Mobile Marketing Predictions, Around the Horn

Dialogtech Evlo IBP

What does the future of mobile media and marketing look like? DialogTech posed the question to 20 thought leaders and came up with a mix of outlooks. They were even nice enough to include BIA/Kelsey (see below), along with folks like Greg Sterling and Douglass Karr.

Common themes include the always important (but illusive) online-to-offline attribution issue, as well as programmatic. Social media is also clearly having an impact on the way we consume things, and correspondingly how mobile media and ads should be positioned.

The full lot can be seen here, and you can see our thoughts and predictions below (click image for full view).

Screen Shot 2015-11-18 at 10.50.51 AM

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Related: BIA/Kelsey will publish its own analyst predictions in three weeks, including all of the areas tracked by the analyst team.

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