SMB Data Point of the Week: Mobile SMBs Spend More on Digital Advertising
SMBs that use mobile* for advertising and promotion (Mobile SMBs) spent 42.5% of their advertising budget on digital media in the past 12 months and plan to spend 44.8% on digital in the next 12 months, according to BIA/Kelsey’s Local Commerce Monitor, Wave 19, survey of small and medium businesses (SMBs). Non-mobile SMBs, on the other hand, spent 31.3% of their ad budget on digital in the past 12 months and plan to increase that to 33.9% in the next 12 months.
*The mobile media included in the LCM survey: enhanced listing in mobile app, mobile app, mobile display, mobile location aware, mobile search, mobile website, other mobile, text messaging.
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