What are the latest trends driving call monetization? Call volume from mobile search continues to ratchet up, and marketers continue to develop sophistication in driving and analyzing those calls. We unpacked this topic earlier today on a webinar hosted by the Direct Marketing Association ( video below).

Marchex also spoke on the webcast to detail its findings from a recent study on call monetization in the financial services vertical (see our writeup). This joins our ongoing coverage of the call monetization opportunity. The video chapter links are below for easy navigation, followed by the full video.

Webcast chapter links

BIA/Kelsey Opening Data & Insights
Marchex: Drilling Down on Phone Leads for Financial Services
Panelist Discussion & Audience Q&A