Unpacking Real Mobile Search Tactics (Video)

Unpacking Real Mobile Search Tactics (Video)

What are the search marketing tactics that drive real traffic and conversions? It's an important question as more user engagement is happening on smartphones. Campaign tactics and calls to action need to align with shifting mobile search volume (and intent). The…

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YP Now Part Of The Glendale Skyline

YP Now Part of the Glendale Skyline

YP has been growing in leaps and bounds since its 2012 launch. The company, formed by the consolidation of the former AT&T Interactive and Advertising Solutions groups by private equity firm Cerberus Capital, unveiled its new corporate signage installation atop…

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Button Integrates Uber Into Third-party Apps

Button Integrates Uber Into Third-party Apps

Button, the New York-based developer of mobile deep-linking integration tools for use in local on-demand services, announced the launch of Uber integration into third-party applications. Foursquare used the tools to add a button to its location-based social sharing application to…

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Local Retail Poised For Digital Expansion

Local Retail Poised for Digital Expansion

Retail SMBs are more poised than their counterparts in other verticals to adopt sophisticated digital advertising and marketing. This is clearly shown by BIA/Kelsey's Local Commerce Monitor ™ (Wave 18) survey of small businesses. Retail SMBs are already highly oriented to…

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