In the multi-screen world we live in, how do you drive and attribute local business leads effectively? This was the topic of a session at BIA/Kelsey ENGAGE, focused on the B2B lead generation process.
Representing steps of this process — from lead gen to segmentation and conversion — we heard distinct perspectives. But a common theme: it’s all about the data — to inform tactics and convert leads to sales.
Hear the rest in the full session video below.