Local Leads: It’s All About Viewing the ‘Full Funnel’ (video)

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In the multi-screen world we live in, how do you drive and attribute local business leads effectively? This was the topic of a session at BIA/Kelsey ENGAGE, focused on the B2B lead generation process.

Representing steps of this process — from lead gen to segmentation and conversion — we heard distinct perspectives. But a common theme: it’s all about the data — to inform tactics and convert leads to sales.

Hear the rest in the full session video below.

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