BIA/Kelsey is partnering again with the Local Media Association to produce this year’s LMA Native Advertising Interactive Summit next July 15-16 in Washington, DC where we’ll share our latest native ad forecast, insights about marketplace dynamics and trend lines of how we’re seeing this sector evolve. (Note early bird discounts offered through June 15th). The plan overall is to offer a mix of data, best practices, hands-on workshops and take-home ideas for getting your native ad business into higher gear.
The program covers a lot of ground in just a day and half. Nancy Lane, LMA president kicks things off with white board session where she’ll be joined by several other speakers to Schurz Communications’ Kerry Oslund, VP of Publishing and Emerging Media, will share a disruptive new approach to native advertising they’re finding to be successful. Of course, Jeff Bezos’ Washington Post has done a lot of innovation around brands and native advertising as we’ll hear from Kelly Andresen, Director of the WP BrandStudio & Planning who will share winning case studies. You’ll hear speakers from Advance, Gatehouse, Desert Digital and Dispath among others discussion pricing and packaging native ad campaigns, content strategies, outsourcing, selling native effectively and since it’s Washington, we’ll also hear from Laura Sullivan, a staff attorney with the Federal Trade Commission who’s following native closely.