BIA/Kelsey NOW | Seattle, our second local, on-demand economy (LODE) conference, kicked off last Thursday with a short explanation of the emerging technical, design, demographic and work arrangements that are reshaping local markets. Senior analyst for LODE Mitch Ratcliffe set…
What will "phase II" of the local on-demand economy (LODE) look like, and what were the lessons learned from phase I? Among other things, we're seeing retraction, unicorn valuation adjustments, and an indication of which local service verticals make the…
The horrible, unfortunate shootings in Kalamazoo, Michigan, this weekend present a genuine brand crisis for Uber, the increasingly ubiquitous mobility services company. The company's success has brought hundreds of thousands of people into its contractor circle, including wanna-be Travis Bickle,…
This is the latest in BIA/Kelsey's Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. The SMB Churn…
The elements of programmatic TV advertising are coming together for those in the local broadcast and cable television space. BIA/Kelsey conducted a complimentary webinar on this topic, now available on on demand with the accompanying slides. For this webinar, we assembled…
Social Media is the top marketing channel for SMBs once again, according to Wave 19 of Local Commerce Monitor (LCM), our survey of small and medium businesses. 73.2% of SMBs in the full sample reported that they use social media…
Franchises use an average of 12 types of media for advertising and promotion, according to our annual survey of SMBs, also known as the Local Commerce Monitor (LCM)™, Wave 19. As with other SMBs in the survey, a Facebook page was franchisees' most…
Tomorrow's the day. BIA/Kelsey hosts our second Local, On-Demand Economy (LODE) event, NOW | Seattle, beginning at 8:30 AM with a short explainer on the evolution of local commerce and a trip into the future of local and brand marketing…
What will "phase II" of the on-demand economy look like, and what were the lessons learned from phase I? Among other things, we're seeing retraction, unicorn valuation adjustments, and an indication of which local service verticals make the most sense…
What will "phase II" of the on-demand economy look like, and what were the lessons learned from phase I? Among other things, we're seeing retraction, unicorn valuation adjustments, and an indication of which local service verticals make the most sense…
Web hosting has transformed over the past few years. With domain and website creation, there's lots of room for integration with marketing and SMB services (social, search, CRM etc.). The one-stop-shop is also appealing to time-starved and simplicity-oriented SMBs. GoDaddy…
As big data continues to collide with local marketing, small businesses are more empowered than ever to acquire and retain customers. It's the job -- and opportunity -- of local media companies and startups to bring them that capability. But…
In our annual survey of SMBS also known as the Local Commerce Monitor (LCM)™, Wave 19, when we take a closer look at our industry segments, SMBs in certain vertical categories are more likely to be franchises. As shown in the…
The lawyer store is open. Avvo, the Seattle-based legal directory, education and referral network, today introduced Avvo Legal Services, a flat-fee lawyer-on-demand service for prices ranging from $35 for 15 minutes of consultation to $149 for legal document reviews. More complex services, such end-to-end support of a a U.S. citizenship application are also available for higher fixed fees.
The new service provides a live connection with a lawyer specializing in the client’s problem in the client’s jurisdiction within 15 minutes,
Over the past year, Apple has quietly assembled search assets that could threaten to Google. That's a bold statement of course, but it's based on one big factor: Apple's ownership of the user touch point that positions its own apps…
Telmetrics new President and CEO Andrew Osmak wants to avoid engaging in the "feature wars" he sees taking place among the many competitors in the call measurement space. Osmak, who took over in January, would rather use Telmetrics' assets to drive measurement solutions once reserved…
While a majority of small businesses prefer to DIY their digital advertising (58%), this doesn't mean that these DIY SMBs don't use agencies for other advertising purposes. A typical SMB uses multiple channels (6-12) on average for advertising and marketing. 14% of SMBs…
Facebook Pages are the most prevalent form of SMB marketing according to BIA/Kelsey data. And there are currently 45 million SMBs with active Pages according to Facebook's own data (2 million of which are paid). As we've discussed, this has a…
One very simple way for small businesses to compete with the big players in their markets is with the help of marketing automation such as email and social media monitoring. Marketing automation helps small businesses appear and behave like a brand or…
The “new normal” in local competition blends intimate customer experience with supply-chain and logistical insights. Customers now expect to get a product or service tuned to their specific needs in near real-time, or “on-demand.” When we talk about the local, on-demand economy, we’re talking about marketplaces in which product marketing is blended with data to create surprising experiences, such as an Uber car that materializes in minutes at the curb or a great meal delivered to the home, among just a few emerging services.
We’re pleased to announce the panel, Localizing Global Logistics, at BIA/Kelsey NOW | Seattle, on Feb. 18th. It features Brooke Steger, General Manager of Uber in the Pacific Northwest, David Galvan, VP of Business Development and Strategic Alliances for MasterCard, and Adam Burrows, SVP of Business and Corporate Development at HomeAdvisor.