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Mobile, Online/Interactive, Yellow Pages »

[15 Apr 2014 | No Comment | ]

 
On the latest installment of BIA/Kelsey’s analyst roundtable series, analyst Mike Boland explained why he is even more bullish on mobile ad revenue with his latest forecast and Managing Editor Charles Laughlin assessed recent actions of Hibu’s new CEO aimed at cutting costs and rationalizing the product set.
Boland outlined his 2013-18 mobile advertising forecast, which …

Online/Interactive, Yellow Pages »

[9 Apr 2014 | One Comment | ]

 
David Eckert hasn’t let any grass grow under his feet since taking the helm last month at the global search and directory company Hibu. Eckert, who had been serving as Hibu’s “operational” chief restructuring officer, was named CEO in March, replacing the departed Mike Pocock.
Hibu operates in the United Kingdom, Unites States, Spain and South …

Conferences, Leading in Local: The National Impact, Online/Interactive, Video Posts »

[9 Apr 2014 | No Comment | ]

Longtime industry change agent Chip Perry wrote the playbook for how to use “internal disruption” as a positive force within a traditional media environment. Back in 1997, Atlanta-based Cox Communications tapped Perry as employee No. 1 of a new venture that came to be AutoTrader, easily among the most successful online B2C verticals, with revenues …

Analyst Roundtables, Conferences, Leading in Local: The National Impact, Online/Interactive, Video Posts »

[8 Apr 2014 | No Comment | ]

Big media brands like Gannett, Living Social, Weather.com and YP will take center stage next month at BIA/Kelsey’s Leading in Local: The National Impact conference in Atlanta.
We asked BIA/Kelsey Managing Director Rick Ducey to talk about the messages big media brands will have for national brands looking to localize their marketing efforts. One element that …

Conferences, Leading in Local: The National Impact, Online/Interactive »

[7 Apr 2014 | No Comment | ]

The national component of local media spending is large and fast growing, with national brands and agencies pushing spend down into local markets through local media channels. This overarching trend is what drove BIA/Kelsey, a company known for its local media focus, to make national brands and marketers the emphasis of its next conference.
At Leading …

Mobile, Online/Interactive, Social »

[1 Apr 2014 | No Comment | ]

BIA/Kelsey’s crack team of industry analysts gathered on a Google Hangout today to offer their take on the events of the day. The question on the table today was, “What new business or product ideas have you seen in recent weeks that have gotten you really excited?”
The video is embedded below and we’ll have another …

Content marketing »

[31 Mar 2014 | No Comment | ]

Content marketing has been around a while among SMBs in analog form — after all direct mail, product catalogs and brochures are all about using rich content to promote a business and drive sales. The growth of the Internet, and in particular social media, as a marketing channel, has elevated content marketing to greater importance. …

Online/Interactive, Yellow Pages »

[20 Mar 2014 | One Comment | ]

Coming on the heels of its big content deal with Yahoo, Yelp has inked a strategic agreement with directories giant YP to use the vast YP sales force to sell its inventory. The deal expands Yelp’s sales reach while at the same time exposing YP advertisers to Yelp’s large and engaged base of consumer traffic.
We …

Financial Results, Online/Interactive, Yellow Pages »

[13 Mar 2014 | No Comment | ]

Dex Media plans to spend 2014 moving past the integration phase that occupied much of last year, and into an execution phase focused on dialing in the right digital product set for small-business advertisers. The result should be an improving trend on digital revenue, and possibly a more stable picture on the print side.
That’s what …

Analyst Roundtables, Content marketing, Online/Interactive, Social »

[10 Mar 2014 | No Comment | ]

 
Content marketing is fast becoming core to many SMB marketing strategies, to the point that it threatens to crowd out more traditional media spending. And call monetization is getting more attention as growing smartphone use spurs a rapid rise in low funnel (high purchase intent) mobile generated calls to SMBs.
These two hot topics in local …

Online/Interactive »

[6 Mar 2014 | No Comment | ]

