Analyst Workshop: Calls are the New Local Currency (video)

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Phone calls are sexy again. For a device that is 150 years old, the phone is getting reinvented in the smartphone era. Bolted to a local search and discovery engine, it’s creating all new opportunities for local businesses to drive and track leads. This is what we call call commerce.

Last week, we held a webcast on this topic (watch the replay here). To synthesize our data and insights, I built a presentation on our analyst view of the call commerce opportunity. You can see it below (slides and audio), packaged as the latest in our ongoing Analyst Workshop series.


Call commerce will be a key topic we’ll discuss at BIA/Kelsey NEXT in L.A. in two short weeks. Check out the agenda here.

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