company announced that it has reached a “mutual decision” to part ways with CEO Johan Lindgren, …

Call Monetization, Online/Interactive »

[4 Sep 2014 | No Comment | ]

Call-based advertising player Soleo Communications took an important step recently with the launch of its Call Generation Portal, a new service that allows small, medium and large merchants (or their agencies) to create an account with Soleo to purchase phone-based leads. It’s essentially a self-serve pay per call platform.
Calls are of course a robust lead …

Online/Interactive, Yellow Pages »

[3 Sep 2014 | 3 Comments | ]

YP has made a deal to include Goodzer‘s enhanced local services data across 3,000 business categories on YP.com and YP’s mobile app. The move is designed to improve the value of YP’s owned and operated digital properties to merchants and consumers.
Consumers will now find more content within the YP environment when the conduct local searches, …

Mobile, Online/Interactive, Yellow Pages »

[31 Jul 2014 | One Comment | ]

The U.S. search and directories company YP announced it generated nearly $400 million in mobile advertising revenue in 2013, placing it behind Google and Twitter as the third largest mobile advertising company. YP also reported it has total digital ad revenue of nearly $1 billion in 2013.
“In a rapidly changing digital landscape, we’re proud of …

Mobile, Online/Interactive, Yellow Pages »

[16 Jul 2014 | One Comment | ]

The Swedish search company Eniro has replaced the management of its Swedish online property following a “disappointing” second quarter, in the words of CEO Johan Lindgren, who addressed the issue head on during today’s earnings call. The biggest outcome of the weak quarter was to shave about SEK100 million off of Eniro’s full year 2014 …

Mobile, Online/Interactive, Social, Yellow Pages »

[8 Jul 2014 | No Comment | ]

YP has unveiled a new version of its mybook feature on YP.com, making the tool more social by enabling users to share their mybook content with friends via email, SMS and social media.
Mybook is a tool that allows users to organize local business information into customized categories like “Date Night,” “Home Improvement” or “Vacation Ideas.” Mybook …

Online/Interactive, Yellow Pages »

[17 Jun 2014 | No Comment | ]

The global directories company Hibu is apparently beginning to de-emphasize its corporate brand in favor of its old moniker Yell. This is according to an article today in the British newspaper The Evening Standard.
Hibu has been undergoing substantial change recently. Last year, lenders took control of the company, removed its CEO Mike Pocock, and sent …

Newspapers, Online/Interactive, Sales Best Practices »

[14 May 2014 | No Comment | ]

No one media organization has completely solved the challenge of traditional to digital sales transformation — but there is an emerging set of common traits and best practices. On Tuesday, we presented some of these elements on a Local Media Association webinar, “Taming the Local Sales Machine.”
The webinar presentation was based on a talk Jed …

Conferences, Online/Interactive »

[9 May 2014 | One Comment | ]

The idea that everything is local came through in this morning’s session, “Buy Side, Sell Side: Top Insights from Yelp and U-Haul” featuring two speakers sharing insights from opposite ends of the media purchase.
Elnora Cunningham, Director, Local Search, U-Haul International
Pete Hancock, Senior Director, Head of National Sales, Yelp
The core question they tackled was, What really …

Conferences, Leading in Local: The National Impact, Online/Interactive »

[8 May 2014 | 2 Comments | ]


Following yesterday’s talk from Living Social’s Mitch Spolan, this morning at Leading in Local: The National Impact, The Weather Co.’s Curt Hecht offered another primer on applying creativity to national to local marketing and advertising.
Hecht is an ad agency veteran who serves as Weather’s global chief revenue officer, driving revenue generation strategy for the Weather …

Conferences, Leading in Local: The National Impact, Online/Interactive »

[8 May 2014 | No Comment | ]

The convergence of ‘local-local’ and ‘national-local‘ was in full swing on Day 1 of BIA/Kelsey’s Leading in Local: The National Impact conference yesterday in Atlanta.
AAA, Aflac, AutoTrader, Balihoo, Living Social, Fourquare, LocalVox, Two Men and a Truck, Yodle, YP were among the big names crowding the stage on Day 1. A number of key themes …

Conferences, Leading in Local: The National Impact, Online/Interactive, Video »

[5 May 2014 | No Comment | ]

Eyeview and G/O Digital have brought a personalized and hyperlocal flavor to the Go Local Awards with their program to help appliance retailer Conn’s use video to distribute its local circular content. The awards, co-presented by BIA/Kelsey and Balihoo, showcase innovation in national to local digital marketing.
Eyeview Sales Director Ben Flaccus walked us through the …

Conferences, Leading in Local: The National Impact, Online/Interactive, Social »

[2 May 2014 | No Comment | ]

Eventful, the latest Go Local Awards finalist to be featured here, borrowed a technique often used for film trailers to promote a new TV show, Fox’s “Sleepy Hollow,” with tremendous results. The program used digital media to created a competition among cities for which would get to host a preview of the new show.
Eventful’s Holly Anderson …

Conferences, Online/Interactive, Yellow Pages »

[28 Apr 2014 | No Comment | ]


The Local Search Association has done a pretty admirable job of transforming itself from a print-centric Yellow Pages trade group into one that is supporting a much broader and more robust local online advertising industry.
The association has moved beyond the cosmetic name change (it used to be the Yellow Pages Publishers Association) to launch initiatives …

Conferences, Leading in Local: The National Impact, Online/Interactive, Video Posts »

[28 Apr 2014 | No Comment | ]

AAA Carolinas faced a unique challenge in building a strong digital footprint to reach its members. The way AAA works meant that the Carolinas club cannot advertise outside its geographic boundaries, lest it step on a neighboring club’s toes. AAA Carolinas serves members in North and South Carolina.
“This was a huge issue for us,” said …