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Mobile, Online/Interactive, Yellow Pages »

[22 Jan 2015 | No Comment | ]

We live in a multi-screen world, where an action begun on one device is often completed on another. Marketers are eager to follow a consumer all the way along this cross-device chain of actions. That’s the cross-device retargeting challenge, and YP has entered the game with a new product, aptly named Cross Device Retargeting, that …

Online/Interactive, Sales Best Practices, Traditional Media »

[6 Jan 2015 | One Comment | ]

Many traditional media companies struggle with how to build their digital sales organizations. Should they recruit a digital only sales force — and if so, what are the pitfalls and best practices? If an organization chooses an integrated model — how do they beat the trap where 80 percent of existing reps retreat to the …

Mobile, Online/Interactive, Social »

[19 Dec 2014 | 2 Comments | ]

Every December, BIA/Kelsey analysts are challenged to make predictions for the coming year in their coverage areas (directories, mobile, sales, search, social, transactions & loyalty, video). This year’s batch, BIA/Kelsey’s 2015 Analyst Predictions came out last week on the eve of our Leading in Local: Interactive Local Media conference in San Francisco.
BIA/Kelsey analysts submitted more than …

Leading in Local: Interactive Local Media, Mobile, Online/Interactive, Social »

[15 Dec 2014 | 4 Comments | ]

Surviving the shift from tradition to digital revenue may not be the most challenging transformation for media companies. Speaking at BIA/Kelsey’s recent Leading in Local: Interactive Local Media conference,Christopher Lee, president of Deseret Digital Media, offered a primer on staying ahead of revenue’s transition from traditional to digital to “mobile ready.”
One of the key’s to …

Leading in Local: Interactive Local Media, Online/Interactive »

[10 Dec 2014 | No Comment | ]

Court Cunningham has as good a handle as anyone on what makes small-business advertisers tick. As CEO of Yodle, Cunningham’s daily challenge is figuring out how to optimally sell digital marketing solution to SMBs. It’s a vexing problem that has challenged some of the best minds in local search.
In his wide ranging keynote presentation last …

Conferences, Leading in Local: Interactive Local Media, Online/Interactive »

[5 Dec 2014 | No Comment | ]

How is Pinterest working with SMBs? How does programmatic work at the local level? How is Google shifting its proposition to resellers? What is going on behind the scenes at Amazon? Which service model has the most potential — do it with me, do it for me or do it yourself? Just a few of …

Conferences, Leading in Local: Interactive Local Media, Online/Interactive, SMBs »

[4 Dec 2014 | No Comment | ]

Pinterest has “hundreds of thousands of small business, with thousands signing up every day,” according to Joel Meek, head of partner online sales and operations at Pinterest. Yet the social bookmarking site is still in the early stages of making money off SMBs.
Meek was speaking this morning at Leading in Local: Interactive Local Media, here in San …

Conferences, Leading in Local: Interactive Local Media, Online/Interactive, SMBs »

[3 Dec 2014 | No Comment | ]

Some of the core themes today on Day 1 at Leading in Local: Interactive Local Media in San Francisco were evident in the even’t robust Twitter feed. The sharing economy (and its cousin the “1099 economy”), the growth of video, the emergence of native and programmatic, and the urgency to transform were all front and …

Conferences, Leading in Local: Interactive Local Media, Online/Interactive »

[3 Dec 2014 | No Comment | ]

Clark Gilbert is a respected authority on digital transformation — he’s studied it at the Harvard Business School and he’s put his ideas into action at Deseret Digital Media. Today at BIA/Kelsey’s Leading in Local – Interactive Local Media conference in San Francisco, Gilbert offered a checklist of milestones traditional media companies need to hit …

Online/Interactive, Sales Best Practices »

[23 Oct 2014 | No Comment | ]

10/23/14: Post updated to include a link to download Stacey Sedbrook’s presentation this week to the Inland Press Association.
“Change is hard. It takes a lot of effort. Sustaining change is even harder.”
BIA/Kelsey’s Stacey Sedbrook offered a sales transformation clinic this week at the Inland Press Association’s annual conference in Chicago.
The success or failure of any …

