Skip to content

OTT is Data-Driven Connected TV

In light of the Media Rating Council recently defining Over-the-Top (OTT) to be Connected TV, I recently spoke with Brian Hunt, head of OTT/CTV advertising sales at Sinclair Broadcast Group. Brian runs Sinclair's CompulseOTT, an aggregated data-driven platform with a…

Read more

The Way Consumers Discover and Search for Businesses

The way consumers discover and search for businesses, products, and services online is complex, especially when you factor in new ways of searching on mobile and voice search on home-based, voice-controlled devices. BIA, commissioned by Neustar, has put together best…

Read more
Back To Top