More evidence emerged today that calls are the preferred local performance measurement currency. The call analytics firm Telmetrics released data showing a 160% increase in the number of online local search call programs it monitored in 2013.
So what does this mean?
“The number of marketers adopting calls as a cross-media ad performance metric is growing significantly …

Newspapers, Online/Interactive, Sales Best Practices »

[26 Feb 2014 | No Comment | ]

 
The case for local traditional media companies to transform their sales organizations is pretty clear. For years, BIA/Kelsey has been tracking the secular shift from traditional to digital spend through both its Local Media Forecast and Local Commerce Monitor™. The path to genuine transformation is more challenging, fraught with cultural roadblocks, resource constraints and execution …

Mobile, Online/Interactive, Yellow Pages »

[13 Feb 2014 | No Comment | ]

For 2013, Canada’s Yellow Media reported solid digital revenue growth and deeper penetration of its signature multimedia bundle — Yellow Pages 360°. The company is on the verge of majority digital status, with 45 percent of revenue last year from online and mobile products and services. Digital revenue grew by 10.6 percent in 2013, to …

Mobile, Online/Interactive, Yellow Pages »

[13 Feb 2014 | No Comment | ]

 

The French search and directory company Solocal Groupe generated 1.7 percent organic digital growth in 2013, a tepid performance driving largely by a brutal online display advertising market. Today’s 2013 earnings announcement revealed Solocal’s total group revenues fell by 5.8 percent, to 999 million euros. The company hopes to improve on that performance in 2014, …

Mobile, Online/Interactive, Yellow Pages »

[10 Feb 2014 | No Comment | ]

 
 
 
The Nordics search and directory company Eniro needs to grow its digital revenue by roughly 5 percent to 6 percent in order to bring its entire business back to growth. Not a bad position for a company that not so many years ago was known primarily for publishing print Yellow Pages in some of the …

Content marketing, Mobile, Online/Interactive, Social, Verticals, Video, Yellow Pages »

[22 Jan 2014 | No Comment | ]

This year will be the beginning of the end for printed Yellow Pages and the end of the beginning for native advertising. This reflects just two of the “Analyst Picks & Predictions” that BIA/Kelsey published this week.
Other 2014 analyst predictions honed in on the evolution of search and discovery, the growth of the “sharing economy” …

Content marketing, Online/Interactive, SMBs, Social, Yellow Pages »

[17 Jan 2014 | 2 Comments | ]

This year is the year of many things. The year of attribution. The year of native advertising. The year that term “SMB” loses its meaning. The year that marks the tipping point in digital transformation. It’s going to be a busy year.
Every January, BIA/Kelsey analysts apply their experience, knowledge and gut instincts to divine the …

Mergers & Acquisitions, Online/Interactive, Yellow Pages »

[13 Jan 2014 | 2 Comments | ]

Australia’s leading telecom Telstra has sold off 70 percent of its directories unit Sensis to a U.S. based private equity firm for A$454 million, which works out to a valuation of A$649 million (US$591 million). There was speculation in the Australian press in recent days that the deal could go for as much as A$3 …

Conferences, Leading in Local: Interactive Local Media, Mobile, Online/Interactive »

[17 Dec 2013 | No Comment | ]

 
The shift from print to PC was disruptive. The shift from PC to mobile is also disruptive, but the implications are more complex as consumer behavior becomes increasingly multi-screen. Today, half of U.S. mobile searchers begin their purchase research process on the mobile phone, and 46 percent use their mobile phone/smartphone as their exclusive research …

Conferences, Coupons/Deals, Leading in Local: Interactive Local Media, Online/Interactive »

[17 Dec 2013 | Comments Off | ]

 
Five years into its existence, Groupon is grappling with the reality that it must evolve beyond simply fire-hosing leads at local merchants and begin helping merchants manage those leads and turn more of them into long-term, profitable customers.
In an onstage interview this morning at BIA/Kelsey’s Leading in Local conference, Sean Smyth, SVP Partnerships at Groupon, …