Local business management software company Booker has made an art out of driving leads through content marketing. It’s all about attracting new business that does’t churn or drive up the cost of acquisition.
The company’s Marketing VP and content marketing specialist Jim D’Arcangelo revealed the playbook recently at BIA/Kelsey ENGAGE. And he has six months of yield data to back it all up.
The short version: Creating great content is just the beginning. It’s all about real-time personalization, predictive lead scoring and account-level database profiling.
The long version is the full session video, embedded below.