Online/Interactive, Yellow Pages »

[14 Oct 2014 | No Comment | ]

Dex Media announced today that former Yellowbook CEO Joe Walsh will take over as its President and CEO, replacing Peter McDonald.
It has been widely rumored for some time that Walsh was in line for a key role at Dex Media. Walsh and his former Yellowbook colleagues Gary Shaw and Gordon Henry have recently been doing …

Online/Interactive, Yellow Pages »

[13 Oct 2014 | No Comment | ]

The Yellow Pages brand is both blessing and curse for those trying to morph legacy directory businesses into digital solutions providers for SMBs. Yellow Media CEO Julien Billot conceded as much in his keynote presentation at BIA/Kelsey’s recent SMB Digital Marketing conference in San Francisco. However Billot believes the smarter play is to invest in transforming …

Conferences, Mergers & Acquisitions, Online/Interactive, SMB Digital Marketing, Yellow Pages »

[23 Sep 2014 | 2 Comments | ]

The big announcement this morning at Leading in Local: SMB Digital Marketing — The Berry Company has acquired LocalVox for an undisclosed amount. Berry was already an investor in LocalVox and has been one of the leading resellers of the marketing automation firm’s LocalCast product.
Laura Cole, Berry’s VP of Marketing, told us the acquisition was …

Online/Interactive, Yellow Pages, Internet, Yellow Pages, Print »

[18 Sep 2014 | No Comment | ]


YP has named David Lebow to the newly created position of Chief Revenue Officer, reporting to CEO David Krantz. Lebow was previously executive vice president, digital markets. This promotion puts Lebow in charge of YP’s enormous 4,000 person sales organization.
Lebow joined YP in January 2013. His career has spanned some of the biggest brands in …

Online/Interactive, Yellow Pages »

[7 Sep 2014 | No Comment | ]

The Nordics search and directory company Eniro has suffered a series of increasingly embarrassing developments in recent weeks. It began back in July with a “disappointing” second quarter earnings result, which led to a management shake-up. In mid-August the company announced that it has reached a “mutual decision” to part ways with CEO Johan Lindgren, …

Call Monetization, Online/Interactive »

[4 Sep 2014 | No Comment | ]

Call-based advertising player Soleo Communications took an important step recently with the launch of its Call Generation Portal, a new service that allows small, medium and large merchants (or their agencies) to create an account with Soleo to purchase phone-based leads. It’s essentially a self-serve pay per call platform.
Calls are of course a robust lead …

Online/Interactive, Yellow Pages »

[3 Sep 2014 | 4 Comments | ]

YP has made a deal to include Goodzer‘s enhanced local services data across 3,000 business categories on YP.com and YP’s mobile app. The move is designed to improve the value of YP’s owned and operated digital properties to merchants and consumers.
Consumers will now find more content within the YP environment when the conduct local searches, …

Mobile, Online/Interactive, Yellow Pages »

[31 Jul 2014 | 2 Comments | ]

The U.S. search and directories company YP announced it generated nearly $400 million in mobile advertising revenue in 2013, placing it behind Google and Twitter as the third largest mobile advertising company. YP also reported it has total digital ad revenue of nearly $1 billion in 2013.
“In a rapidly changing digital landscape, we’re proud of …

Mobile, Online/Interactive, Yellow Pages »

[16 Jul 2014 | One Comment | ]

The Swedish search company Eniro has replaced the management of its Swedish online property following a “disappointing” second quarter, in the words of CEO Johan Lindgren, who addressed the issue head on during today’s earnings call. The biggest outcome of the weak quarter was to shave about SEK100 million off of Eniro’s full year 2014 …

Mobile, Online/Interactive, Social, Yellow Pages »

[8 Jul 2014 | No Comment | ]

YP has unveiled a new version of its mybook feature on YP.com, making the tool more social by enabling users to share their mybook content with friends via email, SMS and social media.
Mybook is a tool that allows users to organize local business information into customized categories like “Date Night,” “Home Improvement” or “Vacation Ideas.” Mybook …