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The age of big data is playing out in lots of ways. One of the opportune areas it’s colliding with is call monetization. Call analytics providers like Marchex are planting this flag with analytics to derive meaning — and thus ROI — from inbound phone leads.

Following a recent video post from our call analytics session at the Interactive Local Media Conference in San Francisco, below is part two. It drills down into best practices in call analytics — told by Marchex, with examples from its product set.

We’ll follow up soon with video clips from the rest of the session. Meanwhile, we’re gearing up for BIA/Kelsey NATIONAL, where we’ll cover this topic as well. The conference takes place two weeks in Dallas. Hope to see you there.*


*email me for discount code to attend:

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