Three trends are changing the way brands find and engage with customer at the local level –the shift to mobile, the emerge of programmatic buying and the increasing ability to measure performance in real time.

These trends, and how marketers can take advantage of them, will form the foundation of Kenshoo CMO Aaron Goldman‘s Day 2 keynote address at BIA/Kelsey’s National conference, March 25-27, in Dallas.

“In today’s world, it’s all real time and you can make changes every minute of every day,” said Goldman. “And you can get really granular, especially at the local level, in an automated way. So you can have the right message, to the right person, at the right time, at scale.”

We asked Aaron to join us on a Google Hangout to give a preview of his talk at National. Goldman is author of the book, “Everything I Know About Marketing I Learned from Google” and also carries the unofficial title of Kenshoo’s “Head of Freestyle Rap.” Watch the video below for a preview of Goldman’s address and to get taste of his rhyming skills.

If you are interested in attending the National event, email me (claughlin AT biakelsey.com) to receive a promotional code that offers the best rate available.

Three trends are changing the way brands find and engage with customer at the local level –the shift to mobile, the emerge of programmatic buying and the increasing ability to measure performance in real time.

These trends, and how marketers can take advantage of them, will form the foundation of Kenshoo CMO Aaron Goldman‘s Day 2 keynote address at BIA/Kelsey’s National conference, March 25-27, in Dallas.

“In today’s world, it’s all real time and you can make changes every minute of every day,” said Goldman. “And you can get really granular, especially at the local level, in an automated way. So you can have the right message, to the right person, at the right time, at scale.”

We asked Aaron to join us on a Google Hangout to give a preview of his talk at National. Goldman is author of the book, “Everything I Know About Marketing I Learned from Google” and also carries the unofficial title of Kenshoo’s “Head of Freestyle Rap.” Watch the video below for a preview of Goldman’s address and to get taste of his rhyming skills.

If you are interested in attending the National event, email me (claughlin AT biakelsey.com) to receive a promotional code that offers the best rate available.