Programmatic: It’s All About Local Audiences (video)

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Most display ads on desktop and mobile are now bought programmatically. And the practice is extending into other ad mediums like local television. With this backdrop, BIA/Kelsey ran a workshop at the recent Programmatic I/O and the session video is available.

As BIA/Kelsey managing director Rick Ducey discussed with a procession of speakers (Centro, Cox Media Group, Yashi, Essence Digital, 22Squared and Toyota), programmatic campaigns are increasingly finding higher ROI through local audience targeting.

See the entire session embedded below.

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