Analyst Workshop: Location-Based Marketing in the Smartphone Era

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Social sharing, messaging apps, and buy buttons: these are a few emerging trends replacing longstanding forms of local marketing such as search and websites. These have been core topics in BIA/Kelsey coverage lately, and were synthesized in a recent presentation I gave to an industry group in Las Vegas.

As part of our ongoing Analyst Workshop series, I’ve captured that presentation in the video embedded below (slides and voiceover) for LMW readers. Hit play to watch the entire thing or skip directly to the chapter links immediately below.

Mobile & Local: By the Numbers
Local: It’s All About Calls to Action
Local: It’s All About Social
Local: It’s All About Content Marketing


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