National brands are increasingly seeing how changes in mobile technology, particularly the ability to combine location awareness with predictive analytics, will completely transform advertising. This is the message Dan Eckert, Managing Director, Emerging Technologies, PriceWaterhouseCoopers, will deliver in his…
Chief Marketing Officers will become "Chief Location Officers" if Where2GetIt CEO Manish Patel has any say about it. Patel is a featured speaker at BIA/Kelsey National in Dallas March 25-27 appearing on a platform leaders panel with Netsertive's Brendan Morrissey,…
Chief Marketing Officers will become "Chief Location Officers" if Where2GetIt CEO Manish Patel has any say about it. Patel is a featured speaker at BIA/Kelsey National in Dallas March 25-27 appearing on a platform leaders panel with Netsertive's Brendan Morrissey,…
YP has made a major push in the past week to become a bigger player in search and to do more to monetize its own search traffic on YP.com, as well as its mobile apps. In the past week the…
Booker Software announced today that it has raised $35 Million, which it will use to invest in sales and marketing capabilities and in developing vertical-specific products that "drive more value to merchants," said CEO Josh McCarter, in a discussion with…
Heading back to Washington, DC's snow, ice, and "wintry mixes" was not quite as stimulating as spending time networking and learning at Operative's second annual Ad Revenue and Operations Summit, aka "OP/ED" that attracted about 100 executive last week in…
Heading back to Washington, DC's snow, ice, and "wintry mixes" was not quite as stimulating as spending time networking and learning at Operative's second annual Ad Revenue and Operations Summit, aka "OP/ED" that attracted about 100 executive last week in…
The BIA/Kelsey NATIONAL show is now fully in place, with 56 speakers set to define the cutting edge in national brands and local marketing. The show takes place March 25-27 at The Dallas Westin. Just added to the program: Internet…
The BIA/Kelsey NATIONAL show is now fully in place, with 56 speakers set to define the cutting edge in national brands and local marketing. The show takes place March 25-27 at The Dallas Westin. Just added to the program: Internet…
Starting today, Ifbyphone is DialogTech. In conversations with the company last week, it characterized this as a move to more adequately represent the market its pursuing. In the evolutions of mobile devices and overall telephony, voice-based leads aren't just coming…
Q&A with John McIntyre, Founder & CEO, Sightly BIA/Kelsey: John, your company provides targeted, cross-screen video advertising. Video and programmatic targeting are particularly hot right now in the market. So let's talk about that. We've seen this moving from national…
Q&A with John McIntyre, Founder & CEO, Sightly BIA/Kelsey: John, your company provides targeted, cross-screen video advertising. Video and programmatic targeting are particularly hot right now in the market. So let's talk about that. We've seen this moving from national…
Traditional media companies struggle to find the right formula for digital sales. The challenge isn't really about deciding whether to go with a pure digital only approach v. relying completely on existing legacy sales resources. The decision matrix is much…