What do Facebook and Instagram's new features mean for Local? Where is Google headed in mobile local search? and is the "last mile" for local delivery in reach? These are a few topics we tackled this week, aggregated into the Local Media…
There's been lots of media attention to Apple's hardware upgrades this week, particularly the new iPad Pro and AppleTV refresh. But there's been little talk about one aspect of the latter: its potential for phone calls. This is purely my…
A flood of conversation about the local on-demand economy has broken out since BIA/Kelsey's NOW Conference in June. The opportunities and risks for labor and small business, as well as the potential for profit among companies facilitating last-mile logistics for…
A lot of attention has been paid to "last mile" delivery, marketing and management issues for businesses. Most of it has been focused on retail solutions (i.e. Walmart, Amazon, Google and eBay). But what about last mile issues for local…
Plus Spenders* spending has remained fairly consistent according to Steve Marshall, BIA/Kelsey's Director of Research. Some of the reasons for this lack of growth were explored by Steve Marshall in a webinar previewing LCM, Wave 19. Steve believes that these SMBs…
What is deep linking and why is it important? It's been discussed a great deal over the past few months, in light of the shifting ways that people are consuming mobile content (read: apps). This has huge implications for Google…
What's the effect of increased competition in local media? Is Uber's class action ruling a death blow? and what is the Local Commerce Universe? These are a few topics we tackled this week, aggregated into the Local Media Watch newsletter. Click…
Mention video advertising and it usually brings to mind interruptive ad spots, the long-established approach to catching consumers' attention. That made sense when there were four television networks... even when there were 500 cable channels. But it's a broken model in…
It seems that Google took our advice for mobile local discovery features. Well, sort of. Rather than the standalone local discovery app we predicted last week, Google has just launched new restaurant discovery features as part of the existing explore function in…
The Local Commerce Universe is expanding. What does this mean? "It's a new way to look at the integration of all the elements of the local commerce ecosystem," says BIA/Kelsey analyst Abid Chaudhry. "This includes traditional media, social, mobile and…
Ad spending is dropping for Core* SMBs according to BIA/Kelsey's Local Commerce Monitor™ (LCM) survey. BIA/Kelsey research director, Steve Marshall attributes the drop to two main causes: Increased use of digital media Increased use of social media Though we've tracked steady growth in SMB digital…
Edward M. Chen, U.S. District Court Judge for Northern California, may be remembered as a unicorn-killer after granting Uber drivers class-action standing to contest their compensation paid by the company for on-demand transportation services provided over the past six years.…