At BIA/Kelsey NATIONAL: Weather's Local Nature

In a talk this afternoon at BIA/Kelsey's National conference, Ryan Davis, who runs the local business for the Weather Channel, described the Weather Channel as a collection of local sites with really scalable content. Davis talked about Weather's partnerships with local television…

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YP Launches Cross-Device Retargeting

We live in a multi-screen world, where an action begun on one device is often completed on another. Marketers are eager to follow a consumer all the way along this cross-device chain of actions. That's the cross-device retargeting challenge, and…

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BIA/Kelsey's 2015 Analyst Predictions

Every December, BIA/Kelsey analysts are challenged to make predictions for the coming year in their coverage areas (directories, mobile, sales, search, social, transactions & loyalty, video). This year's batch, BIA/Kelsey's 2015 Analyst Predictions came out last week on the eve of…

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BIA/Kelsey’s 2015 Analyst Predictions

Every December, BIA/Kelsey analysts are challenged to make predictions for the coming year in their coverage areas (directories, mobile, sales, search, social, transactions & loyalty, video). This year's batch, BIA/Kelsey's 2015 Analyst Predictions came out last week on the eve of…

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At ILM 2014: Is Your Revenue Mobile Ready?

  Surviving the shift from tradition to digital revenue may not be the most challenging transformation for media companies. Speaking at BIA/Kelsey's recent Leading in Local: Interactive Local Media conference,Christopher Lee, president of Deseret Digital Media, offered a primer on…

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