National brands are increasingly seeing how changes in mobile technology, particularly the ability to combine location awareness with predictive analytics, will completely transform advertising. This is the message Dan Eckert, Managing Director, Emerging Technologies, PriceWaterhouseCoopers, will deliver in his keynote address on Day 3 of BIA/Kelsey NATIONAL conference, March 25-27, in Dallas.
“There is this new technology that is becoming enabled because of the mobile device that is really disrupting advertising,” Eckert said. “Some people call it geo-location. But really it’s the combination of that device being a sensor and a collection of passive data that knows a ton about you.”
We asked Dan to join us on a Google Hangout to give a preview of his talk at NATIONAL. The video below offer an excerpt of that conversation. If you are interested in attending the NATIONAL event, email me to receive a promotional code that offers the best rate available (claughlin AT biakelsey.com).