A couple weeks ago, at BIA/Kelsey ENGAGE, I made the comment that the local on-demand industry has achieved "peak-Uber," when the company seems inevitable and unbeatable but will be hard-pressed to continue to raise capital at the break-neck pace it…
When John Allan took the helm at Sensis in 2012, he inherited a print-focused, sales-driven directory organization that still rewarded its top sales performers with an annual international reward trip that cost the company millions of dollars, even in years…
Instagram is being used by more small businesses. According to our Local Commerce Monitor ™ social media, especially newer channels like Instagram, are very appealing to small businesses. In our survey 11% of SMBs say they use Instagram and the…
In our Local Commerce Monitor™ (LCM) survey of SMBs we asked SMBs what model they prefer for online advertising - Do It Myself (DIY) or Do It With/For Me (DIWM/DIFM). The vast majority (58.2%) prefer a DIY model. When we…
Conversational commerce is the rage. And most tech giants are jumping on board, as seen at Microsoft Build, Facebook F8, and Google I/O. We also tackled the topic -- zeroing in on its many local implications -- at BIA/Kelsey ENGAGE (video below). As background, messaging…
Conversational commerce is the rage. And most tech giants are jumping on board, as seen at Microsoft Build, Facebook F8, and Google I/O. We also tackled the topic -- zeroing in on its many local implications -- at BIA/Kelsey ENGAGE (video below). As background, messaging…
Over-the-air television advertising revenues* in Atlanta, Georgia reached $428.3 million in 2015, according to BIA/Kelsey’s new Local Competition Report on the Atlanta television market. This $428.3 million revenue estimate is broken down by owner in the pie chart above. Cox Media Group's WSB-TV (ABC) dominates the market,…
The National Federal of Independent Businesses (NFIB), which is known for keeping the pulse on US small businesses through their monthly small business economics trends report, offers other interesting data on small business owners. There's been a lot of mention lately…
In business, odds are stacked against any company when navigating growth, competition, disruption and cultural maintenance. An edge can be gained from being better informed... sort of like the Moneyball approach. But it's much more that, as author and luminary…
When discussing early adopters in any new medium, newspapers aren't usually on the list. But the New York Times has bucked the trend lately with a VR-focused newsroom and corporate mission. "We've got just about every desk in the newsroom -- sports,…
Larger SMBs, those spending more than $25,000 annually on advertising and promotion, are known as Plus Spenders in BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of small and medium businesses. These Plus Spenders spend an average $75,169 annually for advertising and promotion. As you can…
Search, social, content marketing and local ad sales... these are just a few of the rapidly evolving topics within the Local Commerce Universe. Where do they all stand and what should you be doing and thinking for each? This is…
BIA/Kelsey released a new white paper, "Selling SEO and Social Automation to SMBs." The paper is a free download as a courtesy of white-label fulfillment search engine optimization (SEO) and marketing services provider.Boostability. We want to thank Boostability for making…
Yesterday at BIA/Kelsey's Engage pre-conference Women Leading In Local session sponsored by Advice Local, Nancy Shenker, media strategist and CEO of TheOnSwitch spoke about her new initiative, SheBoom, and offered advice on career development for women in their 20s, 30s, and 40s. She…
The consumer’s path to purchase is changing. Technology, consumer preferences and, often, managerial decisions at major search companies can reshape industry strategy. BIA/Kelsey's new report "Consumer Micro-Moments and Businesses: Trends and Best Practices," explores Google's commissioned report from Ipsos, a…
BIA/Kelsey today released a new report, "PPC: The Evolution of a Keystone Customer Acquisition Tool," which explores how pay-per-click advertising inventory has been transformed by the introduction of machine-learning assisted inventory management tools that minimize cost while improving conversion rates…
Next week at BIA/Kelsey's ENGAGE conference in Austin, Texas, four companies representing different elements of the Local Commerce Universe will present 10-minute sponsored case studies. The following synopsis previews GotU's case study. GotU is a white label digital advertising platform operated by…
A new BIA/Kelsey White Paper sponsored by Manta examines how audience extension can be a powerful tool for B2B marketers that are trying to keep their customer acquisition costs manageable, a big challenge for those targeting small businesses in particular. Audience extension is a…
Smaller SMBs, otherwise known as Core SMBs in BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of small and medium businesses, spend an average $2,471 annually for advertising and promotion. As you can see in the table below, Core SMBs that use social media(1)…
The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the prevailing themes at the recent BIA/Kelsey BRANDS. But to reach all of those screens optimally, it's all about informed marketing... which all starts with good…